Creative, data-driven problem solver that delivers marketing excellence on a shoestring budget. Versatile, adaptable, and entrepreneurial sales and marketing professional that thrives in small and large organizations in fast-paced environments. A hands-on compassionate leader that provides direction, coaching and support so that others can achieve their full potential. Recognized for working collaboratively with Sales, R&D and Operations to deliver outstanding ROI and growth. Mobile: 717-682-1215 I Email: dawn.r.decker.ia@gmail.comCAREER ACCOMPLISHMENTS• Increased bench strength for the marketing function across the enterprise.• Created a marketing function defining the customer experience and a robust new product pipeline.• Partnered with sales and converted distributors generating $10M in sales in 3 years. • Identified product improvements, gaps, and cost reductions generating >$10M in top line growth. • Launched new, differentiated products leveraging primary market research and industry surveys.• Defined a digital marketing strategy with new website and social media tactics to increase awareness.• Increased time on site and return visitors through robust digital strategy, SEO, and social media tactics.• Implemented net promoter score surveys to improve brand advocacy and customer experience.• Reduced sample costs by >10% with new sample tools and collateral materials.CORE COMPETENCIESTalent Recruitment, Development & Retention – Product Innovation & Stage-Gate – Product Launches – Market Research – Digital Strategy and Social Media Tactics – Lead Generation – Integrated Marketing Communications – Commercial & Residential Segments – A&D Specifications – Channel Strategy – Customer Journey – Customer Experience – Market Segmentation – CRM Systems / Pipeline Management – Pricing Strategy – Sales Training
Listed skills include Product Development, Marketing, Marketing Strategy, Management, and 42 others.
