Dawn Crowe, Mba, Cdmp

Dawn Crowe, Mba, Cdmp Email and Phone Number

Marketing and Communications Leader | Strategy | Analytics | Writing | Branding | Digital Engagement | Association Executive | B2B @ TorchLight Hire
Dawn Crowe, Mba, Cdmp's Location
New Alexandria, Virginia, United States, United States
Dawn Crowe, Mba, Cdmp's Contact Details

Dawn Crowe, Mba, Cdmp personal email

n/a

Dawn Crowe, Mba, Cdmp phone numbers

About Dawn Crowe, Mba, Cdmp

Strategic, Innovative Marketing and Communications ExecutiveExpertise in creating and adapting strategic initiatives during rapidly changing circumstances and launching major initiatives. Known for inspiring and collaborating with team members to achieve shared goals. Highly skilled in crafting positioning statements, storytelling, and branding. Excels at growing revenue from membership, education programs, events, and products. With highly developed business acumen, excels at integrating innovative technology and best practices throughout the organization to maximize financial efficiencies and opportunities for growth.• Market Research | Analytics• Writing | Messaging• Digital Tactics | SEO | Social Media | Email• Advertising | Google Ads | Paid Social• Budgeting | Analysis | Forecasting• Crafting Positioning Statements | Branding• Developing Partnerships | Stakeholder Engagement• Lead Gen Strategies | Targeting• Media Relations | Content DevelopmentTechnical Skills:Google Analytics | Tableau | Google Ads | Social Media Platforms | Real Magnet | Feathr | WordPress | Microsoft Office | ASANA | NetForum | iMIS | Content Marketing Platforms | Salesforce Marketing Cloud | Teams | Zoom | Skype

Dawn Crowe, Mba, Cdmp's Current Company Details
TorchLight Hire

Torchlight Hire

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Marketing and Communications Leader | Strategy | Analytics | Writing | Branding | Digital Engagement | Association Executive | B2B
Dawn Crowe, Mba, Cdmp Work Experience Details
  • Torchlight Hire
    Digital Marketing Consultant At Aarp
    Torchlight Hire Nov 2021 - Present
    Alexandria, Virginia, Us
    Full time consultant at AARP
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  • Masterpiece Fund
    Founder
    Masterpiece Fund May 2013 - Present
    Charity committed to bestowing grants to 501(c)(3) organizations that give aid to people, animals, and environmental causes throughout the world. www.masterpiecefund.orgAchievements: • Write blog posts, update website, and post to social media to build awareness and donations. • Have given more than $5,000 in grants to 15 organizations.
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  • National School Boards Association
    Marketing Consultant (Full Time)
    National School Boards Association Nov 2020 - Nov 2021
    Alexandria, Virginia, Us
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  • Greater Good Strategy
    Senior Strategist
    Greater Good Strategy Oct 2020 - Dec 2020
    Washington, District Of Columbia, Us
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  • Asis International
    Marketing Director
    Asis International Jan 2019 - May 2020
    Alexandria, Va, Us
    Amid extensive organizational changes, I spearheaded innovative, strategic initiatives and developed a $700,000 budget to increase attendance and sales for a live and virtual event that generated more than 50% of the organization’s revenue. I also helped lead and build a sustainable business model for our largest revenue driver in ongoing shifting circumstances. Accomplishments:• Led a rapid shift in messaging during the pandemic crisis, resulting in overwhelmingly positive feedback. • Drove an 11.7% increase in expo-only attendees and a 3% increase in overall attendees.• Implemented a new content marketing campaign resulting in 200-300% higher engagement scores.• Led direction for branding of newly launched featured areas in the exhibit hall and the virtual conference.• Crafted new position and messaging statements, differentiating the brand in a crowded marketplace.• Published 75% more editorials than in previous years, positioning ASIS a thought leader.• Optimized and implemented new strategies for print, voice, video, and digital tactics, and partnerships.• Introduced new multi-channel research analyses and measurements to inform strategy and messaging.
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  • Csg Creative
    Director, Strategic Accounts
    Csg Creative Jan 2016 - Dec 2018
    Alexandria, Va, Us
    Led marketing and communications strategies for existing non-profit client events and membership campaigns, as well as the launch of three new events (one of those being SpaceCom—in collaboration with NASA) using the following best practices:• Creation of comprehensive strategic marketing and communications plans and targeted messaging.• Interactive, engaging digital and print marketing tactics including SEO, content marketing, social media, geofencing, Google Ads, and retargeting campaigns. • Collaboration with media and stakeholder partners. • Detailed market research, measurement, and analyses of campaigns.Achievements:• 100% increase in CSG’s social media followers and 12% increase in website traffic.• National Apartment Association: 123% increase in attendance.• International Dairy Foods Association: 61% increase in attendance.• American Association for Justice: 57% increase in attendance.• American Gear Manufacturers Association: 14% increase in registrations.• Food Processing Suppliers Association: 10% increase in buyer attendees. • International Sign Association: 10% increase in attendee registrations.
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  • Csg Creative
    Senior Account Executive
    Csg Creative Nov 2009 - Dec 2015
    Alexandria, Va, Us
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  • American Staffing Association
    Director Of Marketing
    American Staffing Association Mar 2007 - Mar 2009
    Alexandria, Virginia, Us
    Led strategy development, pricing, promotions, and design for products, programs, and events. Assisted membership team in recruitment and retention strategies and supervised marketing staff. Achievements:• Improved branding across the organization, integrating editorial, PR, and marketing messages. • Instituted a system of source code tracking.
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  • Community Associations Institute
    Director Of Marketing
    Community Associations Institute Jan 2002 - Feb 2007
    Falls Church, Va, Us
    Leading contributor of brand development and strategic planning for all programs, products, events, and membership. Key member and leader of task forces responsible for developing a new business model. Conducted extensive audits and market research, devised a new membership structure and sub brands, developed new products and benefits, and implemented a new database.Achievements:• 4% increase in memberships and a 382% increase in online membership revenue.• 50% increase in registrations and a 420% increase in online revenue for education program. • 19% increase in publication sales and a 240% increase in online revenue.• 17% increase in registrations for the national conferences.• Increased website visits by more than 160% and revenue by more than 360% per year.
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  • Community Associations Institute
    Marketing Manager
    Community Associations Institute Sep 2000 - Dec 2001
    Falls Church, Va, Us
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Dawn Crowe, Mba, Cdmp Skills

