Dawn Hyde-Burger

Dawn Hyde-Burger Email and Phone Number

. @ American First Finance
Dawn Hyde-Burger's Location
Ocoee, Tennessee, United States, United States
Dawn Hyde-Burger's Contact Details
About Dawn Hyde-Burger

Accomplished Marketing leader, experienced in innovative, fast-paced corporate and agency environments in B2C, DTC, B2B, subscription, financial, health & wellness markets. Integral contributor responsible for leading cohesive, data-driven strategies, to drive growth. Ability to identify opportunities, diagnose problems, and pull the correct levers. Build high-functioning team culture that cultivates creativity, data driven results and customer-first mentality.Competencies:• Data Driven / Results Oriented• Brand management• Omnichannel /Opti-channel marketing • Strategic planning• Market growth• Multi-million P&L management• Vendor / Agency management & negotiation

Dawn Hyde-Burger's Current Company Details
American First Finance

American First Finance

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Dawn Hyde-Burger Work Experience Details
  • American First Finance
    Executive Director, Growth Marketing
    American First Finance Apr 2023 - Present
    Coppell, Texas, Us
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  • American First Finance
    Executive Director, Performance Marketing
    American First Finance Nov 2021 - May 2023
    Coppell, Texas, Us
    View
  • Check Into Cash
    Cmo
    Check Into Cash Nov 2018 - Nov 2021
    Cleveland, Tn, Us
    View
  • Consultant
    Vp Marketing & Media
    Consultant Oct 2018 - Jan 2019
  • Cane Bay Partners Vi, Lllp
    Vp, Digital Marketing & Media
    Cane Bay Partners Vi, Lllp Oct 2015 - Oct 2018
    Christiansted, Vi, Vi
    Responsible for planning, executing and analyzing strategic plans for the company and clients that aligned with the annual budget and goals. Hands-on leader overseeing and mentoring marketing and creative teams to help grow individuals, team dynamic, and channel expansion and integration. Developed statistical models and dashboards to accurately predict the expected results of new and existing campaigns. Managed the creative and development project priority, scope, andcompliance process.
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  • Diet Direct, Inc.
    Director Of Digital Marketing
    Diet Direct, Inc. Dec 2014 - Sep 2015
    Wilmington, North Carolina, Us
    Accountable for driving performance across a portfolio of online brands and marketing programs, overseeing marketing, e-commerce, creative, and web ops teams. Led and launched the execution of customer acquisition and retention strategies, managed digital marketing programs and agencies, firmed up reporting metrics and used those to optimize programs, managed budgets and worked closely with IT and business units to make sure teams were aligned. Implemented Agile methodology creating a more efficient, productive team to grow the business.
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  • Area203 Digital
    Vp, Digital Marketing
    Area203 Digital Jan 2011 - Jun 2014
    Member of executive team driving strategy, profitability and top-line growth, aligned with business goals, through effective marketing campaigns, segmentation, analysis, testing and optimization. Oversaw $40M marketing budget, forecasting, recommendations and presented monthly to C-level management. Led 40 employees for marketing, creative, analytics, developers, digital project management and user experience. Created A/B and MVT testing plans, increasing response rates. Identified emerging technology and new markets, creating strategic and executable plans.
  • Area203 Digital
    Director, Digital Media
    Area203 Digital Jan 2010 - Jan 2011
    Recruited, retained and led marketing team of 25 employees (analytics, affiliate marketing, compliance, content, digital PR, display media buying, e-mail, lead generation, media planning, PPC, retargeting, SEO and social media), growing sales and maximizing ROI through strategic marketing mix methodology, buyer personas and consumer segmentation. Contributed thought leadership and problem solving, streamlining communication and collaboration between internal teams, partnering employees on projects, decreasing duplicate work and increasing communication.
  • Area203 Digital
    Director, Affiliate Marketing + Lead Generation
    Area203 Digital Apr 2009 - Jan 2010
    Built and implemented affiliate and lead generation channels, creating setup and compliance requirements, goals, detailed reporting, strategy, forecasting, testing and recruitment and retention communication. Recruited and mentored team of 9 employees. Planned and implemented merging of processes, operational efficiencies, financial projections and profitability for newly acquired company for marketing and technology. Product owner for client project requests; created user stories, assigned stories to sprints, and responsible for UAT sign-off.
  • Direct Brands
    Sr. Manager, Customer Acquisition Marketing
    Direct Brands May 2006 - Apr 2009
    Developed and executed English and Spanish acquisition promotions, maximizing profitable customer memberships / subscriptions and implementing multi-channel campaigns across all lines of direct-to-consumer business. Drove consumer acquisition and retention efforts through strategy, production, testing, fulfillment, ecommerce site, TV, radio, digital and traditional marketing, co-registration and operational efficiency. Managed outsourced vendors, business unit projects, contract negotiations, internal resources, performance tracking and ROI analysis.
  • Direct Brands - Bmg Columbia House
    Program Manager
    Direct Brands - Bmg Columbia House Aug 2000 - May 2006
    Responsible for the overall relationship between BMG Columbia House and outsourced vendors, new program implementation, and partnership initiatives for the DVD and Music business units.
  • Direct Brands - Columbia House
    Sr. Account Manager
    Direct Brands - Columbia House Aug 1993 - Aug 2000
    Responsible for day-to-day performance and relationships with multiple outsourced vendors. Implemented business processes, compliance procedures, and outsourced vendor audits for Teleservices department from concept to execution.

Dawn Hyde-Burger Skills

Digital Marketing Lead Generation Affiliate Marketing Analytics Digital Media Integrated Marketing Vendor Management Management Strategy Project Management Advertising Online Advertising Marketing Multi Channel Marketing Leadership Program Management Display Advertising Seo Budgets Marketing Strategy Social Media Customer Acquisition Google Analytics Web Analytics E Commerce Direct Marketing Usability Content Strategy Media Buying Strategic Planning Interactive Marketing Business Strategy Digital Strategy Sem Content Marketing Mobile Marketing Landing Page Optimization A/b Testing Media Planning Relationship Management Organizational Development Omniture Social Media Measurement B2b Marketing Email Marketing Google Adwords Contract Negotiating Online Marketing Direct Response Television Ppc

Dawn Hyde-Burger Education Details

  • University Of Phoenix
    University Of Phoenix
    Business
  • Indiana State University
    Indiana State University
    Psychology
  • Agile University
    Agile University
    Agile Product Owner
  • Certified Affiliate Manager
    Certified Affiliate Manager
    Affiliate Classroom
  • Google Analytics
    Google Analytics
    Certification - Google Fundamentals & Platform Principles

Frequently Asked Questions about Dawn Hyde-Burger

What company does Dawn Hyde-Burger work for?

Dawn Hyde-Burger works for American First Finance

What is Dawn Hyde-Burger's role at the current company?

Dawn Hyde-Burger's current role is ..

What is Dawn Hyde-Burger's email address?

Dawn Hyde-Burger's email address is da****@****ail.com

What is Dawn Hyde-Burger's direct phone number?

Dawn Hyde-Burger's direct phone number is +142370*****

What schools did Dawn Hyde-Burger attend?

Dawn Hyde-Burger attended University Of Phoenix, Indiana State University, Agile University, Certified Affiliate Manager, Google Analytics.

What skills is Dawn Hyde-Burger known for?

Dawn Hyde-Burger has skills like Digital Marketing, Lead Generation, Affiliate Marketing, Analytics, Digital Media, Integrated Marketing, Vendor Management, Management, Strategy, Project Management, Advertising, Online Advertising.

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