Dawn Oldham Email & Phone Number

Isleworth, Middlesex

Managing a team of marketeers including an internal design studio to deliver a B2B marketing calendar of weekly activity across all forms of the marketing mix - print, digital, direct mail, digital publications, bespoke customer campaigns etc. Undertaking the development of own brand categories including logo development, brand guidelines and product packaging design in conjunction with Category Managers. Management and delivery conferences, events and expos. Development of key marketing strategies including 'Protecting People Everyday', Wellbeing Through Safety and other corporate iniatitives.

Isleworth

Fundamental redesign and positioning of annual core range catalogue - positioned as more customer centric publication;Development of detailed marketing strategy for implementation during 2015;Currently working on new web platform (Hybris) for 3 x Bunzl businesses – all aspects including user testing, briefing development teams, developing relevant content and overall user experience;Introduction of new processes and team structure to Bunzl Greenham resulting in greater efficiencies and improved creative output from in-house design team;Development of new own label exclusive brand strategy, design, packaging and guidelines for use cross-category throughout the business;Creation of new Greenham style guides and design principles for corporate literature, internal and external communications delivering a consistent brand message;Recently produced our the 1st brand video for the business along with a standalone microsite, for our lifestyle brand - Tuf Revolution, visit www.tufrevolution.com

Leadership and management of a team responsible for design, production,print and distribution of Wickes 'transactional' catalogue - both print and digital formats;Commercial responsibility for expenditure budget c.£4m+Commercial responsibility for remote telesales team delivering a sales participation of over 20% of total e-commerce salesLeadership, coaching and development of team of specialistsDevelopment and introduction of new technology to Wickes linking printed media to digital channels - delivering access to content on the move;Direct marketing - email, dm and catalogue mailing activityCustomer Channel profiling

Project management and scoping of B&Q Catalogue opportunitiesDesign agency pitch managementCPA planningSenior stakeholder engagement

Delivery and implementation of new catalogue strategy , increased frequency, activity and supplier funding;Directly instumental in the phenomenal success of the Woolworths multi-channel retailing catalogue - The Big Red Book;Direct sales uplift from The Big Red Book of orders via multi-channels of over 200% year on year;Recruitment of over £5m+ additional revenue into the business to support the launch and production of The Big Red Book and flyer programme for Woolworths;Proven abilities in design and production planning and co-ordination;Expert knowledge of design techniques used in catalogue and flyer design, print production and distribution;Strong negotiating skills;Ability to instigate and manage the 'pitch' and tendering processes;Rigorous process and production flows instigated to manage and control adherence to brief, timescales whilst maintaining quality and cost control; budgeting skills and cost analysis on completed projects;

Wallington, Surrey

Set up and managed an internal design studio to produce all Homebase promotional in-store POS. Managed a team of artworkers and print suppliers to produce weekly POS kits for 300+ stores. Budget management, external creative agency management, including regular rebranding/sub branding projects. Close relationships with merchandising and planning teams on store rebranding and graphics requirements and distribution.

Horsham, West Sussex

Involved in the set-up of 1st Office Superstores in UK - operated by Sandhurst Marketing a stationery wholesale business, which wanted to break into out of town retailing. Worked alongside MD of the set-up on direct marketing communications, in-store promotional materials, product displays, planograms and permanent signage.

Visual planning and merchandising for key DIY categories;Forecasting sales per metre, rate of sale and product performance;Involved in certain elements of store planning- seasonal moves and layout;Worked as part of new stores implementation team - remerchandising and opening stores

Office based position within actual retail store in Bondi, Sydney, Australia;Monitor stock levels of key departments, place orders directly with suppliers;Monitor weekly sales and budget forecasts, analyse sales and predict forthcoming weeks stock holding requirements;Check and approve stock and invoices on receipt of goods to store;Assisted Marketing Manager on local marketing activity to promote weekly promotions - radio and press;