Repositioning, strengthening and creating new brands. Leading clients through insights, market research, brand strategy and messaging, brand implementation and brand activation to engage their audiences and inspire action.

• Created and strengthened brands for 3M, Cargill, CHS, Children's Minnesota, Edmentum, Medtronic, The Mosaic Company, Star Tribune, Syngenta and others• Conducted communication audits, stakeholder interviews and market research• Formulated brand strategies, crafted key messages and ideated new names• Wrote creative and informational content for a range of industries and audiences• Contributed strategic direction throughout the creative design process• Developed identity… Show more • Created and strengthened brands for 3M, Cargill, CHS, Children's Minnesota, Edmentum, Medtronic, The Mosaic Company, Star Tribune, Syngenta and others• Conducted communication audits, stakeholder interviews and market research• Formulated brand strategies, crafted key messages and ideated new names• Wrote creative and informational content for a range of industries and audiences• Contributed strategic direction throughout the creative design process• Developed identity guidelines, training materials and launch communications• Collaborated with internal and client teams to ensure projects were delivered on brand, on time and on budget Show less

• Developed and executed targeted partner marketing programs including industry events, web seminars, vertically focused campaigns, and user events—on time and within budget• Coordinated the development of corporate brand identity and execution throughout all points of contact• Led web team, including functional and content development and execution• Managed relationships with internal sales, marketing and executive teams as well as external strategic partners and vendors

• Managed account base of diverse clients, ranging from a chain of small, community banks to a global food ingredient developer, to a Silicon Valley internet startup company• Worked in partnership with all clients to evaluate position relative to market, develop brand strategy and objectives as well as a plan for tactical execution through marketing communications, literature, interactive media, and event planning• Sourced and managed contractors for services outside of the agency’s… Show more • Managed account base of diverse clients, ranging from a chain of small, community banks to a global food ingredient developer, to a Silicon Valley internet startup company• Worked in partnership with all clients to evaluate position relative to market, develop brand strategy and objectives as well as a plan for tactical execution through marketing communications, literature, interactive media, and event planning• Sourced and managed contractors for services outside of the agency’s capabilities Show less