Dawn Schroeder Telleson Email & Phone Number

Redondo Beach, Ca, Us

Los Angeles, California, United States

Utilizing management and brand marketing expertise to elevate start-ups, large nonprofits, and the next generation of leaders. Consulting in Brand, Strategy, Cross-Function Collaboration Frameworks, and Career Management.

Nonprofits work with female and first-generation college students, implementing a combination of mentoring and soft skill development to help them start successful careers.

Responsible for $240M+, high profile, data-driven Entertainment and Tech clients. Built a large, dedicated team across Strategy, Planning, and Buying to launch the Amazon Prime Video streaming platform and Amazon Studios theatrical releases. Created a trusted client partnership beyond Media, connecting strategy with critical client stakeholders across Marketing, Brand, Partnerships, Social, and Creative. Engaged Media Partners to create innovative, measurable, and results-driven activations. Highest Client satisfaction scores while managing the highest Agency staff retention and satisfaction scores.

Lead strategic planning, product evaluation through execution at high profile global sales markets (L.A. Screenings, BANFF, MIPCOM, MIP, TIFF, etc.) during record number of products (Orange is the New Black, Mad Men, Nurse Jackie, Hunger Games franchise). Introduced new workflows and best practices to increase sales and marketing communication, improve client servicing while tightly managing expenses. Streamlined product communication across divisions internally and with sales teams internationally. Trusted senior marketing, press and event contact for US Networks and Production Companies; successfully creating bespoke launch materials by product for markets around the world.

Directed Marketing across Distribution, Networks and Production resulting in increased valuation of Sony product current and library product internationally. Hired, trained and led a large global team to support sales and successfully launch Sony B2C brands in critical international markets. Developed all B2B communication for Sony’s television, feature film product and acquired content outside the USA. Created global creative services to reduce marketing expense and streamline critical processes between US and International. Oversaw award winning Sony TV brand marketing and global best practices while effectively launching impactful campaigns locally.

Managed Creative Services, Marketing and PR for Sony Pictures Television International's three prolific international business lines; Distribution, Networks and Production. Created award winning branding campaigns for Sony Networks, developed breakthrough distribution sales materials while managing cost of sales. Led strategy on international trade shows and developed best practices with international broadcasters.

Developed and launched Sony’s portfolio of cable and digital channels internationally. Led the creation of new brands, rebranding of acquired channels and worked closely with local teams to improved both ratings and profitability of Sony owned channels internationally. Managed local marketing team creative strategy and local execution of global brand initiatives. introduced best practices across the 40+ channels globally.

Led marketing, promotion and PR aspects of the Warner Bros Studio Store and Warner Bros character license product expansion outside the USA. Key liaison between high profile retail franchisees throughout Asia, Europe and Latin America on all branding, advertising and promotions. Developed cross division support for breakthrough launch activities. Coached and developed international marketing and franchisee staff.

Australia

Bachelor'S Degree, Organizational Communication

Activities and Societies: Delta Gamma sorority, SAE Little Sister, Supervisor at ASU Disabled Student Resources Center, Private tutor

Education record

Activities and Societies: Delta Gamma sorority, Intramural sports, Private tutor