Dawn Mason Email & Phone Number

England, United Kingdom

Birmingham, United Kingdom

Key Responsibilities:• Operating at a senior corporate management level - regular contact with the chief executive, strategic directors and elected members, regular attendance at executive management team forums • Leading a central team of 30 communications professionals (multi-functional disciplines include press & PR, marketing, internal and external communications, social media, design, print, reprographics and photography) and a virtual team of specialist suppliers including a… Show more Key Responsibilities:• Operating at a senior corporate management level - regular contact with the chief executive, strategic directors and elected members, regular attendance at executive management team forums • Leading a central team of 30 communications professionals (multi-functional disciplines include press & PR, marketing, internal and external communications, social media, design, print, reprographics and photography) and a virtual team of specialist suppliers including a London-based PR lobbying agency. • Responsible for marketing and salaries budgets of c£1.5m; introduced the centralisation of marketing budgets and establishment of a corporate marketing framework to align spend with corporate priorities.• Delivered a programme of marketing campaigns, achieving significant measurable outcomes. • Increased followers on the council’s social media accounts by 41%• Development and implementation of service redesign, including leading consultation with staff and trades unions• Procurement and mobilisation of multi-million pound contract with print supplier resulting in significantly increased customer satisfaction and substantial cost savings• Procured and implemented cloud-based software to provide an automated workflow system for marketing, design, print and photographic services• Overseeing a number of high profile projects including those attracting substantial media interest. Show less

Key Responsibilities:• Management of planned campaigns, internal and external communications for the council. • Built a central team of 32 staff who had formerly worked in 5 council directorates. • Led and motivated staff to enter and win two national awards.

Key Responsibilities:• Dual role heading up communications for Environment & Culture directorate and commercial operations in the Museum & Art Gallery (gift shop, image library, Edwardian tea rooms catering contract). • Managed 19 staff from different professional disciplines, based in different locations, with responsibility for managing salary, supplies, goods and services budgets and with income generation targets for the shop, picture library and tea rooms. • Promoting… Show more Key Responsibilities:• Dual role heading up communications for Environment & Culture directorate and commercial operations in the Museum & Art Gallery (gift shop, image library, Edwardian tea rooms catering contract). • Managed 19 staff from different professional disciplines, based in different locations, with responsibility for managing salary, supplies, goods and services budgets and with income generation targets for the shop, picture library and tea rooms. • Promoting block-buster exhibitions at the Museum & Art Gallery including the Staffordshire Hoard.• Responsible for chairing the multi-agency sub-group responsible for media communication and community engagement for the Papal visit to Birmingham. Show less

Environment & Culture/Local Services Directorates

Key Responsibilities:• Management of small team responsible for multi-media communications campaigns promoting cultural, leisure and local services. • Included major events such as Fireworks Fantasia, New Year’s Eve, Frankfurt Market and world class exhibitions at Birmingham Museum & Art Gallery. • Campaigns were evaluated and reports on outputs and outcomes produced (e.g. opportunities to see and hear, equivalent advertising value, web metrics, cost per head, and numbers of people… Show more Key Responsibilities:• Management of small team responsible for multi-media communications campaigns promoting cultural, leisure and local services. • Included major events such as Fireworks Fantasia, New Year’s Eve, Frankfurt Market and world class exhibitions at Birmingham Museum & Art Gallery. • Campaigns were evaluated and reports on outputs and outcomes produced (e.g. opportunities to see and hear, equivalent advertising value, web metrics, cost per head, and numbers of people attending, how they heard about the event, number of tickets sold, economic impact, changed perceptions & behaviours). Show less

1998 – 2003 Principal Marketing & PR Officer 1994 – 1998 Marketing & PR Officer 1987 – 1994 Promotions Officer 1984 – 1987 Graphic Design roles

Ba (Hons) Graphic Information Design

Marketing In Action P677