As a B2B marketing and communications executive for both high technology start-ups and large corporations, I thrive in the dynamic, fast-paced tech (SaaS, Software, IT) environment and find success by staying curious and embracing change - looking for new opportunities, testing new strategies and rethinking what is possible. Throughout my career, I’ve enjoyed navigating opportunities to lead talented teams and multi-faceted GTM strategies and marketing programs that strengthen brands and drive transformational business results. My knowledge and experience include: ► Strategy & Leadership - I have a record of delivering results through effective go-to-market strategy, planning and execution; aligning Sales, Product Management and Marketing teams through effective process, communication and shared goals. I am an empowering leader who believes in accountability, results and recognition. ► Brand Development & Messaging – I’ve introduced new brands, invigorated existing brands and established new industry categories by delivering valuable thought leadership programs, compelling brand narratives and differentiated positioning. Passionate about industry storytelling, I’ve learned that great messaging is authentic, relevant, purposeful and consistent. ► Content-driven Digital Marketing - I’ve produced many successful full-lifecycle B2B enterprise marketing ABM programs and revenue campaigns that grew business, relationships and market share by delivering great content and customer experiences across the buyer journey, leveraging SEO, social, email, virtual events, marketing automation and more. ► Product Marketing & Sales Enablement – I enjoy leading product and solutions marketing teams to define viable go-to-market (GTM) strategies, develop winning sales plays and create assets that guide Marketing and Sales to close deals and capture market share faster. I’ve directed the successful global launch of many new products and repositioned legacy services in disrupted competitive markets. ► Communications & Analyst Relations - I’ve led Media and Analyst Relations at growth-stage start-ups and large companies, responsible for communications strategy and execution that focuses on amplifying companies’ innovations and strategy through creative communications campaigns that turn complex technical topics into consumer and business-friendly storylines. When not working, I enjoy city life in Chicago and Detroit with family and friends. Let’s connect. I can be reached at www.linkedin.com/in/dawnmckenna.