Dawn Robertson Email & Phone Number

Mancos, Co, Us

Mancos, Co, Us

Advising wellness and mindfulness organizations on best marketing practices and inclusive strategies .

Garrison, Ny

Managing all communications efforts including email marketing, event promotion, social media and ads, graphic design, audiovisual material, web maintenance and SEO, copywriting and editing, strategic planning and schedule management.

Broad communications support in the areas of marketing strategy, publication project management, social media and ads, graphic design, audiovisual material, copywriting and editing, and website management.

Cortez, Colorado, United States

Led all marketing and outreach efforts. Developed, created, and managed multi-channel outreach program, including press releases, articles, social media posts, web edits, online ads, email marketing, market research, blogs, posters, radio ads, graphic design, volunteer efforts, other tools and strategies as needed

Cortez, Colorado, United States

Trained school district (social media, web management, journalism, content creation) to communicate effectively with parents and the community to increase parent and community engagement and support.

Communications specialist with strong skills in copy writing/editing, project management, blogging, photography, graphic design, research, admin, public speaking, journalism, photography, and traditional/online marketing.+ Communications specialist: Inspire Nation Podcast+ Social Media and event assistant, Palapa Society+ Blogger for Clarke International Services+ Financial blogger for Barker, Bucci, & Malone+ Media Assistant for major book release campaign: Say What You Mean by Oren Jay Sofer+ Promo and admin for Insight Meditation Society+ Personal blogging, designed WordPress, Wix, Duda sites

Barre, Massachusetts

Email Marketing: Built weekly and quarterly email campaigns, sent to 350 - 10,000 recipients. Wrote or edited all content. Exhaustive research of best platforms, worked with platform reps on custom template. Created and/or maintained house style guides.Social Media: Created all content to cast wide net and show relevance while aligning with Buddhist mission, vision, look and feel, and management. Weekly analytics reports to Director. Advised department and Board on future growth.Printed Materials: Edited appeal letters, annual schedule, shot/edited note card images.Photography: Directed and implemented photo shoots with models, shot and edited portraits, beauty shots, promo shots for website, wallpapers, food shots, nature shots, events, memorials, ceremonies, printed note cards, social media, weekly and quarterly newsletters, etc.Website: Uploaded newsletters, beauty shots, head shots, slideshows, schedules, teacher interviews, promo videos, recipes and general information. Redesigned all headers on HR pages.Promotion: Weekly course-count analysis with subsequent web, email, print, and social media promotional strategies. Advertising: Managed ad contracts with top Buddhist mags, designed IMS ads for Tricycle and Lion's Roar.Development: Monthly donation talks to 100 clients, event planning and support, donor relations, financial data entry into CRM. *Designed 40th anniversary logo, sourced all merchandise (ethical whenever possible), ushered it all through production and logo printing, ran merch tent day of event, tracked all financials.Leadership roles: Diversity Committee member, diversity workshop planning teamTechnology: Indesign, Photoshop, PicMonkey, Emma, Constant Contact, MailChimp, Canon T3i.

• Coauthor, Images of America: Essex, lectures and book signings• Copyeditor, Frommer’s Travel Guides, Wiley Publishing• Correspondent, Cape Ann Beacon• Content manager for mayoral campaign in Gloucester, 2013• Various remote freelance editing and writing projectsBelow are a few writing samples, see "Publications" under "Accomplishments" for more samples.

• Acquisitions: Met or exceeded goals in the most saturated territory in U.S.; ushered 80 projects through contract negotiation, development, and design; strict adherence to budget and production schedule; tested new book series.• Editing: Crafted or copyedited all cover text, conducted all initial copyedits, participated in 3 house-style committees and directed one, edited dozens of documents.•Marketing: Invented effective sales analyses, studied demographics and consumer trends constantly, consulted weekly with sales department, assisted with promotional advertising.• Technical: Adept at Microsoft Suite, familiar with Photoshop and InDesign.

• Wrote and presented 20 hours of lectures, helped develop and teach 2nd–10th grade lessons.• Helped develop, publicize, and coordinate 5 fund-raising events.• Researched archaeology, genealogy, architecture, and maritime history; attended numerous lectures on artifact and site preservation; painstakingly archived hundreds of artifacts.

Archived hundreds of artifacts in the Children's Room and gave lengthy tours.

Honors Ba, Ancient History

Graduated Cum Laude with a B.A. in History. Studied abroad at Regent’s College in London for a semester and Arcadia University in Athens.

Publishing

101: The Business of Publishing 103: Editorial Principles & Practices 102: Publication Design & Print Production Strategies