Dawn Eaton Email & Phone Number

Nashville, Tn, Us

Nashville, Tn

-Established a new charitable foundation, overseeing all aspects of its setup and operations.-Designed and developed the foundation's website, www.ourcoopfoundation.org, as a central platform for communication and engagement.-Identified, selected, and successfully implemented donor management and accounting software, streamlining operations and enhancing efficiency in managing contributions.-Provided leadership in the development and implementation of the foundation's bylaws, charter, and other essential legal documents, ensuring compliance and establishing a strong governance framework.-Spearheaded a statewide "Round-Up" program, enabling customers to round up their sales and donate the difference to the foundation. This involved coordinating adjustments to the point-of-sale system, developing engaging graphics, creating a comprehensive marketing plan, and instituting recognition awards.-Created and implemented a structured grant process for the application and review of funds, ensuring transparency and fairness in the allocation of resources.-Successfully reorganized the college scholarship program, enhancing its effectiveness and efficiency in supporting deserving students pursuing agricultural education.-Collaborated closely with key staff members to develop a comprehensive PR/marketing plan for the foundation.-Played a pivotal role in establishing and enhancing the foundation's PR image through strategic initiatives such as digital advertising, videography strategy, and the annual Co-op auction.-Played a pivotal role in establishing and enhancing the foundation's PR image through strategic initiatives such as digital advertising, videography strategy, and the annual Co-op auction.-Orchestrated the planning and execution of the yearly Co-op auction, a significant fundraising event aimed at generating resources to support the foundation's programs.

Greater Nashville Area, Tn

• Oversaw operations, personnel and income development for regional affiliate of a national nonprofit funding breast cancer research, education and patient services for 41 counties in Tennessee and Northwest Georgia. Facilitated major internal culture shift and external rebranding that continuously yields revenue increases. Achievement: Central Tennessee ranks #2 in revenue-over-budget among 21 Komen events in Southeast region. Accomplished a turnaround of underperforming signature fundraisers in first nine months in the position, resulting in consistent over-performance. Achievement: Nashville event was 175% of budgeted goal in 2020; Chattanooga event was 117% of goal. Led successful pivots to virtual signature walks in 2020. Achievement: Increased sponsorships for Nashville walk by 21% in a pandemic year. Reinvigorated a demographic-focused fundraiser resulting in an 80% increase in revenue over three years, including two pandemic years. Secured $80K in new funding from corporations by developing year-round corporate sponsorship opportunities. Rebuilt board of directors to strategically redirect leadership’s focus on revenue building. Leveraged marketing and public relations skills to elevate the Komen name and mission in key markets to cultivate new donor relationships, elevate brand awareness and build goodwill in the communities served. Achievement: Formed a partnership with the Grand Ole Opry to annually present Opry Goes Pink, a new fundraising and awareness event occurring in October during a live Saturday night Opry performance. Organized the first virtual breast cancer research panel comprised of 5 nationally known experts.

Greater Nashville Area, Tn

As CEO of The Family Center, I was responsible for the financial and operational stability and programmatic success of the center. I served as the public representative of the center promoting awareness about child abuse prevention and visibility of our organization within the Middle Tennessee community.• • Increased the budget from $600K to $1.1 million by reorganizing the development office, adding major giving campaign program, introducing new fundraising events, increasing grant income, securing a new state contract and improving donor relations• Increased net assets by 64%• Restructured programming, resulting in increased number of clients served in the core program from 323 to 1032 with a 64% improvement in post-test scores• Heightened awareness of Center accomplishments and needs by implementing a communications program, including monthly electronic newsletter, corporate video, & website • Cultivated strong personal connections with key stakeholders, government/judicial officials, and philanthropic organizations important to Center’s success through extensive networking, visibility, and personal contacts • Conducted in-depth internal audit and external competitive review to develop strategic plan to turn around problem-plagued agency• Built a strong team of professionals by identifying problem areas, reorganizing responsibilities and motivating staff to overcome ineffectiveness, high turnover, and low morale• Initiated development of a customized, scalable, state-of-the-art database to store and aggregate data, consolidating six client databases from two office locations into a single, centralized, web-based client database• Built a board of directors over eight years that resulted in an increase in diversity (6-24%), donations (207% increase) and commitment.

FunTiques was a fun, monthly “SALE” of ever-changing inventory for the home featuring furniture, accessories, antiques and more, all on consignment. • Conceived and introduced an innovative event-oriented retail concept to the local market—a consignment shop specializing in better furniture, accessories, and antiques • Established as a regional authority on the topic of budget interior decorating; store was frequently featured in regional newspapers and on television • Created and maintained a website that has an Alexa traffic rank in the top 19% of all websites and a click-thru rate of 63% compared to a retail average of 2.3%. Built a permission-based database of more than 5000 retail customers• Retained and improved customer traffic employing unique marketing strategies including the design and execution of themed monthly postcards and weekly email campaigns driving traffic directly to the store

Strategic Marketing was a marketing communications firm that I created. We customized programs aimed at helping clients effectively and efficiently achieve marketing and communications goals. • Developed strategic marketing plans and implemented tactics involving expertise in branding, corporate identity, print and electronic advertising, public relations, event management, website development, media relations. • Served more than 50 clients in industries such as real estate, insurance, aviation, economic development, tourism, finance, political, food service, retail, child care, senior services.

Supervised, planned and implemented the work of two departments for a 400-agent, eleven location real estate company and two affiliate companies. • Directed internal and external advertising, public relations, and marketing efforts aimed at helping the company increase market share and goodwill.• Researched, analyzed, and reported trends, markets, and competitors to determine feasibility of proposed projects and business expansion • Developed annual and long-term strategic marketing plans and budgets • Supervised company-wide integration of technology and launch of first website • Developed and facilitated personnel programs, including agent recruitment, training, service recognition, professional development, new agent orientation• Closed 250+ transactions totaling $55+ million in relocation transactions annually• Organized the first Relocation Department, including business development with corporate and national businesses, including the development of systems and services • Created the marketing department resulting in increased marketing share• Researched, analyzed, and reported trends, markets, and competitors to determine feasibility of proposed projects and business expansion

Murfreesboro, Tn

• Established and coordinated Murfreesboro’s downtown revitalization program, including 93 renovations, all board and community events and management of the long-term strategic plan• Developed public-private partnerships to boost economic development within historic community prompting $28 million in public and private investment • Fundraised for and directed first Economic Development Study of Rutherford County, applying results to develop a targeted approach to recruit and sustain downtown retailers and develop tools to promote tourism within the district• Managed the cultivation and solicitation of donors as well as all fundraising events• Recognized by the National Main Street Center for the local program's excellence, which served as a model for new programs nationwide• Informed and led elected officials, property owners, and regulatory agencies to invest in a $2.6 million public improvement project in downtown Murfreesboro.