Dawn Clarke Email & Phone Number

Falkirk, Gb

Scotland

Develop and manage all operational, marketing and communications activities in order to increase revenue and assist with penetration into new geographically defined markets. • Strategy, Management and Analysis - Oversee all promotional activities. Track, analyse and report on marketing communications performance and key KPI’s. Have budget control for all marketing activities to expand US market and bring product to UK.• Internal Communications - Am improving efficiency of Salesforce CRM tool and have integrated web forms into system. • Campaign Management - Manage all campaign marketing activity (online, collateral and direct mail campaigns) including leads database, email marketing, and webinar platforms. Responsible for all social media activity – blog posting and syndication, Twitter, LinkedIn and Facebook.• Product Marketing - Marketing for all products to customer and prospect audiences with sales tools and collateral. • Internet Marketing - Co-ordination of online advertising activity, including tracking of generated leads. Web page and email creation for prospects and customers, relating to all campaigns.• Event Management - Organise events in both the UK and US. Develop and manage a regular webinars programme across USA and EMEA, hosting on average one webinar a week.• PR - Arrange journalist briefings, author press releases and blog postings with social media syndication of blogs, press releases and media alerts.

• Strategy, Management and Analysis - Line management responsibilities for small marketing team. Developed a planner for all marketing projects to manage the team’s activities worldwide. Responsible for the development and implementation of the UK marketing strategy. Budget control for both UK and global campaign activities. Weekly contact with global offices to ensure integrated marketing activities globally. • Product Marketing - Marketing for both products and services to customer and prospect audiences.• Internal Communications - Main marketing contact for other departments including the sales team, delivering quarterly reports and identifying their requirements for prospect and customer campaigns. Initiated and produced internal newsletters for offices worldwide. Created and ensured maintenance of comprehensive intranet in Sharepoint.• Campaign Management - Regularly provided management reports on campaign effectiveness. Created and executed integrated marketing campaigns (industry-specific, product-related and service offerings) through all mediums, including liaising with customers directly. Oversaw and implemented the associated tailored marketing communications for the global offices to promote the campaign assets. • Internet Marketing - Co-ordinated online advertising activity, including the tracking of generated leads. Email creation for prospects and customers, relating to UK and global campaigns.• Event Management - Involvement in all aspects of events in multiple countries from stand messaging to lead tracking.• PR - Management and creation of marketing communications both in UK and globally. Agency contact for French and UK PR agencies before it was brought in-house.Key Achievements • The ITIL V3 campaign I orchestrated globally was significant lead generator.• Global integration of marketing activities, which had been carried out in individual territory silos.

• Origination and maintenance of company website copy, graphics and collateral.• Supported creation and organisation of advertising and event activities• Creation and distribution of monthly customer newsletter • Key driver and trainer of CRM system• Main point of contact for German customers • Translation of French / German documents

Main point of contact for all parties involved in customer orders, pricing and complaint files, communicating whenever possible in their native language, speaking French and German on a daily basis and regular travel within Europe.

Certified Digital Marketing Professional, Digital Marketing, Pass

Modules: Digital Marketing Foundations Website Optimisation Content Marketing Social Media Marketing Display and Video Advertising SEO.

Ncfe Level 2 Certification In Digital Promotion For Business, Digital Promotion For Business

Digital Promotion For Business Understanding Search Engine Optimisation For Business Coordinating The Use Of Digital Media For Business.

Cim Post Graduate Diploma In Marketing, Marketing

Activities and Societies: Marketing Communications, Marketing Research, Marketing Planning and Marketing Management in Practice

Ba (Hons) European Business Administration With Languages, Marketing, Consumer Behaviour, Business, French, German, Accounting

• Years 1 & 2: Business-related French and German and core business subjects. • Year 3: Fachhochschule Mainz, Germany. Core subjects.

Certified Marketng Profess