Dawn Hyde-Burger Email & Phone Number

Coppell, Texas, Us

Coppell, Texas, Us

Cleveland, Tn, Us

Christiansted, Vi, Vi

Responsible for planning, executing and analyzing strategic plans for the company and clients that aligned with the annual budget and goals. Hands-on leader overseeing and mentoring marketing and creative teams to help grow individuals, team dynamic, and channel expansion and integration. Developed statistical models and dashboards to accurately predict the expected results of new and existing campaigns. Managed the creative and development project priority, scope, andcompliance process.

Wilmington, North Carolina, Us

Accountable for driving performance across a portfolio of online brands and marketing programs, overseeing marketing, e-commerce, creative, and web ops teams. Led and launched the execution of customer acquisition and retention strategies, managed digital marketing programs and agencies, firmed up reporting metrics and used those to optimize programs, managed budgets and worked closely with IT and business units to make sure teams were aligned. Implemented Agile methodology creating a more efficient, productive team to grow the business.

Member of executive team driving strategy, profitability and top-line growth, aligned with business goals, through effective marketing campaigns, segmentation, analysis, testing and optimization. Oversaw $40M marketing budget, forecasting, recommendations and presented monthly to C-level management. Led 40 employees for marketing, creative, analytics, developers, digital project management and user experience. Created A/B and MVT testing plans, increasing response rates. Identified emerging technology and new markets, creating strategic and executable plans.

Recruited, retained and led marketing team of 25 employees (analytics, affiliate marketing, compliance, content, digital PR, display media buying, e-mail, lead generation, media planning, PPC, retargeting, SEO and social media), growing sales and maximizing ROI through strategic marketing mix methodology, buyer personas and consumer segmentation. Contributed thought leadership and problem solving, streamlining communication and collaboration between internal teams, partnering employees on projects, decreasing duplicate work and increasing communication.

Built and implemented affiliate and lead generation channels, creating setup and compliance requirements, goals, detailed reporting, strategy, forecasting, testing and recruitment and retention communication. Recruited and mentored team of 9 employees. Planned and implemented merging of processes, operational efficiencies, financial projections and profitability for newly acquired company for marketing and technology. Product owner for client project requests; created user stories, assigned stories to sprints, and responsible for UAT sign-off.

Developed and executed English and Spanish acquisition promotions, maximizing profitable customer memberships / subscriptions and implementing multi-channel campaigns across all lines of direct-to-consumer business. Drove consumer acquisition and retention efforts through strategy, production, testing, fulfillment, ecommerce site, TV, radio, digital and traditional marketing, co-registration and operational efficiency. Managed outsourced vendors, business unit projects, contract negotiations, internal resources, performance tracking and ROI analysis.

Responsible for the overall relationship between BMG Columbia House and outsourced vendors, new program implementation, and partnership initiatives for the DVD and Music business units.

Responsible for day-to-day performance and relationships with multiple outsourced vendors. Implemented business processes, compliance procedures, and outsourced vendor audits for Teleservices department from concept to execution.

Master Of Business Administration (Mba), Business

Bachelor Of Science (B.S.), Psychology

Certification, Agile Product Owner

Certification, Affiliate Classroom

Certification - Google Fundamentals & Platform Principles