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* Initiated structural reforms, to ensure smooth execution of Media operations.* Developed digital media teams in both Lahore and Karachi stations. Both stations are now equipped with digital Planners, Creative managers, Designers and social media/content strategists.* Set up creative & digital media teams with organized approach to work, educating and delivering Creative + Digital pitches to new clients. * Strengthened the current traditional media accounts, convincing clients to initiate digital advertising by developing holistic 360 degrees performance strategies for the clients. * Initiated ideas for working on producing branded Content, to be promoted on Social Media + YouTube via PR initiatives. * Generated more revenue with new business and operational merit, integrated the teams & services in the overall media performance.* Continue to train multifunctional teams on media, digital & creative principles/guidelines.* Ensure business development/performance throughout the year, ensure adequate operations of all departments Offline Media, Digital, Research, Creative, Client Service and Finance.

• Supervise all ATL advertising of TV, Print, Radio, CCTVs, Cinema & Digital for Warid telecom. • Efficient and effective utilization of budget for all campaigns on ATL• Efficiently manage the media agency, digital agency, Monitoring Agency & TAM Agency for all media related tasks• Ensure delivery of monthly & quarterly reports on telecom industry analysis, media efficiency, new media opportunities, viewership analysis, competition in-depth monitoring/analysis, pre and post analysis of campaigns, media habits and media Intel.• Monitoring and reconciliation of media for billing processes• Develop strategic relations with media agency and media vendors in order to optimize our media budgets and achieve superior & seamless execution of our marketing campaigns.• Presenting complete post analysis of each marketing campaign, highlighting the media efficiencies with SOS vs. SOVs along with other media measurement parameters• Managing research programs with AC Nielson by monitoring and analyzing BHT (Brand Health Tracking) reports of all Warid brands (Post Paid, Prepaid, Corporate) in coordination with AC Nielson.• Detailed media analysis of viewership & readership trends, category competition analysis & media vehicles analysis with third party audit media vendors namely Media Logic (Kantar Media) & Media Monitors.• Monthly management of marketing calendars and accordingly plan & achieve maximum impact with ATL campaigns.• Initiated media buying house pitches (traditional + digital media) in order to compare the services, team and better media buying capabilities to acquire the most effective and efficient media services for Warid.• Media education of cross department (Procurement, Finance, Legal & Trade) employees in order to smoothen the understanding of media and be innovative in media dealings by going a step further in promoting Warid traditionally as well as unconventionally.

•Along with the team, won the media pitch of PMCL - Mobilink which was competed amongst 7 buying houses & advertising agencies, final 4 along with Orient Media Carat included Orient McCann, Starcom (Media Com) and Ad-Comm.(Zenith Opti Media)•As a planning head, have managed planning and strategy of ATL (TV, print, radio, cinema, CCTV and digital) for PMCL (Pakistan Mobile Communications Ltd) - Mobilink account which is one of the biggest telecom account of Pakistan. •Being affiliated with Carat World Wide, we acquired Nokia in our region, all digital media planning/buying and strategy was being headed by me supported by a team.•Have actively participated in digital media trainings initiated by Carat held in Dubai and Beirut. All international standards and work flow tools were being practiced in our region. In fact Pakistan was the only country other than Egypt and MENA region that took care of all of Nokia’s digital media planning/buying and execution and at the same time meeting all standards and work flow operations including the reporting and post analysis of the digital campaigns.

As Manager Media Planning – Orient Advertising Pvt Ltd.I managed planning and buying of electronic (TV, radio, cinema, transit and digital) media of - Mobilink account which is the one of the biggest telecom local account of Pakistan.• Under my leadership, our team became the first ones in Pakistan to initiate digital advertising on social community websites. In addition to this we placed Google ad-words through PPC advertising along with Google website targeting. • Have recruited and trained fresh graduates as media planners who worked alongside on media accounts like Mobilink, Nokia, Continental Biscuits, Shan Foods etc.• Developed media plans & media strategy for Intel and presented them on a conference call to three countries of McCann worldwide representatives, namely, Hong Kong, India and Pakistan. As a result, we managed 100% media planning, buying of all mediums for Intel and provided all post campaign analysis on Intel & UM formats.