Dawn Werley Email & Phone Number

Spearheaded the development and execution of comprehensive marketing strategies for a $900 million automotive group with 12 brands to increase brand visibility and drive sales growth. Initiated innovative GTM marketing campaigns across various brands across various channels, including digital, social, traditional, and experimental. Established and maintained strategic and collaborative relationships with key stake-holders, C -suite executives, OEM's, including automotive manufacturers, dealerships, and advertising agencies. Analyzed market trends and consumer behavior to identify new opportunities and refine marketing tactics maximizing impact for each store including pre-owned. Evaluate store reporting and vendor data to create KPI’s for individual stores and management to gauge the best ROI.. Oversaw all aspects of marketing, operations, inventory management, IT, legal, vendor contracts, new store launches, new vendor product launches and BDC departments, all to ensure seamless execution of business objectives per store. Implemented process improvements in CRM and automation initiatives to streamline operations while reducing costs and enhancing overall efficiency.

Atlanta, Ga, Us

4x District Sales Person of the month for 2015. 5x Time Salesperson of the month in 2014 and 2x Regional SPOM. District Regional Sales Person of the Year 2012. Divisional Sales Person of the Year 2012. Top ranked in NBA in the Country. Top in Sales for KBB 2012-14. Top Producer for Trade in Marketplace. Sales Strategy Team for KBB. Power of Teamwork award 2012. Worked with a book of business for automotive dealerships (Paul Miller Group, Prestige Group, Wayne Mazda Group, Ramsey Group, Salerno Group) and many more. My position is to maintain relationships, provide consultative approach with assessing the dealerships advertising needs and offering creative solutions to help reach business and sales objectives. Used Salesforce to track progress and identify opportunities for revenue and service. Generated and expanded relationships with assigned dealer partners and prospects to maximize revenue opportunities and maximize customer cancellations. Established a service call plan for my assigned territory, prioritizing assigned customer list to focus on revenue potential.

Talented, results producing Director of Marketing with a proven record of accomplishment in planning and leading analytical marketing strategies in support of business goals and objectives. Expertise in evaluating internet business and the execution of campaign programs. Demonstrated success driving growth in targted markets through implementation of SEM/SEO/PPC campaigns and CRM. Solid leadership skills with being able to build and guide top performing sales and marketing teams. Adept at communicaiton with management, vendors and interal departments to coordinate overall efforts. Lead the development of the CRM strategies for digital and both online and offline activities, with topics including campaigns, communication and planning, programmatic recommendations for acquriring customers and building lifetime value with those customers.

Rockaway, Nj, Us

Define strategy to develop, execute and manage comprehensive campaign plan encompassing intergrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with customers, managementvarious departments and vendors to coordinate an overall marketing effort in accordance with business goals. Plan and carry out business research and analysis. Played an integral for in sales and development of current and future business. Increased Chrysler sales by 38% and Volkswagen 23% by reevaluating marketing strategies. Searched for different CRM systems to get the most exposure for our business opprotunites and followed through the entire process. Researched and negotiated pricing for lead providers for best sales strategies.

Developed and managed a wide range of marketing tools, including promotional materials, direct mail pieces and information for web site content. Tracked, projected and reported both advertising and circulation-based marketing programs. Successfully maintained and increased client base by designing and implementing strategic customer-retention projects. Demonsatrated immediate success in maintaining our database and being able to communicate our value with our customers. Was extremely success in selling the Audi/Land Rover product with high volume sales and repeat customers.

high level of supprt to CEO and Vice President; maintained procedural processes; developed presentations; helped run CES (Consumer Electronics Show) in Vegas; hosted client seminars; developed presentations; handled all aspects of meetings and conferences; planned; directed designated projects