Dawn Benton ☀️ Email and Phone Number
Dawn Benton ☀️ work email
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Dawn Benton ☀️ personal email
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Global communications leader with 20+ years of experience aligning strategic narratives with business objectives to drive growth and engagement. My expertise spans both multi-million-dollar startups and $90 billion business units at AT&T, with a proven ability to navigate high-stakes environments and adapt seamlessly from strategy to execution.I leverage data and AI to drive efficiency, ignite change, and craft impactful stories for consumer and B2B audiences on both global and local stages. I thrive in fast-paced scenarios where change management and transformation are imperative, ensuring communications strategies support business priorities and deliver measurable results. My experience in both matrixed organizations and dynamic startups enables me to collaborate effectively across teams, breaking down silos to build cohesive, impactful messaging.As a trusted advisor to C-suite leaders, I'm skilled in gaining consensus during challenging conversations, negotiating outcomes, and driving alignment across stakeholders. At AT&T, I drove positive brand momentum, landed high-profile media coverage and led landmark storytelling efforts through influence and collaboration.Central to my approach is people-focused leadership. I build empathetic, high-performing teams that not only achieve but exceed objectives. By fostering a collaborative environment rooted in respect and empowerment, I help teams unlock their full potential.Outside the office, I'm passionate about fitness, travel, family, and volunteering, which fuel my creativity and keep me grounded.Check out my website: https://www.bentoncgllc.com/Core Competencies: - Strategic Storytelling - Earned Media Campaigns - Media Relations - Executive Communications - Crisis Communications/Reputation & Brand Management - Employee Communications - Social Media, Content and Influencer Marketing
Norfolk Southern
View- Website:
- nscorp.com
- Employees:
- 7664
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Avp/Head Of External CommunicationsNorfolk Southern Dec 2024 - PresentAtlanta, Georgia, United StatesLead external communications for the corporation. -
Senior AdvisorPerceptual Advisors Llc May 2024 - PresentAtlanta, Georgia, United StatesWhile I continue to work with clients individually through my consulting business, I also serve as a Senior Advisor for Perceptual Advisors, a high-stakes marketing communications, brand strategy, and public affairs firm. Based in Miami and globally positioned, our senior-level team spans Atlanta, Dallas, NYC, Sao Paulo, Santiago, San Francisco, Seattle, Southern California, Tel Aviv, Washington DC, and Zurich. https://perceptualadvisors.com/ -
Founder And Chief StrategistBenton Consulting Group (Bcg) Jan 2024 - PresentAtlanta, Georgia, United States• Establish communication strategies to help executives and organizations navigate business challenges. Key Success: • Led the business announcement for an early-stage company, boosting visibility and generating sales leads. • Amplified community visibility and fundraising efforts for a non-profit by leveraging a timely political trend to create a powerful news moment.Please check out my website here: https://www.bentoncgllc.com/
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Associate Vice President/Head Of Communications - Environmental, Social, Governance (Esg)At&T Feb 2023 - Dec 2023Atlanta, Georgia, United States• Led all facets of communications, including proactive communication strategies, media relations, and planning to showcase AT&T's environmental initiatives and digital divide efforts. Collaborated with state and federal corporate affairs teams to enhance stakeholder engagement and maximize impact.• Served as the primary advisor to the Chief Sustainability and Corporate Responsibility Officer, managing all critical brand issues and crisis management/communication while overseeing up to 20 staff members. Key Success:• Created storytelling campaigns with external partners including Deloitte and Salesforce, FEMA, and the Boys & Girls Club, leading to a 20% increase in collaborative projects.• Orchestrated AT&T’s inaugural Climate Week campaign, featuring a series of events, speeches, and content marketing activities, garnering 100+ million impressions and reach.• Spearheaded a purpose-driven marketing and communications campaign addressing the digital divide, increasing local news coverage by 37% in 2023. -
Associate Vice President/Head Of Communications - Consumer PrAt&T Jun 2016 - Feb 2023Atlanta, Georgia, United States• Oversaw corporate communications for AT&T’s consumer wireless phone and internet business units, including subsidiary Cricket Wireless, resulting in industry-leading brand-positive net sentiment. • Handled crisis communications, including natural disasters, policy changes, and retail incidents.Key Success:• Boosted employee engagement by 5% due to providing key strategic counsel to the Executive Vice President and President.• Achieved 4+ billion media impressions due to directing comprehensive PR campaigns for major sponsorships with NCAA and WWE, as well as high-profile product launches for brands like Apple, Samsung, and Google.• Increased media coverage by 30% year-over-year due to spearheading a significant repositioning initiative for Cricket, effectively communicating its enhanced value proposition and network upgrades.• Generated 1+ billion media impressions and 114 million social impressions due to initiating and leading the company’s inaugural 5G thought leadership campaign, strategically targeting key consumer segments in gaming, sports, travel, and education.• Achieved widespread media engagement with 240+ media hits after developing and executing the announcement strategy for a fiber joint venture with BlackRock. -
