Dawn Jacobs

Dawn Jacobs Email and Phone Number

Brand and Marketing Strategist | Fractional CMO @ North Current
Arvada, CO, US
Dawn Jacobs's Location
Arvada, Colorado, United States, United States
About Dawn Jacobs

A proven leader in driving product, marketing, and brand disciplines, showcasing an exceptional ability to differentiate markets and elevate financial outcomes through strategic innovation and leadership. Possessing expertise in crafting and executing strategies ensures that products resonate deeply with target audiences and meet profitability benchmarks. Expertise has underscored a commitment to fostering a culture of collaboration and innovation, boosting brand visibility, and enabling market expansion and lead generation.Directed rebranding and market representation strategy, identifying underserved customer segments. Repositioned brands with the brand family to maximize market share, minimize overlap, and reduce marketing spend. Decreased B2B customer confusion, reallocated resources, and boosted LTV to 3x above acquisition costs. Launched a targeted website for small businesses, achieving a 5% revenue increase in the first year and a 132% average YOY growth.Implemented marketing automation tools, doubling MQL to SQL conversion rates from 9% to 17% and boosting close rates from 13% to 31%.Led a groundbreaking eco-billboard innovative campaign with Bill Nye, securing a $10M annual partnership and significantly enhancing the brand's innovation reputation.Developed a three-year positioning roadmap, producing a 32% revenue growth within the first year and 17% year-over-year (YOY) growth by leveraging research and competitive insights to shape positioning and market presence for 12 distinct brands.dawnjacobsm@gmail.com dawnmjacobs.com

Dawn Jacobs's Current Company Details
North Current

North Current

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Brand and Marketing Strategist | Fractional CMO
Arvada, CO, US
Dawn Jacobs Work Experience Details
  • North Current
    Brand And Marketing Strategist | Fractional Cmo
    North Current
    Arvada, Co, Us
  • Meati™
    Vp Of Marketing
    Meati™ Aug 2024 - Present
    Boulder, Co, Us
  • Sensaria
    Executive Vice President Brand, Art, & Product Strategy @ Sensaria/Circle Graphics
    Sensaria Nov 2020 - Present
    Longmont, Co, Us
    Guided strategy and execution across product, marketing, and art disciplines, driving differentiation through innovative art and product design. Developed comprehensive strategies aligned with the vision, ensuring products and art resonated with markets and stakeholders. Established KPIs to track performance, fostering a culture of innovation and collaboration to enhance market presence and profitability. Managed a diverse team to enhance brand awareness, open new markets, and boost lead generation.
  • Circle Graphics
    Executive Vice President, Svs Division
    Circle Graphics Oct 2019 - Nov 2020
    Longmont, Co, Us
    Oversaw P&L for a nascent division, driving its evolution into a significant entity within the organization by launching innovative e-commerce and B2B solutions. Spearheaded the development and expansion of the signage division, unveiling new markets and products that bolstered the company's portfolio. Managed daily operations, performance evaluation, and team growth while ensuring alignment with financial goals through meticulous planning and budgeting.
  • Circle Graphics
    Vice President Of Marketing
    Circle Graphics Dec 2017 - Oct 2019
    Longmont, Co, Us
    Directed marketing and branding initiatives across OOH, Wall Decor, and SVS Divisions, marking the inception of a unified marketing strategy for these diverse segments. Pioneered cross-divisional collaboration to ensure competitive market positioning through comprehensive corporate branding, demand generation, and communication strategies. Established and executed a cohesive marketing plan, significantly increasing brand awareness. Developed the marketing department's budget, fostered media relationships, and led market analysis to identify growth opportunities.
  • Circle Graphics
    Director Of Corporate Marketing
    Circle Graphics 2017 - Dec 2017
    Longmont, Co, Us
    Hired for B2B marketing within the OOH division, swiftly expanded scope to encompass DTC, B2B, and B2C marketing strategies across SVS and wall decor divisions. Collaborated closely with channel leaders to develop and execute digital marketing, brand management, email campaigns, SEO, CRM, market research, and event marketing strategies. Pioneered integrated marketing approaches significantly enhanced brand visibility and market penetration.
  • Dmj
    Marketing Consultant
    Dmj 2014 - 2019
    Boutique marketing consulting firm assisting small to mid-sized local and global companies with marketing strategy and campaign activations.______________________________________________________________________________Hired to identify opportunities and achieve strategic marketing goals with accountability for brand repositioning, product positioning, marketing strategy, lead generation/landing page optimization, social media strategy, email marketing, content strategy and brand awareness.
  • Musclepharm, Corporation
    Director Of Marketing
    Musclepharm, Corporation 2015 - 2016
    Burbank, California, Us
    Led the in-house marketing team, crafting strategies that ensured alignment and efficiency across all marketing channels. Focused on enhancing brand perception through innovative approaches in influencer partnerships, events, and digital engagement, effectively navigating the brand through a transformative period.
  • Pact | Organic
    Marketing Director
    Pact | Organic 2013 - 2015
    Boulder, Co, Us
    Led the development and implementation of integrated marketing strategies, collaborating closely with finance, product development, and sales teams. Focused on creating effective DTC, B2B, and B2C marketing strategies, optimizing budgetary allocation, and steering the brand towards impactful storytelling through digital channels, events, and trade shows.
  • Crocs
    Marketing Manager
    Crocs 2009 - 2013
    Broomfield, Co, Us
    Played a central role in implementing brand-elevating programs and growing retail locations. Accountable for driving traffic and conversion through marketing and visual activations. Managed the marketing and visual budget and planning for Americas Retail. Improved quality while cutting costs by re-engineered processes by looking for efficiencies.
  • Express
    Express
    Express Feb 2000 - Aug 2009
    Columbus, Oh, Us
    We believe in living for the moment, dressing for the moment and having a strong individual style.––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––Progressive career, assuming a variety of leadership roles, developing strong leadership, operational and visual merchandising skills. Accountable for creating efficiencies, driving impeccable standards, building memorable customer connections & experiences, cultivating effective leaders, and increasing sales.

