Dawn Lim Email & Phone Number

Singapore

Singapore

DPhoenix LLP is a content and marketing consultancy and services firm, with clients in the High-Tech, Professional Services, and Music industries. Its clients include SAP, Aptos, Envision Digital, and key business areas include marketing consulting, content strategy, and marcom events support.• Self-employed marketing consultant supporting key High-Tech industry clients in marketing and content strategy across APAC region, working directly with Heads of Marketing, Sales Directors, and other senior staff in clients’ companies.• Conceptualise marketing and content strategy and support the content development for digital and physical marketing demand generation programmes, including events. Services provided include Copywriting, Marketing Campaign Planning, Market Research, Event Agenda Development, Partner Identification and Engagement, and more.• Create marketing assets for customer engagement and acquisition platforms across diverse industries clients operate in and solutions they offer. o Sectors include Retail, Consumer Products, Public Sector, Higher Education, Manufacturing, Asset-Intensive, Telco, High-Tech, Professional Services, and more. o Solutions include Cloud, Customer Experience, Analytics, Big Data, IoT, Mobility, and more.• Develop leadership communication assets such as blogs, speeches, newsletters, and emails for clients’ senior management including Country Managing Directors and Senior Vice-Presidents.*Significant Achievements*o Increased High-Tech industry clientele by 300% through strong content creation efforts resulting in multiple word-of-mouth referrals that attracted new clients.o Elevated client’s thought leadership in industry by getting sales director’s ghost-written blogs featured free in respected industry magazine, due to high quality editorial content and initiative taken.

Singapore

Singapore

ST Engineering is a global technology, defence and engineering group with 23K employees and >US$7B revenue annually (FY2020). ST Electronics (Info-Security) is its subsidiary specialising in the design and build of security operations centres (SOCs) for governments, critical information infrastructures, and commercial enterprises. STECA, ST Engineering’s cybersecurity academy set up in Dec 2013, has certified and trained cybersecurity professionals in >150 organisations.• Led multi-functional team of 5 directly and >5 local/foreign trainers indirectly to strategise, plan, implement, and analyse cybersecurity training programmes; plus run P&L, marketing, branding, business development, sales, systems management, and operations of newly setup academy; managing annual budget of >S$870K and cyber training equipment worth >S$3M. • Established new business processes (e.g., finance and billing, marketing, operations) for a training business (first ever in business unit) to enable the smooth running of the Centre within corporate governance.• Developed partner network and foster strong relationships with partners and agencies to support expansion activities and targets, plus improve marketing, business development, and sales effectiveness.*Significant Achievements*o Started full operations within 1 month upon taking over office in barebones condition from contractor (Dec 2013) by managing resources creatively and galvanising employees to come together for common goals.o Delivered 1st training revenue within 3 months; generated new, higher-margin customised training business by 4th month.o Achieved 180% ROI for 1st major marketing activity and brought in new commercial customers for business unit.o Secured new funding channel which covered 50% of training programme fees by identifying and working closely with new partner.o Built a steady stream of sales pipeline in both regular and customised course to keep the academy at 100% capacity.

Singapore

Informa Markets creates platforms – namely live and virtual events, specialist digital content, and actionable data solutions – for industries and specialist markets to trade, innovate and grow. The company has an annual revenue of £1,661M (2020), nearly 11K employees, and >450 international B2B brands, including those under UBM which it acquired in 2018. • Led cross-functional team of 6 directly to drive profitability of department, managing annual budget of >S$1M. • Directed strategy and execution of entire portfolio of conferences within SES’s international tradeshows, including CommunicAsia, BroadcastAsia, EnterpriseIT, OSEA – The Oil & Gas Event, AnaLabAsia, Food&HotelAsia, Wine&SpiritsAsia, MTA – The Precision Engineering Event, MetalAsia, and more.• Steered Conference department’s research and development, marketing, business development, and sales efforts, as well as operations and logistics; streamlined processes and workflow in conference department to enhance performance.• Fronted expansion into new markets, including launching new commercially viable conferences and education programmes to enhance SES's current conference portfolio and bottomline. • Trained team members in essential skill sets and streamlined processes and workflow in department to enhance performance and profitability.*Significant Achievements*o Increased revenue and profit by >25% in first project (offshore oil and gas conference) by expanding scope of product to serve market with greater growth potential (LNG).o Enhanced marketing lead-times by >300% for CommunicAsia2013 and BroadcastAsia2013 (8-weeks ahead of previous year) by getting Conference team to run more efficiently while delivering better programming.

Singapore

IQPC offers physical and digital events to deliver learning and networking opportunities. It also offers a range of blended learning opportunities and B2B digital communities. Headquartered in NY, USA, the company generates >USD$50M million in sales annually, and has 17 companies in the IQPC Worldwide Company corporate family.• Led overall strategic, operational and financial development of the Government and Defence Practice in Asia. Reported directly to Managing Director, Asia.

