Dawn Littlefield

Dawn Littlefield Email and Phone Number

Owner, Littlefield Marketing Group, LLC. @
Dawn Littlefield's Location
Dallas, Texas, United States, United States
Dawn Littlefield's Contact Details

Dawn Littlefield work email

Dawn Littlefield personal email

About Dawn Littlefield

PROFILEExperienced since 1994 in managing marketing and sales programs for leading media companies; thoroughly knowledgeable of both buying and selling media.Accomplished in staff recruitment and development; proven record of attracting, training, motivating, and retaining top sales talent.Earned reputation for effective turnaround of troubled operations and launch of new media brands; consistent history of building overall revenues and profitability.Creative and innovative media strategist with thorough understanding of brand development, event marketing and media alternatives.Leading sales professional with the demonstrated ability to develop and build new sources of revenue.Specialties: Marketing, advertising, brand management, budget planning, business development, contract management, customer relations, inventory management, recruitment of sales and support talent, sales training, networking, new business development, designing promotional materials, Spanish marketing and staffing, designing and implementing motivational and educational workshops encompassing and addressing various departmental needs instrumental in creating a cohesive corporate culture.

Dawn Littlefield's Current Company Details
LITTLEFIELD MARKETING GROUP, LLC.

Littlefield Marketing Group, Llc.

Owner, Littlefield Marketing Group, LLC.
Dawn Littlefield Work Experience Details
  • Littlefield Marketing Group, Llc.
    President
    Littlefield Marketing Group, Llc. Feb 2008 - Present
    Created and built to profitability a full-service marketing company specializing in television, radio, outdoor, Internet, direct mail, and grassroots promotion and advertising for a number of regional and national firms. Design custom strategies and comprehensive media plans for brand development and media presence; coordinate overall media strategies to maximize return on investment; and negotiate, place, and fulfill media on behalf of clients. Also provide consultative services to senior executives on staffing and staff retention issues.Developed and maintain contracts with such regional and national clients as Global Telecom and Volvo Cars of North America handling media purchases in the United States and Mexico.Have grown annual revenues to more than $2.8 million as a start-up agency.Manage client media budgets ranging from $50,000.00 to $2 million annually.Consistently meet or exceed client expectations.
  • Border Media Partners
    Vice President & Market Manager
    Border Media Partners Mar 2005 - Feb 2008
    Recruited by my former general manager at Entravision Communications to lead business development for the largest privately owned Spanish-language radio group in Texas. The company owns and operates the top Spanish-language radio stations in Texas' leading media markets. Handled all staffing and budget planning encompassing sales and operations for the North Texas regional market. Launched new Spanish and english language formats throughout Texas.
  • Entravision Communications
    Director Of Sales / Acting General Manager / National Sales Manager
    Entravision Communications Jan 2000 - Mar 2005
    Santa Monica, California, Us
    KKDL, KRVA, KTCY, KZMP AM/FMLed sales and marketing for five highly diverse Spanish-language radio stations, recruiting and training a talented sales force of 14 and pursuing untapped revenue streams on the NTR level, while creating a strategy to convert general market budget allocations into Spanish spending as per client dictate. Redesigned the sales structure from cluster combo sales to market each station as a standalone product, enabling a significant overall increase in market share.Built annual sales revenue from $2.8 million to $9.5 million during my tenure.Served as acting general manager for stations during transitions, directing all marketing and programming operations, and successfully managing the transitions to retain staff and maintain morale and motivation.Initiated a program and workshops to expose all staff members to the work and requirements of other departments and encourage cooperation across disciplinary lines.Managed major national accounts.
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  • Infinity Broadcasting Company
    Local Sales Manager
    Infinity Broadcasting Company Jan 1995 - Jan 2000
    Assigned to develop a new sales force of 30 to represent the top New Adult Contemporary and Religious formats in the D/FW market. Following a three-month training program, half of team was placed with one of the five Infinity stations and retaining half in a department representing KOAI and KHVN. Trained many of the leading radio account representatives in the D/FW market.Generated 32% of overall local revenues for two of the five stations.
  • Infinity Broadcasting
    Senior Account Executive / Ntr New Business Development Manager
    Infinity Broadcasting Jan 1995 - Jan 2000
    Us
    Sold radio advertising for KOAI and KRBV and developed a list of highly profitable new accounts.Generated more than $870,000 in annual new, direct revenue.Promoted to New Business Development Manager for Infinity Broadcasting in first year.
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  • Bonneville Broadcasting- Kzps Dallas, Texas
    Account Executive
    Bonneville Broadcasting- Kzps Dallas, Texas 1994 - 1995

Dawn Littlefield Skills

New Business Development Advertising Marketing Strategy Brand Development Marketing Management Business Development New Media Leadership Social Media Television Integrated Marketing Sales Management Training Social Media Marketing Broadcast Email Marketing Online Marketing Strategy Digital Media Online Advertising Sales Radio Competitive Analysis Selling Start Ups Digital Marketing Event Management Marketing Communications Advertising Sales Direct Sales Radio Advertising Sales Process Media Planning Budgets Lead Generation Media Buying Mobile Marketing Brand Management Radio Broadcasting

Dawn Littlefield Education Details

  • University Of North Texas Art & Communication
    University Of North Texas Art & Communication

Frequently Asked Questions about Dawn Littlefield

What company does Dawn Littlefield work for?

Dawn Littlefield works for Littlefield Marketing Group, Llc.

What is Dawn Littlefield's role at the current company?

Dawn Littlefield's current role is Owner, Littlefield Marketing Group, LLC..

What is Dawn Littlefield's email address?

Dawn Littlefield's email address is li****@****hoo.com

What is Dawn Littlefield's direct phone number?

Dawn Littlefield's direct phone number is +197290*****

What schools did Dawn Littlefield attend?

Dawn Littlefield attended University Of North Texas Art & Communication.

What skills is Dawn Littlefield known for?

Dawn Littlefield has skills like New Business Development, Advertising, Marketing Strategy, Brand Development, Marketing, Management, Business Development, New Media, Leadership, Social Media, Television, Integrated Marketing.

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