Marketing Strategy Social Media Marketing Trade Shows Marketing Direct Marketing Social Media Event Planning Integrated Marketing Communications Planning Event Management Digital Marketing Photography B2b Strategy Nonprofits Sports Marketing Writing Organization And Prioritization Skills Strategic Planning Corporate Blogging Copywriting Non Profits Business Analysis Client Liaison Budget Monitoring Digital Copywriting Producing Web Content Corporate Website Management Market Planning Relationship Marketing Lead Generation Email Marketing Interactive Marketing Direct Mail B2b Marketing Online Marketing Events Marketing Communications

Dawn Crowe, Mba, Cdmp Education Details

  • Alfred Lerner College Of Business & Economics At University Of Delaware
    Alfred Lerner College Of Business & Economics At University Of Delaware
    Master Of Business Administration - Mba
  • Roanoke College
    Roanoke College
    Biology
  • University Of California, Santa Barbara
    University Of California, Santa Barbara

Frequently Asked Questions about Dawn Crowe, Mba, Cdmp

What company does Dawn Crowe, Mba, Cdmp work for?

Dawn Crowe, Mba, Cdmp works for Torchlight Hire

What is Dawn Crowe, Mba, Cdmp's role at the current company?

Dawn Crowe, Mba, Cdmp's current role is Marketing and Communications Leader | Strategy | Analytics | Writing | Branding | Digital Engagement | Association Executive | B2B.

What is Dawn Crowe, Mba, Cdmp's email address?

Dawn Crowe, Mba, Cdmp's email address is dc****@****uno.com

What is Dawn Crowe, Mba, Cdmp's direct phone number?

Dawn Crowe, Mba, Cdmp's direct phone number is +170370*****

What schools did Dawn Crowe, Mba, Cdmp attend?

Dawn Crowe, Mba, Cdmp attended Alfred Lerner College Of Business & Economics At University Of Delaware, Roanoke College, University Of California, Santa Barbara.

What are some of Dawn Crowe, Mba, Cdmp's interests?

Dawn Crowe, Mba, Cdmp has interest in Writing, Children, Traveling, Marketing, Civil Rights And Social Action, Education, Environment, Animals, History, Reading.

What skills is Dawn Crowe, Mba, Cdmp known for?

Dawn Crowe, Mba, Cdmp has skills like Marketing Strategy, Social Media Marketing, Trade Shows, Marketing, Direct Marketing, Social Media, Event Planning, Integrated Marketing Communications Planning, Event Management, Digital Marketing, Photography, B2b.

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