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BRANDS SERVED: Amtrak, AT&T, BMW, Blockbuster, Capital One, Fiat Chrysler, Darden Restaurant Group, Deluxe Checks, Doylestown Hospital, Ford, GM, Hyundai, Intel, Microsoft, MSNBC, Panda Express, Penske Trucks, Prince, Red Roof Inn, State of Michigan, Toyota, USDOT/FRA, USDOEResults-oriented marketing strategy consultant with over 20 years of experience driving innovative marketing and brand strategies for Fortune 500 companies in B2B and B2C sectors. Extensive expertise in program management, organizational leadership, and strategic consulting empowering clients through data-driven insights and transformative solutions that enhance their growth and emotionally engage their customers. Navigating complex challenges, building strong relationships with CEOs, CMOs, and executive leaders, ensuring effective collaboration and client satisfaction. Committed to fostering inclusive environments for diverse thinkers, using emotional intelligence and cultural awareness to inspire innovation and drive meaningful change in dynamic market environments.In my recent roles, I have encountered organizational changes that resulted in shorter tenures, often due to budget reductions or shifts in role scope. However, my legacy in each of these positions has been one of transformational growth and success. Exposure to a variety of companies and industries has provided me with a breadth and depth of experience regarding organizational approaches and solutions. I have consistently driven initiatives that have left a lasting positive impact, earning strong references and recognition from colleagues and clients alike. This diverse experience has uniquely prepared me to leverage my insights and proven track record to empower organizations through strategic change as a consultant. Below are some examples of my work, and I am happy to provide additional details on my successes, either verbally or in the form of case studies, upon request.CORE COMPETENCIESExecutive Advisory & Strategic ConsultingClient Engagement & Relationship ManagementChange Management & Organizational DesignIntegrated Marketing Strategy DevelopmentData-Driven Insights & Market ResearchCompetitive Analysis & Thought LeadershipCross-Functional Team LeadershipTraining & Development for Client Leadership
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Brand AmbassadorGuidewheelBoston, Ma, Us -
Professional DevelopmentCareer Break Aug 2022 - May 2024Completed final courses in MSA in International Business Administration with a GPA of 3.72.Enhanced business and leadership skills to identify growth potential, refine organizational goals, and build innovative insights from analytic and strategic analysis.Thesis: Integrated Leadership for Remote Creative Teams for Innovation.
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Director, Brand & Experience Strategy (Assigned To General Motors & Intel)Dentsu Creative Oct 2023 - Mar 2024• Spearheaded the development and management of comprehensive brand strategies for GM and Intel, focusing on customer journeys and innovative branding initiatives. • Directed a $1.5 million strategic messaging initiative for Intel Education Technology, enhancing brand visibility and engagement metrics. • Developed integrated marketing strategies contributing to significant growth in brand presence and customer interaction, utilizing data-driven insights for continual improvement. • Collaborated closely with senior stakeholders to align strategies with organizational goals. -
Director Strategy, Marketing & CommunicationsAmerican Center For Mobility 2019 - 2022Ypsilanti Township, Michigan, Us- Spearheaded a transformative brand redevelopment initiative that resulted in a 70% increase in visibility and multimillion-dollar investments, positioning ACM as a leader in mobility innovation.- Developed and implemented comprehensive marketing and communication strategies that elevated market perception and enhanced brand engagement, achieving significant revenue growth.- Streamlined collaboration among stakeholders from government and industry sectors, improving decision-making processes and communication in a fast-paced, deadline-driven environment.- Conducted extensive market analysis and audience insights research, informing strategic positioning and guiding successful branding initiatives that supported operational growth. -
Global Program Manager (Marketing/Sales) - Revenue GrowthHarman International 2017 - 2018Stamford, Connecticut, Us- Directed the creation of an integrated marketing and sales program that generated $100 million in new revenue, establishing a robust pipeline exceeding $500 million for luxury car audio brands.- Led global cross-functional teams, leveraging data-driven insights to enhance forecasting accuracy and performance reporting, driving effective project management and resource allocation.- Drove collaboration with product management, design, and sales teams, ensuring alignment on branding initiatives and supporting client acquisition and retention objectives across diverse global markets. -
