Dawn Franzmeier Email & Phone Number

United States

Remote

• Developed and executed downstream marketing strategies to drive brand awareness, lead generation and utilization of all lab test offerings across the diagnostic space in the dynamic healthcare landscape.• Leveraged scientific and diagnostics background to translate complex information into strategy briefs, sales materials, web content and messaging, training and client presentations and tools to move prospects from awareness to active purchasing customers.• Drove synthesis and communication of the lab product lifecycle, obtaining clinical data, selling tactics, and identifying brand and industry trends to maximize sales efforts.• Performed all competitive analysis and background research to identify key benefits and strategies to be utilized by the upstream marketing and sales teams to grow the business.• Internal product leader representing voice of the customer and interests of the business when dealing with key internal stakeholders such as operations quality, regulatory, finance and sales.

Southeast Territory United States

Sales, Southeast USA Territory Management, and Consultant with PERQUE NUTRITIONAL PRODUCTS.Clinical Consultant with PERQUE INTEGRATIVE HEALTH.Sales, Territory Management, and Consultant with ELISA/ACT Biotechnologies LLC. for Lymphocyte Response Assay Allergen testing.

Florida, United States

Product Development:• Create business cases articulating the commercial prospects of the products being developed.• Define Intended Use for products.• Develop Customer Requirements based on comprehensive primary and secondary market research.• Ensuring verification and validation strategies are aligned with intended product use.• Have oversight on clinical trial data to ensure regulatory filings are aligned with intended use.Product Commercialization: • Definition of target segments for the product and its various iterations.• Product positioning and messaging.• Reimbursement strategy definition and execution.Support Strategic Input: Work with Sales, Medical Affairs and external collaborators, like KOLs (Key Opinion Leaders), to support development of strategic elements crucial to driving short and long term business goals:

Florida, United States

Sales representative for NeuroScience, Inc. and sister company Pharmasan Labs, Inc. for the state of Florida, Georgia and South Carolina territory. Pharmasan Labs, Inc. is a global leader in the research and development of esoteric laboratory tests with a focus in the areas of neurology, endocrinology, and immunology and infectious diseases. Sales experience offering specialty laboratory diagnostic services to healthcare providers nationwide for routine labs, genetics, hormones, proteins, lipids, autoimmunity, allergy, infectious disease, and immune system disorders.. NeuroScience Solutions, Inc. offers physician grade dietary supplements for healthcare providers nationwide for their patients with nervous system, endocrine, and immune system support.Ability to meet and exceed sales objectives of large territory by promoting, educating, and selling products and services direct to physician offices and labs through professional sales techniques, consultative selling style, product knowledge and customer relationships.• Increased sales in $900,000+ sales territory year over year• Introduced innovative neuro-endo-immune diagnostics to healthcare practitioners.• Provided training and in-service to customers, broadening current business.• #1 rep identifying and opening new accounts to grow the territory and expand sales.• Top tier sales rep meeting and exceeding all goals in the territory year over year.

Florida, United States

Reported directly to the CEO/President of the organization, providing research, planning and implementation of current and new market programs and market entry by adopting an entrepreneurial approach toward market leadership.• Managed all corporate sales, research sales, business development, partnerships, distributor contracts and business relationships for $40 million revenue product lines.• Participated in and contributed to long range planning that ensured business growth.• Identified and developed early stage of the market, ROI analysis, P&L modeling, and recommended and implemented plans for development and expansion.• Teamed with R&D, Finance, Product Managers, Marketing and Sales to identify and execute plans for new tests, programs, and markets.• Solicited and analyzed market feedback- including peer reviews, surveys, symposia, focus groups, and custom site visits-to determine effective product features, market requirements, development, and overall market viability of tests and/or programs in development.• Direct the marketing and sales efforts, monitor results and recommend modifications and goal-setting.• Organized and facilitated healthcare provider educational events, including participation in writing the text for A4M Integrative Medicine Sleep training module.

Osceola, Wisconsin, United States

Managed all aspects of marketing and product management for all laboratory testing services. • Increased sales revenue by more than 30% 2009-2010 year to date and 20% 2010-2013.• Successful development of partnerships with reference and research laboratories nationwide including Military, VA, and Public Health bids.• Established international distribution channels providing 10% revenue increase year to date.• Managed projects from development phase to product launch, coordinating efforts between multi-disciplinary teams with proven expansion and revenue growth continually over four years.• Developed all training programs for sales managers, technical support staff and customers. Coached sales team and coordinated large bids and distributor sales negotiations.• Created brochures for healthcare provider customers and their patients.• Maintained and wrote content for website, blogs, social media and medical event conference training and sales materials.• Supervised all Associate Product Managers in the Department.

Managed laboratory testing instruments (RIA, IFA, ELISA, eCLIA) and informatics, as well as laboratory diagnostic testing products (infectious Disease and autoimmunity). Products encompassed more than 50% of the organization’s total revenue. Managed corporate account, research lab and business to business national hospital lab sales. Increased sales revenue by 7% while achieving net profit margin of 31% and greater. Established relationships with customers and key industry leaders for strategic marketing opportunities in the public health sector resulting in increased annual revenue of $3 million. Managed projects and coordinated efforts of multi-disciplinary teams bringing products from development stage to product launch. Coordinated and evaluated team brand advertising, direct mailings, and industry meetings. Developed all training programs for sales managers, technical support staff and customers. Supervised Associate Product Managers in the Department.

Managed microplate instruments, informatics, and testing products used in hospital and reference laboratories. Supervised and developed product managers and associate product managers resulting in overachievement of all team sales goals by more than 5% annually from 2006-2008. Successfully initiated and managed clinical studies requiring FDA 510k and PMA approval. Team leader in successful development and launch of multi-generational technologies. Increased product market share by more than 13% - 5 million annually from 2003-2006.  Developed pricing and promotion strategies, product and branding marketing plans. Received corporate presidential gold pin award for strategy to elevate the organization to world class by developing training programs utilized by end-users and experts nationwide. Supervised Marketing Product Managers in the Department.

Managed diagnostic hepatitis testing products and microplate automation instruments accounting for more than 50% of the organization’s total product revenue. Responsible for corporate and research account lab device and reagent bid process and sales. Developed state and military diagnostic testing and screening strategy resulting in diagnostic screening program testing all navy, army, air force and marine recruits resulting in $4 million sales revenue growth per year with a five-year contract. Presented nationwide training via web/teleconference in conjunction with the Centers for Disease Control (CDC) and the National Laboratory Training Network (NLTN) in 2007. Increased sales of hepatitis testing lab devices and products 20% from 17.2 to 21.3 million in one year.

Fridley, Minnesota

Diametrics Medical manufactures point-of-care and continuous monitoring medical instrumentation and consumable diagnostic testing products in the life sciences industry. Products include blood gases, pH, pcO2 and glucose monitoring testing products that are used in laboratories, hospitals and surgical units treating diabetic, neonate, neurological, and pulmonary patients worldwide. Managed all internal and external communications and branding of all products. Aligned marketing activities to corporate strategies worldwide and across all functional departments and divisions.  Guided branding, literature, website, tradeshow, advertising and direct mail campaigns to ensure value proposition and return on investment were met. Developed and executed marketing programs and campaigns for global application. Implemented strategic worldwide communication and marketing plans and departmental budget for new veterinary testing market resulting in $4 million annual revenues.

Bachelor'S Degree, Business Admin, Marketing, A

Activities and Societies: Student Advisory Board Member Delta Mu DeltaGraduated Summa Cum Laude Outstanding Senior In Marketing 2003

Associate'S Degree, Supervisory Management