Dawn Henry Email & Phone Number

Westport, Ct

Henry Strategy Partners is a boutique strategy and insights consultancy, specializing in consumer insight generation, brand strategy and positioning, as well as quantitative and qualitative consumer research management. Currently providing ongoing strategy and research support to various agency clients, including categories of 5-star hotel chain brands and individual boutiques, residential real estate, premium time share properties, ski resorts, private aviation, high end credit cards, and a variety of others through new business pitches.

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New York, Ny

For over thirty years, AGENCYSACKS has been the authority on understanding and successfully communicating with affluent consumers worldwide on behalf of leading premium and luxury brands. At AGENCYSACKS, Dawn served as Head of Strategy & Research. She developed brand and communications strategies for several of the agency’s 5-star hospitality clients including Leading Hotels of the World, Taj Hotels Resorts & Palaces, Rosewood Hotels & Resorts, and The New York Palace Hotel. Other client assignments included strategic work for Bulova, Douglas Elliman, Wusthof, Related Real Estate, Chartis/AIG insurance, Acura, and Monica Rich Kosann jewelry.As a leader within the Affluence Collaborative (a subsidiary of AGENCYSACKS), Dawn led a quantitative segmentation study of the Affluent & Wealthy, identifying the key drivers that separate the affluent into different groups in order to help marketers focus on their most lucrative targets. She was also instrumental in the development and application of a strategic model built around the 5 primary needs that luxury goods satisfy for consumers. For the Affluence Collaborative, Dawn provided actionable consumer insights for clients including Four Seasons Hotels & Resorts, Diageo, Bacardi, and JP Morgan Chase.

New York, Ny

Dawn was the VP of Consumer Insights at Diageo, the world’s largest premium beer, wine and spirits company. She led teams, created marketing strategies, and managed research projects for leading brands like Smirnoff, Baileys, Tanqueray, Captain Morgan, Guinness, and Red Stripe. Her experience spanned the entire marketing toolkit, from annual brand planning, to new product development and brand re-launches, to communications development and in-market testing. She was instrumental in creating some of the Best Practices still in place at Diageo today, as well as managing a team of 12 planners, and training Diageo marketers around the globe in the “Diageo Way of Brand Building” (DWBB) program. VP Consumer Insights - 2008-2011Director Consumer Insights Innovation - 2005-2008Director Brand Planning - 2003-2005Senior Manager Brand Planning - 2002-2003Manager Brand Planning - 1999-2002

New York, Ny

Dawn led Strategic Planning for the $70 million Delta Air Lines advertising account and represented the face of Saatchi & Saatchi at the Client by moving from New York to Atlanta and working onsite at Delta’s headquarters. Prior to that role she was an Account Executive on Procter & Gamble's Tide Laundry Detergent account.

Bachelor Of Arts, Economics

Education record