Dawn V. Email & Phone Number

Eden Prairie, Minnesota

Apple Valley, Mn

Managed the development and implementation of traditional and digital marketing assets, communications, and events to drive customer engagement and commercial sales by 12%. Managed 2 FTEs and annual budget. • Led content development, experience strategy and execution of 6 large commercial initiatives; includes salesforce.com and pardot campaigns, brochures, videos, events, and paid | non-paid media.• Managed messaging, asset creation and project management to execute 3 product innovation launches.• Cultivated battle-card playbooks while staying up-to-date with the aggressive, competitive landscape.• Managed 25 yearly customer-focused tradeshows and events with focus on pre- and post- initiatives.• Executed an Uponor convention while coordinating 100 employees, 1100 attendees, and specific budget parameters.

White Bear Lake, Mn

Directed the development and implementation of a marketing and sales strategic plan. Managed the department and annual budget.Selected Achievements:• Active within the executive leadership team; executed the Entrepreneurial Operating System (EOS).• Managed sales territories in 45+ countries to drive sales in systems and aftermarket support. Sales conducted through Sales Reps, value-added resellers, OEMs, and direct end-users within the pharmaceutical, medical, food, printing, robotics, and packaging industries.• Managed customer service with a cross-selling approach as it relates to technical support, parts, RMAs.• Managed an integrated marketing strategy as it relates to customer segmentation, communications, tradeshows, manuals, sales-aids, product launches, and digitally through videos, website, and blogs.• Implemented 15 internal processes and training programs to enhance customer satisfaction, sales and marketing team adoption, and overall internal communication.

Greater Minneapolis-St. Paul Area

Managed market research on top 10 healthcare companies and presented a recommendation for an entrepreneurial, medical technology software client.

Apple Valley, Mn

Directed the strategic development, implementation, and metrics of integrated marketing programs, assets, events, and qualified leads. Managed the channel marketing department; 5 FTEs, $1.4M annual budget. Selected Achievements:• Developed strategic sales tools to assist Salespeople and Reps to drive $300M sales amongst distributor, contractor, and engineer channels.• Managed the national distributor channel that include 400 companies with numerous branches, 100 contracts, 28 trading zones, and various promotions and counter-merchandising programs.• Led the national contractor channel to include over 200 programs and promotions. • Managed customer and market data in CRM | salesforce.com; also streamlined reporting.• Implemented new product launches to ensure key customer and sales team adoption.• Led department reorganization and processes; hired inside sales roles to drive closed-win lead results.• Managed a cross-functional team focused on top-line growth, called “Wildly Important Goals” – a strategic initiative related to alignment, implementation and results.

Apple Valley, Mn

Managed marketing and sales assets and communication for 100+ new product launches.Selected Achievements:• Produced marketing assets and communicated with internal Salespeople, Reps, and Channel partners.• Created and managed a North American Loyalty Program for 2500+ Contractors.• Led Customer Data Management software team, of 5, to update customer data reports.• Selected out of 600 employees to represent North America at 2008 Int’l Early Talent Bootcamp – Helsinki, Finland.

Saint Paul, Mn

- Managed civic, young professionals’ non-profit organization with 80-members, 18-board members that conducted 50 local community service projects.- Created and executed a 5-year Strategic Plan; led 2012-2014.

Managed industry data, calculated addressable market share by customer type, and presented to management.Selected Achievements:• Collaborated with 20 internal experts to gain customer intelligence and competitor behaviors.• Designed key analyses reports used to develop and implement the company’s aftermarket strategy.

Developed marketing tools to enhance aftermarket brand awareness and sales supportSelected Achievements:• Developed 3 account strategy templates, 3 system portfolios, and web content to support regional initiatives and opportunities with Commercial, Business | Regional, and Military operators.• Presented competitive analysis to identify the top 25 competitor’s trends; information utilized to develop counter-strategies for growth opportunities and new market entries.

Sourced, procured, and sold aviation components based on market or critical airline demand.Selected Achievements: • Secured 500+ quotations and orders by establishing customer rapport and value-selling methods• Drove $37M in sales by managing customer requirements with internal Sales, Purchasing, and Product.

Mba, Business Administration

B.A., Marketing

Activities and Societies: American Marketing Association