Dawn Mcgrath Email & Phone Number

Norwell, Massachusetts, Us

* Develop external marketing plans for 500+ veterinarian hospitals to reach existing and new clients via social media and email. Social media platforms include: Facebook, Instagram, Twitter, LinkedIn.* Strategize and direct internal messaging to steward community, awareness, and policy changes across multichannel platforms including social media, newsletters, intranet, and website.* Consult and guide recruiting team on marketing and communication plans to extend reach to potential candidates, including working with Chief Recruiting Officer to strategize processes and emails.* Identify challenges for marketing and hospital leadership and implement solutions for higher productivity and cost savings. * Drive and steward the organization’s brand to ensure consistency across multi-channels and departments.* Lead and mentor a team of 6 remote employees to encourage collaboration, learning, and advancement.

Norwell, Massachusetts, Us

* Project manager for the development and upgrade of Content Management System (CMS). Project included managing third party vendors for site design and database, and a team of 5 during the migration of 400+ websites over nine months. Site upgrades, report building and other project management is ongoing to ensure optimal web design and interface.* Continuously onboard acquired practices, including facilitating domain transfers and email migration; tackle advanced technical updates and issues; and lead Digital Associate on conversion of new websites.* Research, analyze and deploy best local SEO strategies aimed to increase qualified traffic to all practice websites and corporate website, including keyword research and competitor analysis.* Analyze and interpret Google Analytics reports and data to make recommendations to CMO for performance improvement for both corporate and practice websites.* Train marketing team and 400+ practices via monthly meetings and weekly virtual office hours by creating and maintaining a CMS user manual; providing tutorial videos on common updates; and preparing/delivering team training via Zoom.* Execute and review Google Ad campaigns to boost visibility for acquisitions and recruiting on corporate website. Meet periodically to review account with Google Ad representatives to ensure account is aligned and optimized.* Maintain ConstantContact email lists and segments; assisted Corporate and Marketing Managers with deploying emails to select team members, corporate and company-wide emails.

Boston, Ma, Us

* Developed and executed email strategies for fundraising, events, stewardship and advocacy emails and campaigns to meet and exceed digital fundraising goals, including identifying audiences for various campaigns.* Managed and maintained social media channels (Facebook, Twitter, Instagram and LinkedIn) by developing and executing guidelines and editorial calendars consistent with brand; engaged with volunteer groups, advocates and food donors.* Managed paid social and Google ads both internally and through third party partner.* Conducted, analyzed and reported on social channels, email marketing and web site data to uncover trends and insights, perform a/b testing, implement new ideas and strategies to optimize current SOP.* Reported and measured fundraisers, campaigns and outreach through GBFB’s customer relationship management (CRM) system, ensuring donor, campaign and data is accurate.* Partnered with external organizations to develop and execute sponsorship tiers and strategies for fundraisers and campaigns.* Supported Director of Donor Services with selection and implementation of Salesforce and Pardot, including revamping overall design of donation forms to meet best practices and responsive design of email layouts and templates.* Assisted Individual and Corporate Development Teams by recommending and executing best digital tactics and practices to reach team’s fundraising goals.* Collaborated with Marketing Communications team members for fundraisers and events, including support of public relations and media communications through web site and social media.* Managed and executed website content (WordPress), ensuring content was fresh, optimized (SEO) and within brand guidelines, including writing, editing, proofreading, designing, publishing, tracking and landing page/donation form creation.

* Spearheaded several start-up initiatives for the online bridal resource company, including but not limited to: developing digital marketing content, company website, enewsletters, and project management.* Served as lead web designer for ecommerce and CMS sites, including creating organizational structure for optimal UI, developing content, creating and maintaining Google Ads and Facebook Ads.* Researched and implemented latest digital marketing tactics and software, including email automation and work flows; paid ads and social content; keyword analysis and execution of PPC and SEO.* Managed all accounting operational objectives by performing daily sales and deposits, monthly reconciliations, payables and billing issues, annual budget planning, scheduling expenditures and initiating corrective actions within NetSuite. * Confirmed financial status by monitoring revenue and expenses, coordinating the collection, consolidating, and evaluation of financial data, and preparing special reports. * Proactively analyzed, developed and implemented standard operating procedures to improve efficiency in all facets of business including but not limited to: established standards to identify and reduce fraudulent transactions, and created criteria for cost effective ship methods to decrease ship expenses.* Successfully negotiated contracts with 30+ vendors, ultimately reducing costs 10-25%. * Directly supervised and trained marketing coordinator, bookkeeper, customer service representatives and summer interns.* Stayed abreast of current and new software and responsible for troubleshooting and resolving IT, ERP/CRM issues.

* Successfully completed the nonprofit federal filing process for 501(C)(3) status. * Delivered dance, drama, and arts services for inner-city youth by organizing recitals, managing and marketing fundraisers, attending annual field trips, and coordinating and purchasing dress codes.

* Oversaw daily financial and accounting components for the school including operational reporting, financial statements, statistical data, accounts payables, payroll, and benefits programs.* Liaised with executive leadership including the school Principal in preparing a comprehensive annual budget. * Managed students financial assistance accounts by reviewing financial aid applications and awarding aid as needed within a designated system used to track disbursement against allotted budgets. Utilized FACTS tuition to create monthly debits to bank accounts, reconciliations, and semiannual payments. * Initiated and spearheaded the launch of a new school bookstore by implementing student buyback program and purchasing books via publishing companies based on teachers’ needs and requirements.* Maintained vendor and contractor relations to enhance and maintain appropriate plumbing, computers, maintenance supplies, office supplies, books, door replacements. * Served on a planning Board to add new gym facility- agenda included planning of layout and architectural structure.

* Developed and instructed daily lessons/activities for Economics, Entry, and Advanced Computer Science Classes comprised of roughly 18-23 students ages 14-19, and implemented a newly devised grading system. * Coordinated the Junior Achievement Program with a local Boston company which allowed students the opportunity to gain entrepreneurial insight. * Ensured an immaculate and joyful environment that promoted learning in compliance with school policies and procedures.

* Responsible for ensuring accurate and timely processing of benefit payments to roughly 10-100+ employees. * Served as the point of contact with employees on benefits-related inquiries by providing in-depth information on participant benefits, deductions, and insurance coverages.* Compiled and generated monthly tax and payment reports* Performed key analyses and projections over financial data, processed quarterly and annual medical billing, and maintained retiree information for 23 client companies.

Bs, Office Administration/Business Education

Master Of Business Administration (Mba) - Not Completed

Digital Marketing: Customer Engagement, Social Media, Planning & Analytics