• Created the business case and briefing note to redesign the main website to improve the user experience, in addition to: o Created and developed the WordPress site.o Restructured and established new sections to enhance user navigation.o Created pages in English and French, connecting pages through a custom language link to comply with The French Language Services Act, R.S.O. 1990 (FLSA). o Developed the website to meet the requirements of the Accessibility for Ontarians with… Show more • Created the business case and briefing note to redesign the main website to improve the user experience, in addition to: o Created and developed the WordPress site.o Restructured and established new sections to enhance user navigation.o Created pages in English and French, connecting pages through a custom language link to comply with The French Language Services Act, R.S.O. 1990 (FLSA). o Developed the website to meet the requirements of the Accessibility for Ontarians with Disabilities Act, 2005.o Liaised with the ITS branch to launch the website on time and under budget. • Developed and implemented a behavioral insights project on social media that analyzed behavioral patterns by A/B testing regulatory language against plain language.• Initiated and led the office collaboration with Toronto Metropolitan University, including the learning objectives, presentation and learning materials, and support in the case study and data set creation. • Supported the Commissioner with research and preparing public presentations for international, Canadian and Ontario events and presentations. • Assisted the Review Service Officers by preparing technical presentations on understanding and interpreting the Pay Equity Act, R.S.O. 1990, c. P7.• Created internal organization checklists focusing on risk assessment for event requests and website additions. Show less

• Spearheaded a comprehensive rebranding initiative, developing a new brand identity, including colour palette, fonts, iconography, and standardized templates, enhancing organizational visibility and consistency.• Implemented a data-driven social media strategy, resulting in a 40% increase in followers and a 1200% growth in average monthly engagement.• Collaborated with diverse stakeholders, including the Canadian Human Rights Commission and Women's Chamber of Commerce, to effectively… Show more • Spearheaded a comprehensive rebranding initiative, developing a new brand identity, including colour palette, fonts, iconography, and standardized templates, enhancing organizational visibility and consistency.• Implemented a data-driven social media strategy, resulting in a 40% increase in followers and a 1200% growth in average monthly engagement.• Collaborated with diverse stakeholders, including the Canadian Human Rights Commission and Women's Chamber of Commerce, to effectively communicate pay equity legislation and benefits.• Led cross-functional projects such as "Level The Paying Field, Season I" and "Pay Equity Solutions for Small Businesses DIY Kit," assuming project management, promotions, and metrics tracking roles.• Recipient of IABC Gold Quill Award for Government Communications on Level the Paying Field, Season 1. Show less

Develop and implement social media, outreach and engagement strategies for a wide range of topics affecting the community. Deliverables included:• Weekly COVID-19 print and digital update strategy, production and distribution of materials.• Development of budget, capital project, economic development and community updates from the mayor through video, print and social media campaigns.• Creation of strategic planned collateral and marketing materials.• Copywriting, Ghostwriting… Show more Develop and implement social media, outreach and engagement strategies for a wide range of topics affecting the community. Deliverables included:• Weekly COVID-19 print and digital update strategy, production and distribution of materials.• Development of budget, capital project, economic development and community updates from the mayor through video, print and social media campaigns.• Creation of strategic planned collateral and marketing materials.• Copywriting, Ghostwriting and editing. Show less

Strategic Marketing and Enrollment ManagementEnrollment Growth InitiativeLed a comprehensive marketing campaign that resulted in a 35% increase in campus enrollment in 2017. This initiative included:• Developed targeted digital advertising campaigns across multiple platforms.• Created engaging content for the college website and social media channels.• Organized virtual and in-person campus tours to showcase Georgian's state-of-the-art facilities.Earn and Learn… Show more Strategic Marketing and Enrollment ManagementEnrollment Growth InitiativeLed a comprehensive marketing campaign that resulted in a 35% increase in campus enrollment in 2017. This initiative included:• Developed targeted digital advertising campaigns across multiple platforms.• Created engaging content for the college website and social media channels.• Organized virtual and in-person campus tours to showcase Georgian's state-of-the-art facilities.Earn and Learn Program RebrandingSpearheaded the rebranding of Georgian's co-op and work-integrated learning program, leading to remarkable outcomes:• 100% increase in program participants from 2016-2018.• Established a consistent waitlist, indicating high demand and program value.• Strengthened partnerships with local businesses, expanding placement opportunities for students.Digital Engagement and Social Media StrategyImplemented an innovative social media strategy that dramatically increased Georgian College's online presence:• Boosted social media interactions by 3,000%• Grew follower base by 75% across all platforms• Increased average post engagement by 120%These improvements were achieved through:• Creating tailored content for different social media platforms• Leveraging user-generated content from students and alumni• Implementing a consistent posting schedule with a mix of informative and entertaining content Show less

Integrated Marketing CampaignsDeveloped and executed comprehensive marketing strategies for small businesses, non-profit organizations, and political campaigns:• Created cohesive brand identities and compelling brand stories that resonated with target audiences.• Designed and implemented multi-channel marketing campaigns, integrating print, digital, and social media platforms.Stakeholder Engagement and Relationship BuildingFostered strong relationships with clients… Show more Integrated Marketing CampaignsDeveloped and executed comprehensive marketing strategies for small businesses, non-profit organizations, and political campaigns:• Created cohesive brand identities and compelling brand stories that resonated with target audiences.• Designed and implemented multi-channel marketing campaigns, integrating print, digital, and social media platforms.Stakeholder Engagement and Relationship BuildingFostered strong relationships with clients, volunteers, and community partners:• Conducted stakeholder analysis to identify key influencers and decision-makers.• Developed tailored communication strategies for different audience segments.• Organized and facilitated community events and volunteer training sessions, increasing participant satisfaction by 40%. Show less

• Re-design of magazine • Organization of issues from cover to cover, for all contributors including writers and advertisers• Press ready magazine• Cordinating printing and distribution

Responsible for the overall branding and production of communication tools.

Clients Include: Town of Orangeville Town of Shelburne Township of Melancthon Sheri Smith Real Estate Kendall Custom Construction Dods & McNair Funeral Home Frontier Material Handling ...... + more.

Community Relations Fundraising & Community Events Funding Proposal Development Media & Government Relations

Special Event for the Year of the Volunteer (Project Specific Contract)

Speechwriting CopywritingCommunity Liaison