Digital DNA Marketing helps companies that want to create a truly 360 degree digital marketing plan that integrates all of the customer touchpoints into one holistic strategy. We will start with digital communications at the core - Digital First!, and then create a 'ready to execute' go to market strategy that includes web, social media, search, email, digital media, mobile, tablet and whatever new channels evolve! We then help with the execution or can help project manage or train your own team. With today's customer choosing when, how and where to receive your messages, one well planned, cohesive strategy will make the game changing difference for your company's success.See complete services and client cases at http://www.digitaldnamarketing.com

Certified Digital Prophet at Digitalprophetsnetwork.com, an ecommerce consulting, advisory, staffing and placement firm focused exclusively on the retail and digital markets. Through a network of highly curated digital experts, we advise and educate retailers in all areas of ecommerce and mutlichannel retail strategy, planning, talent placement and resource solutions.

Digital Marketing and Ecommerce

Digital Marketing Strategy - WebSite, Mobile, Social, Email, Search, Branding, and other duties as assigned:-)

Digital Marketing and Content Strategy Consultant

Digital Marketing and Content Strategy Consultant

Digital Marketing and Strategy Consultant

Helping to spread industry knowledge! See latest articles: So many social media sites - what's a digital marketer to do? http://ecommerceconsulting.com/2014/02/dazed-confused-many-social-sites-whats-marketer.htmlBusiness to Business - Top 10 Best Practices http://ecommerceconsulting.com/2014/02/b2b_website_best_practices_top_10_musts_to_cut_through_the_clutter.html

Advising for this startup publication.

Digital marketing strategy consultant. Clients include Stock Building Supply, Trivantage.

Currently responsible for leading a team of 42 content strategists, copywriters, designers and developers for creation and maintenance of all digital content for Belk.com, digital marketing communications and select integrated mobile components. • Created first Content Strategy team within ecommerce to create value added content for overall customer experience improvement, as well as conversion increases.• Led development of new content management systems and processes to reduce cycle time by 25% and reallocate resources by 32% for live content production. • Developed DX team from 10 to 42, both from outside recruitment as well as internal promotions for management.• Led team to win several company awards for innovation and performance in 2012.• Led digital segments of several strategic corporate initiatives including web sales conversion improvement effort with Accenture, 125th anniversary, and a “Store of the Future” conference event for store leadership, premier brand vendors and corporate management which included video, immersive interactive station presentations, and hand selected vendor technology booths.• Led team to launch several major site improvements including faceted navigation, checkout, and a brand redesign.• For past 3 years, Belk has been noted as one of the fastest growing Ecommerce sites by InternetRetailer.com.

Content committee

Speaker, Research, Connector

189 store SuperCenter - Grocer/Mass Merchant in MI, OH, IL, IN, and KY with national online presence. Major initiatives included: 2006 – 2011 Director Ecommerce Marketing• Developed and implemented 3 year Business Plan for startup Ecommerce effort for Meijer.com, growing sales from nothing to IR 500 levels. Surpassed AOV and conversion goals in 2nd year with over 100,000 skus. • Earned Internet Retailer’s HOT 100 award in 2008. Achieved IR Top 500 in first full year of business.• Major success in new customer acquisition, attracting 50% of our business from customers outside of our 5 state trading area.• Initiative included replatforming of web site, content and design, front end development, usability, user experience, navigation, functionality & layout, merchandising assortment of supplier direct drop ship programs, customer service setup, fulfillment, legacy ITS system integration, and web analytics.• Spearheading new Master Product Data management initiative to centralize digital assets such as Product rich media, video, mp3, manuals, demos, keywords, and structured data features for enterprise wide use.• Conceptualized and implemented company’s first use of online marketing tactics including paid search (sem) adwords – google, yahoo, msn; affiliates – commission junction; comparison shopping – channel advisor & behavioral marketing content and banners – dotomi and certona). Achieved Sales ROI of over 600%.• Utilized Search Engine Optimization (seo) to generate 30% of sales.• Selection of platform, partner vendors, recruitment and selection of 30 personnel, financial management and web 2.0 R & D. Collaborated with multiple partners including FRY, CommerceHub, Cybersource, Taxware, Endeca, Omniture. • Instrumental in thought leadership for several R & D efforts - Online Grocery orders for pickup, Widgets, Twitter feeds, Facebook page, Digital Media.

Digital Advertising Network• Launched in-store digital advertising network generating $10 million in revenue per year.Meijer Extended Protection • Launched extended warranty program reaching sales of over $300,000 in first quarter.Meijer Community Rewards • Responsible for strategy, development, launch and ongoing management of charity based loyalty program where customers earn cash back to their chosen organizations. Results achieved: Over 450,000 members supporting over 12,000 organizations in only one year. Internet link program implemented to achieve over 7000 Google natural search results at no cost. Increased sales per loyal customer by 5% in first year. Implemented refer a friend programs that accounted for 5% of net program growth. Developed self service account web site that over 85% of members visited each month.Meijer MasterCard, Meijer Private Label Credit Card, Commercial Charge• Worked with team from our financial partner, GE Consumer Finance to launch these two Meijer Credit Card programs, achieving over 650,000 card acquisitions in 2 years. Email Marketing• Implemented email subscriber newsletter program, growing from 30,000 to over 750,000 subscribers. Implemented inhouse email software with Accucast, and later converted to NCR Customer Power. Inhouse software savings of over $500,000 versus 3rd party provider.Customer Database development• Spearheaded centralization of customer data from different silos into one central database of now over 5 million customers, representing over 80 % of top shoppers. Implemented corporate wide privacy policy, consolidating from 3 different policies into one and opening up more possibilities to market through various channels, including relatively new voice mail marketing.

Startup Internet design and marketing agency - began in 1997 and rode the internet wave, professionally executing client's websites such as Giant Eagle, D & W, USSB, Wolverine Worldwide, Western Pennsylvania Conservancy. Included Strategy, Design, Development, Marketing, Promotion, Email marketing, Search, online selling, focused on building database driven sites.

Full service advertising agency position managing client account management and overall firm marketing. Specialized in internet, telemarketing and direct marketing.

Startup business telemarketing agency, outbound and inbound.Company's owners folded business.

Marketing Communications, Customer Service, Logistics, and Product DevelopmentCompany purchased by Simplot

Consumer research - office furniture, food, general business

Product development, engineering, customer research, salesforce and distributor support

supervised telemarketing reps