As a VP Executive Partner for B2B Marketing I'll assist our B2B CMO's in re-imagining their organization and leverage the Forrester Research expertise to help realize that vision. My primary role is to advise our B2B Marketing Leaders as they lead their organizations, align with key stakeholders, and establish the marketing strategy and operation model to support the business' goals. As a 30-year transformation and strategic minded leader I'll be focused on being the trusted advisor, offering perspectives and actionable feedback on activities and deliverables to help progress the future vision into reality. I am passionate about planning for the future and drawing out the best in people, building confidence and leveraging the value of the individual contributions for the success of the larger team. CORE COMPETENCIES:• Marketing organizational design, business area and cross-function interlocks• Planning, alignment and execution for strategy, marketing, campaign and program planning• Strategic transformation program development and operational roadmap• Integrated campaign design • Demand diagnostics, design and implementation management • Performance metric design, conformance markers and tracking• Business transformation and change management• Design thinking coach• Strong program and project management• Actionable level process design and reengineering• Performance measurement• Business analysis, system requirements and justification definition• Experienced in team and individual behavior and resource management• Dedicated and experienced coach and mentor*This is a personal account. Views and commentary expressed are my own.
Listed skills include Business Process, Strategy, Business Analysis, Program Management, and 39 others.