Dawn Jacobs Skills

Product Marketing Marketing Management Brand Management Leadership Marketing Strategy Program Management Creative Direction Retail Marketing Management Cross Functional Team Leadership Retail Marketing Sales Visual Merchandising Marketing Communications Strategy Leadership Development Product Development Strategic Planning Brand Development Project Management Process Improvement Contract Negotiation Social Media Budgets Lead Generation Competitive Analysis Store Management Coaching Analysis Public Relations Online Marketing Team Leadership Advertising Vendor Relationships Consumer Insight Shopper Marketing Department Budgeting Project Planning Visual Merchandising Communication Strategic Selling Print Production Process Cross Functional Coordination Store Operations Problem Solving Brand Awareness Social Media Marketing Digital Marketing Budgeting

Dawn Jacobs Education Details

  • Colorado State University
    Colorado State University
    Marketing

Frequently Asked Questions about Dawn Jacobs

What company does Dawn Jacobs work for?

Dawn Jacobs works for North Current

What is Dawn Jacobs's role at the current company?

Dawn Jacobs's current role is Brand and Marketing Strategist | Fractional CMO.

What is Dawn Jacobs's email address?

Dawn Jacobs's email address is dj****@****ine.com

What is Dawn Jacobs's direct phone number?

Dawn Jacobs's direct phone number is +130339*****

What schools did Dawn Jacobs attend?

Dawn Jacobs attended Colorado State University.

What are some of Dawn Jacobs's interests?

Dawn Jacobs has interest in Football, Exercise, Sweepstakes, Nascar, Home Improvement, Reading, Gourmet Cooking, Sports, Watching Auto Racing, Golf.

What skills is Dawn Jacobs known for?

Dawn Jacobs has skills like Product Marketing, Marketing, Management, Brand Management, Leadership, Marketing Strategy, Program Management, Creative Direction, Retail, Marketing Management, Cross Functional Team Leadership, Retail Marketing.

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