Dawn Crowe, Mba, Cdmp Email & Phone Number

Alexandria, Virginia, Us

Full time consultant at AARP

Charity committed to bestowing grants to 501(c)(3) organizations that give aid to people, animals, and environmental causes throughout the world. www.masterpiecefund.orgAchievements: • Write blog posts, update website, and post to social media to build awareness and donations. • Have given more than $5,000 in grants to 15 organizations.

Alexandria, Virginia, Us

Washington, District Of Columbia, Us

Alexandria, Va, Us

Amid extensive organizational changes, I spearheaded innovative, strategic initiatives and developed a $700,000 budget to increase attendance and sales for a live and virtual event that generated more than 50% of the organization’s revenue. I also helped lead and build a sustainable business model for our largest revenue driver in ongoing shifting circumstances. Accomplishments:• Led a rapid shift in messaging during the pandemic crisis, resulting in overwhelmingly positive feedback. • Drove an 11.7% increase in expo-only attendees and a 3% increase in overall attendees.• Implemented a new content marketing campaign resulting in 200-300% higher engagement scores.• Led direction for branding of newly launched featured areas in the exhibit hall and the virtual conference.• Crafted new position and messaging statements, differentiating the brand in a crowded marketplace.• Published 75% more editorials than in previous years, positioning ASIS a thought leader.• Optimized and implemented new strategies for print, voice, video, and digital tactics, and partnerships.• Introduced new multi-channel research analyses and measurements to inform strategy and messaging.

Alexandria, Va, Us

Led marketing and communications strategies for existing non-profit client events and membership campaigns, as well as the launch of three new events (one of those being SpaceCom—in collaboration with NASA) using the following best practices:• Creation of comprehensive strategic marketing and communications plans and targeted messaging.• Interactive, engaging digital and print marketing tactics including SEO, content marketing, social media, geofencing, Google Ads, and retargeting campaigns. • Collaboration with media and stakeholder partners. • Detailed market research, measurement, and analyses of campaigns.Achievements:• 100% increase in CSG’s social media followers and 12% increase in website traffic.• National Apartment Association: 123% increase in attendance.• International Dairy Foods Association: 61% increase in attendance.• American Association for Justice: 57% increase in attendance.• American Gear Manufacturers Association: 14% increase in registrations.• Food Processing Suppliers Association: 10% increase in buyer attendees. • International Sign Association: 10% increase in attendee registrations.

Alexandria, Va, Us

Alexandria, Virginia, Us

Led strategy development, pricing, promotions, and design for products, programs, and events. Assisted membership team in recruitment and retention strategies and supervised marketing staff. Achievements:• Improved branding across the organization, integrating editorial, PR, and marketing messages. • Instituted a system of source code tracking.

Falls Church, Va, Us

Leading contributor of brand development and strategic planning for all programs, products, events, and membership. Key member and leader of task forces responsible for developing a new business model. Conducted extensive audits and market research, devised a new membership structure and sub brands, developed new products and benefits, and implemented a new database.Achievements:• 4% increase in memberships and a 382% increase in online membership revenue.• 50% increase in registrations and a 420% increase in online revenue for education program. • 19% increase in publication sales and a 240% increase in online revenue.• 17% increase in registrations for the national conferences.• Increased website visits by more than 160% and revenue by more than 360% per year.

Falls Church, Va, Us

Master Of Business Administration - Mba

Bs, Biology

Education record