Na Marketing, Communications & Business DevelopmentP3 Group 2015 - 2017Stuttgart, Deutschland, De- Designed and executed comprehensive marketing strategies with an $800,000 budget, successfully positioning the organization as a thought leader in the automotive mobility marketplace through innovative campaigns and strategic partnerships.- Orchestrated high-profile events and media campaigns that significantly increased brand visibility, contributing to the company’s successful acquisition by Accenture.- Conducted market research and competitive analysis to inform strategic decisions, driving business development efforts and facilitating collaboration with government and industry leaders to align with organizational objectives. -
Na Marketing & Business DevelopmentRle International Group 2014 - 2015Overath, Nordrhein-Westfalen, De- Developed and executed strategic brand campaigns that aligned with stakeholder needs, securing multi-million dollar project awards from key clients including USDOT, Disney, and Amtrak.- Leveraged market intelligence to optimize account acquisition strategies and enhance overall marketing effectiveness, while fostering relationships with government and industry leaders to drive successful branding initiatives that positioned the firm for acquisition. -
Na Marketing & Business DevelopmentSas Interior Modules 2011 - 2013Karlsruhe, De• Drove NA marketing strategy and business development initiatives, focusing on executive reporting and forecasting to enhance brand positioning. • Developed joint-venture collaborations that significantly contributed to increased market share and visibility in the automotive sector. • Produced KPI reports to inform decision-making, supporting strategic initiatives across the organization. -
Project & Marketing ManagerVectorform 2009 - 2010Troy, Michigan, Us- Managed high-profile global design and development projects for innovative user interfaces on platforms such as the MS Surface Table, delivering over a dozen successful initiatives for Fortune 500 clients like Microsoft and BMW.- Collaborated with cross-functional teams to enhance customer experiences through emerging interactive technologies, focusing on user engagement and data-driven insights to ensure timely execution and alignment with client objectives.- Presented project updates and strategic insights to stakeholders, reinforcing alignment with brand vision and client goals while enhancing overall satisfaction. -
Marketing & Project Experience CoordinatorExperience Engineering 2003 - 2006Eden Prairie, Minnesota, Us• Supported marketing and communications efforts by creating comprehensive deliverables and conducting qualitative research to enhance customer experiences. • Developed experience-based research tools that informed design strategies for Fortune 500 clients, driving insights into consumer behavior. • Facilitated workshops and presentations, sharing findings with executive teams to influence strategic decision-making. -
Global Merchandise & Marketing ManagerPaisley Park 1998 - 1999Chanhassen, Minnesota, UsCorporate headquarters, sound studios and fulfillment center of Prince, international multi-platinum and multi-million dollar pop star. • Managed direct-to-consumer call center and distribution operations, resolving fulfillment issues and improving customer satisfaction rates through strategic oversight. • Implemented successful merchandising strategies that built brand loyalty and engagement within the retail market. • Developed marketing campaigns that elevated brand exposure and highlighted Prince's legacy in consumer interactions. -
Marketing & Merchandise ManagerD'Amico & Partners 1995 - 1998A Minneapolis-based restaurant corporation with a robust catering division and six restaurant concepts in over eighteen locations.• Instrumental in expanding marketing initiatives for a hospitality group, successfully managing promotional activities and partnerships. • Coordinated events and initiatives that elevated brand exposure, positioning the organization as a leader in the regional culinary scene. • Developed and implemented gift basket programs that exceeded sales projections in the first year.
Dawn Thompson Skills
Dawn Thompson Education Details
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Central Michigan UniversityInternational Business Administration -
Central Michigan UniversityIntegrated Enterprise Leadership -
Kendall College Of Art And DesignDesign And Applied Arts -
New England Culinary InstituteAnd Catering Management/Manager
Frequently Asked Questions about Dawn Thompson
What company does Dawn Thompson work for?
Dawn Thompson works for Guidewheel
What is Dawn Thompson's role at the current company?
Dawn Thompson's current role is Brand Ambassador.
What is Dawn Thompson's email address?
Dawn Thompson's email address is da****@****hoo.com
What is Dawn Thompson's direct phone number?
Dawn Thompson's direct phone number is +176354*****
What schools did Dawn Thompson attend?
Dawn Thompson attended Central Michigan University, Central Michigan University, Kendall College Of Art And Design, New England Culinary Institute.
What are some of Dawn Thompson's interests?
Dawn Thompson has interest in Economic Empowerment.
What skills is Dawn Thompson known for?
Dawn Thompson has skills like Marketing, Strategy, Management, Leadership, Marketing Strategy, New Business Development, Business Development, Social Media, Program Management, Project Management, Strategic Planning, Market Research.
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