Director, Communications/National Media Relations - Innovation And R&DAt&T May 2014 - Jun 2016Atlanta, Georgia, United States• Oversaw a small team and developed targeted plans to enhance B2B visibility across key verticals such as healthcare, automotive, and manufacturing, collaborating with major partners including Audi, Cisco, and IBM. • Acted as the company's spokesperson, managing media relations and public interactions to increase awareness of new business ventures.Key Success:• Generated 6+ billion media impressions by directing the communications strategy for AT&T’s emerging business, Global Internet of Things (IoT) B2B division, leading nationwide launches of Smart Cities and Smart Home initiatives.• Enhanced executive visibility by 30% due to leadership as a strategic advisor to the Division President, guiding both proactive and reactive media relations and orchestrating high-profile speaking engagements.• Media coverage rose 50% due to driving proactive storytelling and leveraging large-scale events including the Consumer Electronics Show, AT&T Developer Summit, and Mobile World Congress. -
Director, Communications - Wireless Product Marketing And Retail Sales & DistributionAt&T Jan 2012 - May 2014Atlanta, Georgia, United States• Developed and led media relations campaigns for AT&T’s nationwide retail sales and service division, offering strategic guidance to the business President on all news-related issues.• Instrumental in shaping and disseminating AT&T's retail transformation narrative, securing extensive national and local media coverage. • Proactively addressed potential reputational challenges by collaborating with legal, customer service, public affairs, and operations teams to craft preemptive messaging, effectively mitigating negative brand exposure. -
Director, Corporate Communications - Southeast RegionAt&T Feb 2008 - Jan 2012Atlanta• Oversaw the Southeast regional media relations team, responsible for executing comprehensive public relations campaigns that enhanced local news coverage. • Assigned to the national media relations team to elevate exposure for legacy brands and new products, resulting in significant coverage in top-tier publications including the Wall Street Journal, Financial Times, and USA Today. -
Senior Manager, Corporate CommunicationsCingular/At&T Jan 2003 - Feb 2008Atlanta• Spokesperson for Cingular Wireless, spearheading proactive PR campaigns and crafting communications materials such as press releases, speeches, and interview talking points.• Developed reactive messaging strategies to mitigate negative exposure during significant network disruption events including hurricanes, and all customer-centric reputation issues. -
Marketing/Public Relations ManagerMobilebriefs 2001 - 2003AtlantaCreated marketing and public relations plans and materials to aid in growing brand and product awareness for early-stage start-up in mobile education industry. Executed sales driving campaigns and created company and product brochures to communicate business priorities. Organized trade show events to enhance brand exposure and drive lead generation. Drafted press releases, prepared media messaging and pitched national media interviews for CEO.
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Director Of Communications, Sales And MarketingRapid Link 1998 - 2001Atlanta, GaLed public relations and affinity sales and marketing activities for start-up ($33M in revenue) working with U.S. based credit unions on military installations across Europe to drive calling card expansion. Led development of proactive public relations plans that told the company story to industry analysts, trade, and national media outlets. Drafted press announcements and executed trade show events to drive brand exposure and increase sales activities in collaboration with teams based in Asia and Europe. -
Senior Sales ExecutiveRus Of Atlanta Jun 1997 - Jun 1998Atlanta, Georgia, United StatesRecognized as top sales trainee and top new seller for rental uniform company. Drove awareness to company and service by conducting sales calls to Atlanta-based businesses. Designed and executed all communications and marketing campaigns for worldwide affinity sales agents. Increased Affinity sales by 118%.
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Assistant Buyer, Men'S Sportswear/Corporate Gift ManagerRich'S (Now Macy'S Dept. Store) Jun 1994 - Jun 1997Atlanta, Georgia, United StatesAnalyzed and created sales driving campaigns for Men's Sportswear Division of national department store chain. Worked across national retail store footprint to create programs and advertising that drove sales and awareness for white label and major clothing brands. Created first-ever marketing catalog to increase exposure to Rich's Corporate Gift Program and conducted outside sales calls on local businesses to drive sales.
Dawn Benton ☀️ Skills
Dawn Benton ☀️ Education Details
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Textile Products Marketing, Business
Frequently Asked Questions about Dawn Benton ☀️
What company does Dawn Benton ☀️ work for?
Dawn Benton ☀️ works for Norfolk Southern
What is Dawn Benton ☀️'s role at the current company?
Dawn Benton ☀️'s current role is Global Communications and Marketing Leader | Consumer & B2B PR Strategist | Builder of High-Performing Teams | Brand Amplifier + Reputation Protector | Product + Tech + Crisis + Brand + Employee + ESG Comms | Advisor⭐.
What is Dawn Benton ☀️'s email address?
Dawn Benton ☀️'s email address is db****@****hoo.com
What schools did Dawn Benton ☀️ attend?
Dawn Benton ☀️ attended University Of North Carolina At Greensboro.
What are some of Dawn Benton ☀️'s interests?
Dawn Benton ☀️ has interest in Professionally, Kids, Personally, Cooking, Exercise, Electronics, Outdoors, New Technology, Home Improvement, Gourmet Cooking.
What skills is Dawn Benton ☀️ known for?
Dawn Benton ☀️ has skills like Media Relations, Corporate Communications, Public Relations, Press Releases, Crisis Communications, Marketing, Social Media, Management, Strategic Communications, Leadership, Strategic Partnerships, Public Affairs.
Who are Dawn Benton ☀️'s colleagues?
Dawn Benton ☀️'s colleagues are Rodney Jones, Lillie Ghant, Robbie Hanks Rob, Joseph Colo, Chase Sampsel, Brian Walker, Mike Boykin.
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Dawn Benton
Senior Manager Collections-North America At Ryder System, Inc.Atlanta Metropolitan Area4yahoo.com, genpt.com, ryder.com, ryder.com -
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