Dawn Keller Email and Phone Number
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Dawn Keller personal email
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Chief Marketing & Digital Officer for Consumer Retail Brands. Results and data-driven marketing and digital executive who leads strategy, innovation, branding, digital marketing and customer experience for B2C businesses. Develops strategic plans, key capabilities and new models to drive sustained profitable growth. Employs systems thinking to lead organizational transformation, cross-functional collaboration, and optimized operations and financials. Infectiously energetic, aligns vision, builds process and agility to improve performance. Deep experience identifying, implementing, and leveraging strategic technology investments to drive enterprise value. Industry expertise spans multi-unit restaurant and retail, food & beverage, consumer services, and D2C ecommerce. Experience in both US and global roles in large public companies as well as small to mid-sized PE backed firms.
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Chief Marketing OfficerCalifornia Pizza Kitchen Mar 2024 - PresentCosta Mesa, California, Us
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Chief Marketing OfficerLou Malnati'S Pizzeria Jul 2022 - Dec 2023Northbrook, Illinois, UsLed Marketing, Sales, and Customer Service for mid-size, 80-unit restaurant chain and its D2C e-commerce food business. Reporting to the CEO, accountable to the Board of Directors and Private Equity partners. Led a team up to 25. -
Global Head Of DigitalKrispy Kreme Oct 2021 - Jul 2022UsLed comprehensive marketing and digital transformation initiatives for a $1.5B global sweet treat omnichannel brand. Reported to Global Chief Growth Officer and Global Chief Marketing Officer and provided regular updates to the Executive Team, Board of Directors, and PE majority owner. Direct leadership of a team of 10. -
Us Vice President Digital & Off-Premise MarketingKrispy Kreme Mar 2020 - Oct 2021UsExpanded US role to oversee strategy, marketing, and customer experience for a $150M portfolio of growth and off-premise businesses in the retail segment including e-commerce and delivery, gifting, merchandise, and fundraising. Responsible for end-to-end marketing spanning brand management, campaign execution, pricing and promotional strategies, creative development, customer experience enhancement, and insights/analytics. Led a team of 10.
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Vice President, DigitalKrispy Kreme Aug 2017 - Feb 2020UsBuilt the US E-commerce capability (app and website ordering, last-mile delivery, loyalty and CRM, in-store digital) from the ground up, scaling to 300+ retail locations and delivering up to 20%+ of total revenue annually. Led a team of 10.
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Svp Marketing, Ecommerce, And DigitalCengage Learning 2014 - 2016Led consumer & digital marketing, consumer insights & analytics and D2C e-commerce channel for $1.5B educational publisher and technology company. Reported to the Chief Marketing Officer and led a team up to 40. -
Head Of Omni-Channel Retail Strategy And ExecutionCvs Health 2014 - 2014Woonsocket, Ri, UsLed strategy, consumer experience, and development of back-end capabilities to drive growth through alignment of e-commerce and stores. Recruited by new Chief Digital Officer to help build out 3-year growth and transformation strategy and roadmap for omni-channel transformation. -
Director, Omni-Channel ExperienceStaples 2012 - 2014Framingham, Ma, UsLed omni-channel transformation and innovation portfolio for $10B, 1200-unit retailer. Responsible for strategy and execution of consumer experiences and services that drive engagement and outcomes through integration of digital and brick and mortar touchpoints. Reported to Chief Digital Officer with dotted line to SVP Retail Stores. Drove cross-functional alignment and execution across ecommerce, store operations, marketing, IT, merchandising, human resources, and supply chain functions. Directly managed a team of up to 7. -
Senior Director, Product & Marketing InnovationCaribou Coffee 2009 - 2012Minneapolis, Mn, UsDrove pipeline of growth initiatives for ~400 location retail coffeehouse spanning digital, loyalty, food, and beverage offerings. Previously Director, Product Management [Food], responsible for strategy, new product development, commercialization, Go To Market, and P&L management. Reported to the Executive Team (Chief Marketing Officer, Chief Growth Officer). Led a team of up to 7. -
Director, Product Development: Geek Squad ServicesBest Buy Co., Inc. 2007 - 2009Richfield, Minnesota, UsLed new service strategy, offering development & customer experience design for Best Buy's Geek Squad Services division. -
Director, International Marketing & Customer StrategyBest Buy Co., Inc. 2005 - 2007Richfield, Minnesota, UsPromoted after 5 months from Sr. Manager Global Innovation Networks
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Director Of MarketingFox Television Stations, Inc. 2001 - 2003Los Angeles, Ca, Us -
Executive Development ProgramChris-Craft / United Television 1994 - 2001General Manager Training rotation through Marketing, Sales, News, Programming, and Production roles at Television stations in NYC, Minneapolis, Portland (OR), and Orlando.
Dawn Keller Skills
Dawn Keller Education Details
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Columbia Business SchoolMarketing -
Princeton UniversityPolitics
Frequently Asked Questions about Dawn Keller
What company does Dawn Keller work for?
Dawn Keller works for California Pizza Kitchen
What is Dawn Keller's role at the current company?
Dawn Keller's current role is Chief Marketing Officer, California Pizza Kitchen.
What is Dawn Keller's email address?
Dawn Keller's email address is dk****@****eme.com
What schools did Dawn Keller attend?
Dawn Keller attended Columbia Business School, Princeton University.
What skills is Dawn Keller known for?
Dawn Keller has skills like Leadership, Product Marketing, E Commerce, Brand Development, Retail, Sales, Forecasting, Business Development, Merchandising, Strategic Planning, Strategy, Customer Insight.
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