Jennifer (Dawson) Smith Email & Phone Number

Ventura, CA, US

New York, NY, US

• Develop and deepen Fortune 500 brand relationships. Leverage Ampersand’s TV data portfolio to drive incremental and new media revenue.
• Consult on test and learn agendas for larger partnerships designed to optimize all TV.
• Protect and expand Ampersand's long-term value proposition by aligning AMP assets within select Clients' 1P data, measurement, and platform environments in exchange for new/incremental spend.
• Strengthen Ampersand's buy-side partnerships by deepening Agency integration/adoption of AND platform and managed Solutions portfolio.
• Uncover client and agency pain points and collaborate to design data-driven solutions to meet media and marketing objectives

New York, NY, US

• Responsible for revenue across automotive vertical in national and local linear TV
• Ensure Ampersand’s data and data story telling are expressed to prospects and current clients
• Engage and sell automotive clients, agency leaders and business partners on Ampersand’s unique offering
• Strategize to develop key differentiators across addressable TV, streaming and local linear within the auto vertical
• Collaborate with product, data, measurement teams to meet current and near-term auto marketing needs/problems

San Jose, CA, US

Delivering sales growth while transforming documents electronically

San Jose, CA, US

• Manage and lead team of 9 Client Services and 4 Sales representatives helping surpass revenue goals, coaching on strategy and empowering decision making to promote growth
• Lead local AdCloud integration within larger Adobe organization
• Educate and promote Adobe AdCloud internally and externally
• Develop agency and brand strategy for expansion of Adobe Ad Cloud

Emeryville, CA, US

• Responsible for advancing the growth and adoption of TubeMogul within the automotive category and the Detroit/Ohio market.
• Assist customers with their data driven, multi-channel programmatic initiatives
• Experience true scale of the business by continuing 100+% YOY Growth
• Built world class team to continue to service and assist clients with their video, mobile, social and display needs within the programmatic space
• Analyze, report and interpret trends internally with management and externally with clients
• Act as a liaison with engineering, marketing and corporate HQ to ensure our clients and team had a voice

Emeryville, CA, US

• Experienced true scale of the business by continuing 100% YOY Growth
• Built world class team to continue to service and assist clients with their video, mobile, social and display needs within the programmatic space

Emeryville, CA, US

• Hired a small sales team and client services lead
• Grew YOY by 41%
• Continued to strengthen and vocalize market position with video built for branding
• Consulted with clients to grow their online video presence

Emeryville, CA, US

• Successfully opened TubeMogul's first office in Detroit
• Grew sales from $0 to $3M in one year
• Worked independently to manage book of business, break new accounts and reserve continuous spend
• Signed first client master services agreement to use TubeMogul exclusively for online video

King Of Prussia, PA, US

• Manage large book of business including Ford
• Enhanced Ford business with an expertise in local offer management and continuously grow revenue year over year
• Lead Account Team in sales pitch, creative design, development, execution and client management of various multimillion dollar programs
• Create critical exposure for employer by gaining trust and developing relationships with National Managers, Vice Presidents and C-level executives

King Of Prussia, PA, US

• Accountable for sales on various Ford initiatives, including campaign planning and creative development for ease of use in field
• Develop and cultivate leads for sales pipeline
• Provide ongoing internal and external reporting and analysis

Burbank, California, US

• Responsible for account service, including strategic planning, creative development, production, budget planning and billing
• Handle new business development, including taking the lead on sales presentations and new project proposals with existing Clients and outside opportunities
• Interact with client, creative and production teams to develop and launch marketing and public relations events
• Manage all aspects of the client relationship on a day-to-day basis by proactively assessing project needs with the goal of complete client satisfaction

New York, NY, US

• Collaborate with Acct. Exec and Acct. Supervisor in preparation of recommendations, marketing strategies and actions for the client
• Facilitate communication with appropriate agency and client personnel to ensure the assigned work is handled in a positive, timely, and efficient manner
• Initiate all jobs and coordinate all creative and production logistics
• Act as key information liaison between members of the product group and field team