Dawn Grana Email & Phone Number

Lombard, Il, Us

Greater Chicago Area

• Strategic implementation: clearly define the goals and objectives, ensure they are specific, measurable, achievable, relevant and smart, keeping teams informed and engaged• Allocate sufficient resource to support the strategic initiatives• Ensure that all divisions and levels of the organization understand and are aligned with the strategic goals• Work with the distributor teams to execute marketing programs, high spotting with key customers where appropriate.• Collaborate with distributor team leaders to course correct shortfall to goal and implement course corrective plans. • Monitor and control distributor inventory and assist in placing purchase orders for shipments• Review monthly depletions• Collaborate with National accounts on premise to ensure execution of customer programming across the region• Employee engagement: Train and develop distributor account executives, sales managers, and sales representatives to ensure they have t a strong working knowledge of our key selling points• Prepare Business review: bottoms up annual operating plan with the distributor defining depletions and points growth by channel for each distributor • Assist Division Manager in development of market budgets, as well as travel and expense budgets• Mange regional sales budgets, including pricing structures, incentives, T&E and programs• Plan, review and discuss in advance weekly/monthly activities with Division Manager

Chicago Il.

• Hired as the first Illinois Based State Manager managing 19 brands and 65 SKU's.• On and Off Premise responsibilities including Independent, National Chains, FDW and National Accounts. Territory depletions approximately 5000-12,000 cases annually. Annual revenue $500,000 - $2.4M. Average case profit $60-$148.Carved out new revenue stream with development luxury Napa brands: Moone Tsai, Alejandro Bulgheroni and Hundred Acre• Developed ‘Layer Cake’ brand from 2010 - 2016 increasing sales by 58%. ‘Educated Guess’ brand development 2010 - 2016 increasing sales by 74%. ‘Cigar Box’ brand development 2016 - 2020 increasing sales by 43%.• Solidified 7 new SKU's in regional account that has 38 locations. Features in Newsletter as well as quarterly MOP programs.• Gained regional Costco business 1 SKU in 7 midwestern states with continued re-orders.• Managed two distributor consolidations from SGWS to Pure Wine Company and Marketplace Brands to Pure Wine Company.• Increased customer base and market share by promoting product through diverse channels.• Developed and implemented creative incentives in order to achieve yearly budgets and goals.• Distributor responsibilities include developing annual depletion and shipment goals, pricing, budget reconciliation, general sales meetings, distributor reviews.• Analyzed operations and market data to assess areas in need of improvement and capitalize on changing conditions.• Kept apprised of emerging trends and provided informative customer service to assist in product selection.• Sold various products by explaining unique features and educating customers on proper application.• Demonstrated products to customers, discussed features and redirected objections to capture sales.• Recommended merchandise to customers based on needs and preferences.

Chicago Il

• Managed the development of the Reserve Tier of each brand under the Icon Estates Portfolio for seven years.• Territory depletions approximately 45K cases annually, 42 SKU's and $4.3M in revenue.• Accountable for a program budget of $75k+• In Field strategies as to varietal spectrum, pricing, and depletion volumes.• Responsibilities included identifying channel priorities and target ratio of on-premise and off-premise sales.• Collaborated with 5 District Managers in seven states.• Monitor and manage distributor performance vs. budget and plan.

Chicago, Il

• Management and development of 14 midwestern states.• Increased annual sales from $400K to $2.4 from 2004 to 2007.• As an underdeveloped territory, created and implemented distributor programs to expand distributor sales in the region.• Promoted to manage two of J's Top 10 states.• Established plans for pursuing new customer groups and product opportunities.• Consistently increasing sales by developing key customer relationships.• Monitored and managed distributor performance versus budget.• Conducted consumer, trade, charity, and fundraising events, which led to increased product awareness.

Chicago, Il

• Responsible for the State of Illinois On Premise.• Formulated trusted relationships with key restaurant and hotel accounts.• Increased On Premise sales for the state of Illinois by 10% for calendar year.• Grew Robert Mondavi Napa Winery by 17% for calendar year FY03.• Collaborated with other account managers to prepare and deliver performance updates and quarterly business reviews.• Received the Tim Mondavi Award for Dedication to Quality 2003.

Chicago, Il

• Responsible for top 30 Hotels in the city of Chicago.• Successfully negotiated multiple programs with top Hotels resulting in $100K in new revenues with Hilton and Sheraton Hotels.• Increased brand awareness and increased sales through staff trainings and group presentations.• Leveraged effective leadership skills to effectively identify deficiencies and opportunities to improve product placement.• Awarded "Salesperson of the Month Award" on five occasions.• Developed and maintained great working relationships with supplier partners.• Built lasting relationships with Key Account Buyers, Proprietors, and General Managers.

Chicago, Il

• Strategic Account Manager over seeing 85 key Chicago Hotel, Restaurant, and Retail accounts

Desplaines, Il

Distributor Sales Representative selling fine wines to top 60 Chicago retail and restaurants accounts.• Awarded "Salesperson of the Month Award” on five occasions

Education record

Education record