Dawn Novak Email and Phone Number

Conducting secondary research and analysis to understand market potential for a new line of products for a major technology corporation.Forecasted market potential for new opportunities in the business to business space for a major technology company.Analyzed primary data to look at new opportunities in the consumer space for a major technology company.

Coordinated the annual fundraising event for a homeless shelter and reached our goal of over $30K.

• Led all primary global brand research with emphasis on streamlining the process and reducing costs leading to a two-month reduction in cycle time and cost savings of over $100K. • Managed global syndicated brand research resulting in retention of key sub-brands that improved overall brand measures by 5% after 3 successive years of decline. • Designed and implemented up to four research projects per month; across TV, Print and Digital media executions resulting in improvements in… Show more • Led all primary global brand research with emphasis on streamlining the process and reducing costs leading to a two-month reduction in cycle time and cost savings of over $100K. • Managed global syndicated brand research resulting in retention of key sub-brands that improved overall brand measures by 5% after 3 successive years of decline. • Designed and implemented up to four research projects per month; across TV, Print and Digital media executions resulting in improvements in brand perception and message communication leading to 5% increase in inkjet market share.• Implemented marketing communication scorecards for digital camera and inkjet printer marketing and media plans which drove awareness increases of 100% and improvements in ROMI of 50%.• Managed annual research budgets over $1.2M that focused marketing dollars on key initiatives and lead to increased brand awareness for inkjet printers by 30% and increased purchase consideration for digital cameras by 5%.• Managed and developed a research team of five to improve the overall value of the brand within corporate design, traditional and digital communications areas.• Designed and implemented an extensive research project to determine the extendibility of the Kodak brand in adjacency markets; which resulted in 10% revenue increase in licensee agreements. Show less

• Attained market leader status in the $100M worldwide dedicated photo printer category through key recommendations from comprehensive research program to bundle camera and printer and expand tiered portfolio of printer products.• Managed a marketing research team of three to understand the market forecast and opportunities in the $1.5B inkjet paper market that sustained co-brand leadership.

• Designed and implemented a comprehensive Internet study to combine four separate studies on consumer behavior and brand equity measures which resulted in annual savings of $400K per year and identified key marketing opportunities for digital products.• Managed the $1M research budget for the ‘Share Moments. Share Life’ ad campaign that lead to increased brand recall (5%) and persuasion scores (5%).• Prepared and presented a comprehensive review of existing consumer research for the… Show more • Designed and implemented a comprehensive Internet study to combine four separate studies on consumer behavior and brand equity measures which resulted in annual savings of $400K per year and identified key marketing opportunities for digital products.• Managed the $1M research budget for the ‘Share Moments. Share Life’ ad campaign that lead to increased brand recall (5%) and persuasion scores (5%).• Prepared and presented a comprehensive review of existing consumer research for the Disney team which lead to the creating of new post capture products and increased revenue of $10M. Show less

• Managed the $900K marketing research budget for the global single-use-camera business by coordinating all concept and positioning testing, volumetric, product placement and customer satisfaction leading to worldwide market share leader. • Coordinated the first international study to understand the single-use-camera users, segmenting and identifying marketing opportunities; including the launch of Max HQ, a premium product with sales of over $50M after one year.• Managed the $675K… Show more • Managed the $900K marketing research budget for the global single-use-camera business by coordinating all concept and positioning testing, volumetric, product placement and customer satisfaction leading to worldwide market share leader. • Coordinated the first international study to understand the single-use-camera users, segmenting and identifying marketing opportunities; including the launch of Max HQ, a premium product with sales of over $50M after one year.• Managed the $675K marketing research budget for the $350M single-use-camera category, including Nielsen and panel analysis to retain market share over 50%.• Evaluated and reengineered all aspects of a merchandising execution for a new product launch which lead to a 20% increase in sales. Show less

• Business development of imaging products in government agencies

• Analyzed customer needs/benefits identifying customer segments and their related profiles.

• Created a comprehensive Customer Satisfaction study and profile for the launch of two digital products.

• Created annual budgets and managed all accounts payable and receivable functions for a $100M publishing company.

• Responsible for the accounting operations of a $50M publishing group.