Dawn V. Carr Email & Phone Number

Texas, United States

● Lead a qualitative market research firm dedicated to multicultural insight immersion and delivering premiere consulting services.● Advise clients within the consumer products, tech, healthcare, beauty and financial services industries, providing understanding and insights relative to Black/African-American customers. ● Utilize traditional qualitative research methods, including focus groups, IDIs and interviews.● Provide thought leadership on multicultural research and the Black consumer experience as a consultant and Diversity & Inclusion Board Member for Ipsos, Understanding UnLtd.● Customize research and engage with Marketing, Sales, Product, DEI and Senior Executives, to define unique research projects impacting business, profits/revenue and company culture.● Leverage marketing/market research expertise to conduct ideation sessions, opportunity/landscape assessments and strategic design consultations.

Alexandria, Va

Concurrently work in Senior Brand Strategist and Qualitative Research Consultant roles.• Direct qualitative research programs related to the global Black experience, building the foundation for a comprehensive understanding of shared experiences and client implications.• Leverage proven methodologies including design thinking, behavioral science, ideation sessions, facilitated discovery meetings, ethnographies, deep immersion and global consumer research.• Conceptualize, build and and implement qualitative research and corporate strategy programs.• Deliver strategic consulting relative to consumer product group (CPG) marketing and market insight teams, with a primary focus on innovation, brand positioning and sustainability.• Advise marketing teams on strategic/tactical best practices based on insights, enabling successful launch of new products and effective marketing of existing products.

Ghana

• Managed development of the organizational strategy to increase private sector provision of contraceptive methods, building a long term, sustainable, baseline for efficient operations.• Served as Board Representative for government policy actions, as needed.• Oversaw a dispersed, multi-organizational team on campaign strategy and equity development of brands, by facilitating innovation workshops and developing equity statements.• Conceptualized a 5-year vision for DKT Ghana, with the objective of increasing case rate.

Cincinnati, Ohio Area

• Held responsibility for the global innovation strategy for the Iams brand, with a primary focus on brand and category development throughout North America, Western Europe and Japan.• Directed four cross functional teams and five direct reports in six countries.• Recognized by AdWeek for breakthrough advertising in the pet category by developing the largest Iams initiative, establishing long term global positioning for the brand.• Developed first global campaign with adaptations in: US, Australi, Canada, Japan and UK.

• Maintained P&L accountability, with responsibility for delivering against sales/volume objectives for the Always product line, overseeing new product development and market launch.• Managed a team providing direction on research products, R&D engagement, packaging, and cross functional collaboration necessary for new product creation and product portfolio growth.• Drove an R&D and Market Research team to review the category, competitive, consumer, and usage data and ultimately proposed a plan to increase volume.

• Recruited back to the organization by executive leadership to launch a global brand into a new category for P&G, spearheading the development of the brand’s equity and business model.

Plano, Tx

• Directed consumer innovation initiatives to develop/launch profitable new consumer products.

Dallas/Fort Worth Area

Master Of Business Administration (Mba), Marketing

Ba, Economics

Activities and Societies: Delta Sigma Theta

Bachelor'S Degree, Economics

Activities and Societies: Delta Sigma Theta Sorority, Inc.