Dawn Wightman Hill Email & Phone Number

Union City, Ga

-Creating memorable customer experiences for our dealers and end users-Supporting sales through trade shows and collateral-Managing media to include content creation and advertising

Atlanta, Georgia, United States

- Manage digital customer nurture campaigns both domestically and internationally.- Developed and implemented the on-demand strategy for the be unstoppable webinar series. This webinar series shares case studies and best practices for small and medium businesses to support their success and growth.

Atlanta, Ga

Manage outreach and operations as Free Bikes 4 Kidz repairs and distributes a record number of bikes to kids in need.- Campaign messaging planning, wrote grants, recruited volunteers, and solicited donations.- Cultivate strong relationships with donors, vendors, volunteers and recipient organizations.

● Acquire and manage multiple million-dollar advertising accounts with domestic and international ad campaigns in digital and traditional media.● Collaborate with clients (marketing decision makers) and their creative teams (both internal and external) to set and manage expectations as we develop advertising plans that exceed client goals & KPIs.● Advise clients on the latest in targeting technology and creative trends in the industry and amongst their global competitors.● Devise creative integrated media strategies to maximize budget effectiveness and capture the attention of target customer.● Nurture multi-year relationships with clients based on proven trust and performance.● Develop strategic media plans to accomplish client goals utilizing digital, print, outdoor, TV, radio.● Lead weekly calls with clients where business is reviewed in a collaborative and educational environment leading to optimization and high achieving results. ● Analyze and presented research for the benefit of clients using Kantar, Media Radar, Nielsen, MRI & others.● Leverage relationships to negotiate programs with media vendors that greatly increase company margin and revenue.● Compile reporting of KPIs for digital campaigns, collaborating with vendors and making optimizations.● Employ non-endemic publications to reach target market more efficiently and to expand the client’s target market.

Acquired and managed client accounts advertising in a variety of media.Developed strategic media plans to accomplish specific client goals utilizing print, outdoor, product placement, TV, radio.Administrated and processed orders totaling $4 million annually.

Media Planning and Buying for Direct ResponseEnlisted by EVP to assist in translation and interpretation services for the company's international subsidiaries.Launched new brands and productsGenerated content MarketingParticipated in SEO initiativeWrote press releasesOrganized trade show participation

Prepared Marketing plan for LogoIncluded and its subsidiary.Media Planning and buying Improved relationship with industry trade associations (local and national) to leverage their marketing opportunities.Helped to implement company's expansion to Europe by planning trade show in Paris, France.Evaluated current spending and prepared budget/forecast to reflect the Marketing plan for 2008/2009

Alpharetta, Ga

Wrote direct mail, e-mail and other marketing material (pitch book, marketing slick) used to originate new business.Attended direct marketing and other industry specific conferences, resulting in the presentation of new direct marketing ideas to the loan originations department.Targeted CFOs in order to develop brand awareness for Cratos to qualified target and specific industry leads.

Prepared an analysis of the US market for Aesthetic Medical Devices and Business plan for a French Company (October 2006) for use by the US sales force and CEO to develop a service-after-the-sale program.Volunteered to edit 8-page quarterly e-newsletter covering member activities and Council events, which served as the principal marketing piece for the Business Council.Marketed and promoted the organization by soliciting new members.

Spearheaded investor relations programs for two public companies, defining their "financial brand" and developing a cohesive library of financial marketing materials (Web site, fact sheets, investor presentations).Initiated a targeting program (direct marketing by mail, e-mail and telephone), raising Companies' profiles and resulting in sell-side coverage and new investors.Marketed the Company by giving PowerPoint presentations in front of groups of up to 50 prospective investors at multiple investment conferences.Managed the annual report vendor while producing two annual reports simultaneously under increasingly shortening deadlines; authored all marketing content (front portion) of annual reports.Wrote annual plan budget for Investor Relations activities by obtaining quotes from multiple vendors and kept the department under the budget for both companies each year.Conducted market research and authored marine industry data that was included in the Company's form 10-K.Acted as Editor-In-Chief of the RPC newsletter.Organized investor roadshows to our manufacturing facilities, Boston, and New York City.

Atlanta, Ga

Wrote Investor Presentations & complementary materials Organized investor conferencesContributed to website content

Atlanta, Ga

Handled investor inquiriesWrote press releases and investor communication collateral

Atlanta, Ga

Solicited participation in and organized trade missions to France

Mba, International Luxury Brand Management

Graduated 2nd in the class Final Project: New Product Development for L'Oréal Retail Internship for Céline in Le Printemps and Les.

Masters, International Business

Four Seasons Hotel George V, Paris - Internship (four months)

Bachelor, Business Administration; Marketing; French Cultural Studies

22 months of study abroad in France including Lille III, ESC Rouen, and Emory's summer program in Paris.