Dawn Scott Fresa Email & Phone Number

Petoskey, Michigan, United States

Bolingbrook, Illinois, United States

-Planned and directed quarterly Visual Guidelines for distribution to Saks Fifth Avenue, Neiman Marcus, Bloomingdales, Nordstrom and Bergdorf Goodman.-Ensured brand and visual merchandising consistency was upheld in the market-Provided clarification and direction to the market regarding presentation/product initiatives-Reinforced visual presentation standards and the use of best practices consistently throughout the market-Reinforced how company goals and objectives at the store… Show more -Planned and directed quarterly Visual Guidelines for distribution to Saks Fifth Avenue, Neiman Marcus, Bloomingdales, Nordstrom and Bergdorf Goodman.-Ensured brand and visual merchandising consistency was upheld in the market-Provided clarification and direction to the market regarding presentation/product initiatives-Reinforced visual presentation standards and the use of best practices consistently throughout the market-Reinforced how company goals and objectives at the store level related to product and visual merchandising-Built constructive, effective relationships throughout the market and corporate offices to align support for visual merchandising and Lafayette 148 initiatives-Delivered in‐season feedback and recommendations relating to product/presentation and competition to the home office group-Conducted training sessions that ensured current merchandising direction was communicated and presentation skills were developed with in‐store merchants and visual teams Show less

Chicago, Il

Contracted to create the international window design concepts for Fall 2014

Old Orchard

Responsible for leading and directing the merchandising and fulfillment teams in product placement, inventory management and eCommerce fulfillment with an emphasis on achieving productivity goals as well as maintaining brand standards. -Maintained collaborative partnerships with Assistant Store Manager of Operations, Receiving Team Supervisor and the Senior Visual Manager to achieve merchandising and operational goals-Facilitated merchandise floor moves and provided clear direction and… Show more Responsible for leading and directing the merchandising and fulfillment teams in product placement, inventory management and eCommerce fulfillment with an emphasis on achieving productivity goals as well as maintaining brand standards. -Maintained collaborative partnerships with Assistant Store Manager of Operations, Receiving Team Supervisor and the Senior Visual Manager to achieve merchandising and operational goals-Facilitated merchandise floor moves and provided clear direction and follow up for support teams-Supervised the transfer of product through the RTV process as well as managed the flow of non-congruent product to other locations.-Developed relationships with corporate teams to achieve and maintain brand standards-Directed maintenance and stock-keeping activities in back of house-Created a positive work environment with an emphasis on team work and collaboration Show less

Managed the marketing department of a premier retail interior design firm specializing in luxury retail development. Clients include Neiman Marcus, Mark Shale, Paul Stuart and Starbucks.Directed the content, timing and nature of all publicity and external information about the Company. Including:- Request for Proposals and expression of interest responses- Statements of Qualifications- Press releases to the media- Managing web site inquiries and requests for… Show more Managed the marketing department of a premier retail interior design firm specializing in luxury retail development. Clients include Neiman Marcus, Mark Shale, Paul Stuart and Starbucks.Directed the content, timing and nature of all publicity and external information about the Company. Including:- Request for Proposals and expression of interest responses- Statements of Qualifications- Press releases to the media- Managing web site inquiries and requests for information- Creating and updating portfolio brochures- Developing capabilities presentations- Managing and updating Company website in conjunction with outside webmaster- General maintenance of Company marketing materials and filesManaged the distribution of publicity with the editorial calendars of relevant trade publications and other press releases related to projects, staffing promotions, new staff, awards, recognition etc.Managed design competition entries and coordinated competition calendars Show less

Responsible for the development and execution of all creative visual elements and standards related to merchandising for a network of 35 full price boutiques, 2 outlets and wholesale operations. Direct reports include Graphic Designer and Production Manager, Visual Assistant and Freelance support team.Windows & In Store Product Presentations -Partner with President and Merchandising Director to develop creative materials to support seasonal fashion message and achieve sales… Show more Responsible for the development and execution of all creative visual elements and standards related to merchandising for a network of 35 full price boutiques, 2 outlets and wholesale operations. Direct reports include Graphic Designer and Production Manager, Visual Assistant and Freelance support team.Windows & In Store Product Presentations -Partner with President and Merchandising Director to develop creative materials to support seasonal fashion message and achieve sales goals-Provide seasonal directive that communicates fashion standards, timing of changes linked to collection flow-Maintained full financial control over annual / seasonal / monthly budgets related to design, production, distribution, travel and new store developmentNew Store Development & Project Management -Work in tandem with President and outside resources on all store renovationsWholesale Operations-Design and develop seasonal tradeshow booths Show less

Responsible for the day to day management of all visual and merchandising elements in a luxury apparel and accessories boutique-Install and maintain 9 exterior display windows-Ensure brand and visual consistency is upheld with store-Communicate corporate merchandising directives to Store Director