Dawson Zhang Email and Phone Number

• Managed cross-functional teams to successfully deliver projects under changing circumstances and proactively implement innovative solutions to drive continuous improvement while fostering long-term strong client relationships.• Led comprehensive research and analysis, identifying key pain points, effectively coordinating resources and stakeholders to solve complex problems and maximize clients’ ROI.• Independently identified and established new business development channels to build up the firm’s market awareness and identify key industry needs through proactive outreach, thought leadership initiatives, and innovative marketing strategies to drive client acquisition and retention.• Proactively involved in attending and organizing industry summits, conferences, and workshops to professionally represent the company, network with key stakeholders, build brand awareness and expand business opportunities.• Effectively managed pipelines to nurture client relationships, from lead generation to deal closure; articulated value proposition of product solutions and services effectively; crafted persuasive sales pitches tailored to target client needs and preferences, generating sales opportunities and driving revenue growth.• Generated 7 new businesses across financial investments, real-estate, international trade, aerospace technology, manufacturing, and public service sectors. Contributed an approx. 35% of the firm’s annual revenue growth.

• Responsible for research, execution, day-to-day project management, and delivery of management consulting projects. Independently designed and conducted qualitative and quantitative research, including internal and external data collection and analysis, individual interviews, and focus-groups. Conducted targeted analysis of company’s current-state, market and competitive landscape, formulated strategies for corporate strategic positioning, organizational structure, compensation incentives, and company culture. Delivered on final strategic suggestions and detailed implementation plans.• Collaborated with Partners and Marketing team to promote firm’s market awareness, identify prospect clients, and eventually lead to new businesses. Conducted preliminary in-depth analysis, and formulated project proposals for pitch presentations, leading to three new projects signing.

• Led the development of sales strategies and digital solutions based on market analysis and existing product feedback. Independently proposed the establishment of a "franchising model" which successfully expanded to 12 emerging educational institutions in the Jiangsu-Zhejiang region. Planned and hosted multiple large-scale marketing events with over a hundred attendees, and tailored targeted workshops to drive sales growth.• Conducted market research to analyze industry landscape, market share, and the impact of industry policy changes and potential opportunities, providing strategic development recommendations for management and cross-function teams.• Collaborated with Product and R&D teams to develop and optimize the K-12 English teaching app "Magic Bean E-Learning," facilitating smooth product launches and continuous iterations.• Responsible for training and quality optimization for approximately 150 cross-cultural teachers with diverse backgrounds, achieved a teacher satisfaction rate of 98%.

• Responsible for gathering industry information and policies, to update academic paper criteria and standards of universities in North America. Organized regular knowledge sharing workshops for teachers, including teaching methodologies and problem-solving skills, resulting in a department teaching satisfaction rate of 97%.• Developed and lectured English Language Arts courses, offering tutorials specifically tailored on academic paper writing, resulting in a total top- ranked university admission rate of 78% and an average score of 81 points.