Singapore

The Ministry of Defence (MINDEF) is a ministry of the Government of Singapore entrusted with overseeing the national defence needs of the Republic of Singapore. MINDEF has an annual budget S$15.36B (FY2021) and >280 permanent employees. The Singapore Armed Forces (SAF), which is the military component of MINDEF has ~72K active personnel and >1.3M reserve forces.• Managed 2 executives to conceptualise, market, and implement programmes and events to engage key MINDEF/SAF target audiences. Identified and collaborated with internal / external partners to drive programme success.• Led communication and engagement efforts for Chief of Defence Force (Lieutenant-General Neo Kian Hong) and acted as his ghost writer. • Directed strategy and implementation of communication and engagement efforts at SAF-level. Also drove and coordinated strategic planning efforts to map out longer-term engagement plan for SAF.*Significant Achievements*o Increased key target audience (pre-enlistees) engagement by >300% (5K to 15K) by working closely with internal partners to boost programme availability (Army Open House 2009) and engaging external partners (schools).o Launched brand new innovative programmes to engage key target audience segment, e.g. digital game “Safeville”. o Served as voice of Chief of Defence Force to engage entire military.

• Project consultant for a Business Development Refresh initiative within the office of the Deputy President & Chief Operating Officer.• Areas covered includes the overall organisational value proposition as well as specific areas such Information Management, Customer Service Management, Safety, Security, Buses, Taxis.

Singapore

Alphabet Media was the largest publisher of regional public sector content, and biggest organiser of government, security and defence events in Asia. It owned the event brand, FutureGov.• Led cross-functional team of ~10 (conference producers, operations, delegate sales) to drive profitability of events department. Responsible for the overall strategic, operational and financial development of the events line of business, and reported directly to Managing Director. • Developed and managed relationships with senior government and defence officials. • Managed corporate information for events including market positioning and messages.*Significant Achievements*o Expanded portfolio of profitable events by 330% through extensive consultation with target audience and customers to understand what market wants.o Increased profitability of existing events by 500-1200%, e.g., FutureCCTV, Transport Security Forum.o Launched new products which were highly profitable, e.g. Disaster Management, Response & Recovery.o Established new stream of revenue (delegate sales) which outperformed the current stream in terms of financial performance. o Launched training (seminars) business for the company.o Developed add-on products (workshops) to maximise the profit per event.o Conceived FutureGov brand for company which went on to become its flagship product.

Singapore

INSEAD is one of the world's leading and largest graduate business schools. It has locations in Europe (France), Asia (Singapore), the Middle East (Abu Dhabi), and North America (San Francisco), and >165 renowned Faculty members from 41 countries. >1.3K degree participants join its its MBA, Global Executive MBA, Specialised Master’s degrees and PhD programmes annually. And >11K executives participate in INSEAD Executive Education programmes each year.• Shaped and executed the product and marketing strategy. Reported directly to the Managing Director of INSEAD’s applied business research division.• Working closely with the sales team, supported significant revenue growth targets for the division while defining new products and gathering market requirements.• Proactively implemented lead generation initiatives to produce a robust pipeline of sales prospects.• Subsequently joined Executive Education department (Custom Programmes) as Client Manager and expanded revenue from existing clients in Mining (Australia), Banking (Indonesia), Public Sector (Abu Dhabi), and more.

Singapore

Period: Jun 2006 to Jan 2007This role reports directly to the Managing Director, Asia. • Fully accountable for the overall strategic, operational and financial development of the Government and Defence Practice. • Developed relationships with senior government bureaucrats to engage them on business objectives.• Managed the market positioning of events to maximise their profitability.*Significant Achievements*o Top profit contributor YoY for entire duration of employment (6 years) at IQPC Singapore and IQPC Australia. o Consistently led division to top financial performance every single year in the 6 years spent with the company. o Delivered the top performing product portfolio within the company.

Sydney, New South Wales, Australia

Period: Dec 2004 to May 2006Launched and successfully managed profitable start-up division within IQPC Australia. Led division to become the top performing division within the company. • Tremendous divisional financial performance - accounted for over 40% of the entire company gross profit for 2005 with less than 10% of company’s staff resources• Responsible for strategic planning, business development, market research, recruitment and training and operations• Identified and forge relationships with key stakeholders within the Australian government and industry*Top performer in IQPC*

Sydney, New South Wales, Australia

Period: Jan 2004 to Nov 2004This is a team management role reporting directly to the Managing Director, Australia.• This is a team management role reporting directly to the Managing Director, Australia.• Managed a team of conference producers responsible for all phases of conference / project management including market research, sales and marketing, copywriting and conference management / execution• Groomed new producers who delivered some of the company’s most profitable products

Sydney, New South Wales, Australia

Period: Nov 2002 to Dec 2003This role reports to the Managing Director, Australia.• Excellent commercial acumen – identified key issues that translated into the company's most profitable products• Developed new conferences which became part of the company’s portfolio of most successful events*Top performer in IQPC*

Singapore

Period: Oct 2001 to Oct 2002This role reports directly to the Conference Director, Asia.• Rapidly translated skills learnt in the Asian market to the Australian / New Zealand environment to deliver the most profitable products in the company *Top performer in IQPC*

• Received the “Customer Service Award of the Year” – 2000• Actively networked with First / Business Class passengers to land interviews and a subsequent job offer in Silicon Valley, San Francisco