● Developed PM Playbook, a one-stop resource for corporate and project management best practices, important contacts, tips, and tricks thus saving time and frustration for new and current employees to find required information. Hailed as “a game changer” by management.● Conceived and lead the project to evaluate team's SP site including document relevance and adherence to retention policies resulting in a 78% reduction in duplicate and unnecessary documents while creating a consolidated repository of curated project management templates.● Managed complex and shifting meeting requirements that included leadership, internal teams and vendors for successful department RFP that lead to a new global creative partner.

● Increased productivity and shortened email timeline by implementing process improvements and corresponding dynamic workflow that transcended individual campaigns.● Researched and identified effects of Apple iOS15 Mail Privacy Protection (MPP) on email analytics and strategy. Identified opportunities for improved marketing strategies.● Identified and led project, vendor, and resources to convert CAN-SPAM compliant landing pages from decommissioned system to new Salesforce tool.● Curated project tasks and timelines for completion of phase 1 for MCA project, orchestrating resource and vendor management for user acceptance testing and campaign Go Live.

• Reduced time spent by 50% for weekly emails sent for MVP products by developing an email automation campaign.• Increased productivity and reduced email build time by narrowing down all email types to five required template layouts.• Inventoried last year’s emails, categorized and assigned points for effort required, projected resources needed for the current year and identified projects that request more resources thus allowing for an accurate evaluation of ROI.

• Shortened email production 25% while reducing bottlenecks and eliminating redundancies through evaluation and improvement of email build, QA testing and deployment timeline.• Created email damage control and escalation procedures, implementing industry best practices.• Increased marketing responsiveness and attendance at email status meetings by developing a comprehensive email calendar that included required deliverables and due dates.

Contracted to transition email production in-house and create and run an optimized, reproducible process of end-to-end omnichannel marketing programs and automations for direct to consumer (D2C) brands.• Developed email program to increase deliverability and reduce costs, resulting in a 42% savings.• Optimized end-to-end email processes, including automations, to reduce redundancies and failure points while increasing efficiencies and improving delivery time by 75%.• Database administration, segmentation, analytics, A/B testing, reporting and troubleshooting to increase ROI, and solve problems with records, reports, automations and customer journeys.

Assist in the sales process as well as developing and implementing marketing strategy: email marketing, sales follow-up, managing the proposal pipeline, social media and marketing automation.Implemented marketing automation tool, identified lead scoring and buyers’ journey allowing for tracking of contact activity and buyer qualifications.Optimize email campaigns and website activity, enabling the identification of qualified leads.Developed and manage a 6-month marketing calendar including deliverables and approval schedules for complete coverage of all channels and sales areas.Manage outside marketing, design and website vendors to support sales and marketing initiatives for website, email, social media, tradeshows and speaking engagements.

Part of the in-house email team that’s responsible for build, QA, testing, deployment and analytics.• Analyzed existing email methods, suggesting improvements in workflow, features and processes.• Consolidated 62 email templates into 3, reducing build time and increasing accuracy. • Aided transition of email processes from outsourced agency to in-house team.

Content marketing, content management, product development, email marketing, process refinement and project management. • Analyzed existing website processes, creating new processes, procedures, documentation and spreadsheets which reduced website updates from 24 hours to 10 minutes while maintaining an inventory of current and outstanding website assets.• Translated HTML emails into user-friendly Salesforce email templates for non-HTML users, increasing the number of email producers 200%, reducing time to create emails by 60% and increasing responsiveness from request to send.• Converted email system from Onyx to Salesforce Marketing Cloud and Pardot including templates, mailing lists, and digital assets. Created procedures and documentation for marketing team and assistants.

Developed content strategy, systems and procedures for The Daily Tea global online publication, email and social media. Idea generation for stories as well as management of freelance writers.• Inherited and then revamped rudimentary and incomplete editorial calendar consisting of 15 articles per month into a dynamic database producing 3 months of advance content with 80 quality articles per month, reducing content gaps and increasing quality.• Invented multiple-article content series which increased freelance writers’ assignments by 30% while spreading their content across several weeks thereby saving 33% in writer costs and multiplying return readers.• Created systems, procedures and accompanying database for content management, freelancer management and payment, editorial calendar, and budget tracking which decreased process redundancies and improved efficiency which reduced editing and accounting hours.• Orchestrated the creative efforts of a team of 25 to plan, manage and deliver The Daily Tea’s 144-page annual print publication including images, original content, layout, design and advertising.

Marketing project management, research projects, copywriting and copyediting. Online research of academic papers and industry white papers on the topic of government spending. Synthesized research and created executive summaries, resulting in an outline of recommended solutions and next steps.• Modified end-user documents across multiple formats and audiences for consistency thus increasing comprehension and reducing lost time through misinformation.• Coordinated logistics for government training in multiple locations around the country resulting in an increase in accuracy and completeness while delivering more reliable information to trainers.

Developed concepts and content for marketing campaigns and collateral, product names, taglines, websites, newsletters, articles, catalogs, logos, videos, PowerPoint presentations, corporate communications and employee programs. Functioned as backup traffic manager.• Worked with team of 15 to develop innovative marketing concepts and content resulting in 3 “Inhouse Design Awards” from Graphic Design USA for SPE 2012 Trade Show Exhibit, Oil and Gas Market Brochure and Tygon® S3 Tubing Sample Kit.• Pulled together team of 7 to address a 24 hour increase in project delivery when managers were off-site, delivering project close to demanded time and receiving praise from all involved.

Marketing project management, copywriting and copyediting. • Created step-by-step user guides for web-based database administration system users, reducing production time and improving accuracy. User guides were highly acclaimed by end-users. • Planned and executed content strategy including social media, internet advertising, SEO, SEM, blog, vendor outreach, print advertising and PPC for a new division’s services and website.

Managed marketing projects; developed concepts & content for marketing campaigns.Clients included: Comcast, Radian Guaranty, IKON, VideoNet, eCity Interactive, CSL Behring, Lunchbox Communications, Holton Teitelman & Gury, Marketing Expo, New Visions Magazine and Gino’s Burgers & Chicken.• Conception, development, SOE copywriting, project management, vendor management, product selection, social media campaigns and PPC campaigns, for a consumer facing ecommerce store and its supporting product review website.• Assembled and led a team of 5 freelancers for CAN-SPAM compliance project. Developed procedures and training that increased productivity 300%, decreased client costs 63%, shortened project completion time 70% and delivered project 10 days before deadline.• Interviewed internationally known authors Deepak Chopra, Brian Weiss, don Miguel Ruiz, Marianne Williamson, Mary Occhino and Thomas Moore for New Visions Magazine distribution of 285,000 magazines thus increasing attendance at their lectures at the Mind Body Spirit Expo.• Wrote and published raw dessert e-book. Devised content strategy including social media, web advertising and tradeshows resulting in over 2,500 downloads in 6 months.• Increased customer reorder rate to 30% by creating internet and store promotions to acquire and retain customers.• Increased tradeshow lead generation 50% over prior year by a prize drawing tactic; negotiated prizes to be donated by vendors in exchange for promotional consideration.• Search Engine Marketing (SEM) and Search Engine Optimization (SEO) of over 250 WordPress blog articles for organic search engine results, generating numerous first-page listings for targeted keywords and 30% increase in organic search engine traffic.• Designed Google AdWords campaign using targeted keywords & phrases resulting in 58% increase in affiliate commissions & increase in ROI from 12% to 25% in 7 months.