Dawn Reese Email & Phone Number

Manhattan Beach, Ca, Us

New York, Ny, Us

-Serves as the architect of content development and marketing strategies that meet client goals for gains in market share, revenue, and brand affinity.-Revolutionized the studio business, achieving profitability for the first time in the history of the division in the first year. Navigated revenue to double digit growth in one year.

New York, Ny, Us

-Hired into an executive leadership role directing the creative content division of this leading global media and advertising agency. -Partnered with leading Fortune 500 brands to innovate content to accelerate customer acquisition and strengthen brand recognition and reputation.

Los Angeles, Ca, Us

➢ Oversee sales and marketing teams in the US➢ Own, create and implement the overall direct media and branded content go-to-market strategy to exceed annual revenue goals. ➢ Manage all cross-channel social and influencer marketing programs, leveraging audience data analytics to continuously optimize campaign performance and deliver ROI results to clients. ➢ Consistently develop and manage all client partnerships to become an extension of their in-house marketing teams, by developing unique and innovative influencer marketing and branded content programs.➢ Built large-scale strategic relationships with top brands including Sephora, Covergirl, H&M, SHISEIDO and Old Navy.➢ Negotiate and contract all talent and advertiser deals for branded content, data services, social media and experiential marketing campaigns.

Us

➢ Increased revenue 65% YOY for marieclaire.com by executing targeted digital media campaigns.➢ Partner with content creators to deliver branded content and native advertising solutions. ➢ Built and maintained strong client and agency relationships at all levels to determine key initiatives for accounts.➢ Cross collaborated with marketing, corporate, production and finance with brand unit to achieve goals.➢ Launched first-ever Marie Claire Power Trip, selling over $1MM in sponsorships, bringing together 100 of the most powerful women in tech, media, fashion and policy.

New York, Ny, Us

➢ Drove revenue across the publication and all digital platforms for the brand.➢ Implemented a consultative sales approach to identify prospects and develop new business. ➢ Broke new high-profile digital accounts, J. Crew and Burberry, resulting in $500K incremental revenue.➢ Credited with bringing back to the brand accounts that included Dior, Van Cleef & Arpels' and David Yurman by fostering deep client relationships and creating robust marketing strategies that drove revenue for their brands.➢ Consistently won new business with fashion accounts such as, Louis Vuitton and Marc Jacobs.

Us

➢ Grew YOY revenue $700K for each InStyle pillar fashion issues. ➢ Exceeded 2013 revenue goals by 48%.➢ Developed new digital business accounts while maximizing existing client relationships.➢ Strategized cross-functionally with Finance, Marketing, Legal and Editorial teams to create, and execute, cutting-edge, integrated marketing campaigns.➢ Negotiate deals and financial plans for branded content, data services and digital media campaigns.

New York, New York, Us

➢ Implemented 360 holistic marketing strategy to grow key accounts across platforms and channels.➢ Transformed marketing collateral and client presentations, resulting in closing more business.➢ Create and manage cadence for marketing communication and outreach.➢ Developed, cultivated and implemented partnership strategies and merchandising programs.

London, Gb

➢ Built relationships with Fortune 500 media and entertainment clients through dissemination of internal and external marketing collateral. ➢ Managed account planning, global marketing support initiatives and team budget.

Mclean, Va, Us

➢ Developed digital marketing strategies to promote new website for client.➢ Secured advertisers and national syndication opportunities.