Dawn Prudden Email & Phone Number

Ann Arbor, Michigan, United States

Ann Arbor, MI

Ann Arbor MI

• Senior Producer for the Coca-Cola My Coke Rewards loyalty program which hosts over 20 million users.
• Responsible for developing and executing continuously evolving strategies for multi-channel experiences including web, mobile, SMS, tablet and social media campaigns.
• Manage the development and daily production of online marketing programs and interactive promotions for the Coca-Cola Company and partners including the United States Olympic committee, McDonald's and the National.
• Lead internal and off-shore resources (Software Engineers, Interface Developers, Flash Engineers, Quality Assurance, Legal, Customer Service and Creative teams) to ensure programs are completed according to client.
• Manage the daily tasks for our internal Coca-Cola Software engineering teams to the successful creation of custom software to facilitate new marketing initiatives and the development of the HelloWorld iCoke platform.

• Responsible for managing all facility resources including sales, data, IT, interactive, creative, and production department’s day to day business activities, to the successful completion of large scale broadcast.
• Report directly to VP on all components of the production process, ensuring all day to day business activities remain in line with the company’s long term strategic goals.
• Work with sales personnel on new and existing client presentations, to inform clients of our internal capabilities and leverage this to meet their marketing needs, while remaining in line with budget and timing.
• Lead domestic and international initiatives to secure yearly contacts with top clients GM, Chrysler, Nissan, Ford and Mercedes.
• Managed the onset VFX production for Hallmark Hall of Fame's "Have a Little Faith" alongside Director John Avent and Hallmark Producer Andy Gottlieb.
• Managed internal facility resources to the successful completion of multiple Weinstein Company files, including the 3D conversion of "Sky Kids: All the Time in the World" and Visual Effects for "Piranha 3DD".

Birmingham, MI

• Managed creative project scope from product concept through creative launch. Facilitated product design review meetings and reported project status and key open issues to Executive production manager and Vice President.
• Responsible for working with management, sales, data, IT, interactive, creative, and accounting departments to manage a job fully from beginning to end, ensuring a positive P&L return.
• Participated in strategic management planning. Maintained monthly, quarterly, and annual business forecasts.
• Developed and tracked project schedules for agencies and direct clients using Microsoft Project software.
• Facilitated design reviews with customers and coordinated internal production staff to the successful completion of award winning projects such as the 2010 Ford Mustang Customizer.
• Executed and maintained program management processes and disciplines in the areas of: program schedule and quality; communication; cost; risk / issue; and change order’s.

Master Of Business Administration, Marketing

Bachelor Of Business Administration, Marketing