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Luke Dawson is listed as Global CCO & CMO | Chartered Marketer (FCIM) at BlueScope Buildings North America, Inc., based in United States. AeroLeads shows phone signal with area code 919, 616 and a matched LinkedIn profile for Luke Dawson.
Luke Dawson previously worked as Vice President, Commercial (Business Unit CCO) at Bluescope Buildings North America, Inc. and Vice President, Strategic Marketing (Business Unit CMO) at Bluescope Buildings North America, Inc.. Luke Dawson holds Certificate, Executive Program: Customer-Focused Innovation (With D.School) from Stanford University Graduate School Of Business.
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Strategic executive leader and general manager with global experience in capital goods, industrial goods, software, and technology markets. Proven track record in driving profitable growth through brand and business strategies, with a strong focus on customer insight, sales and marketing integration, demand generation, and business transformation. Extensive international experience across 50+ countries, having lived and studied in the UK, Netherlands, Italy, USA, France, and Singapore.
Listed skills include Marketing Strategy, Strategy, Business Development, Marketing, and 28 others.
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Kansas City, Missouri, Us
Executive Leadership Team role, leading commercial strategy and execution (sales, marketing and channel development) across BlueScope Buildings portfolio of brands: Butler Manufacturing and Varco Pruden Buildings. BlueScope (ASX: BSL) is a global leader in innovative steel materials, products, systems and technologies, headquartered in Australia.
Kansas City, Missouri, Us
Executive Leadership Team role, leading strategic marketing (Data insights, innovation, brand strategy, segment strategy and digital transformation).
Calgary, Alberta, Ca
Publicly listed (NASDAQ & Toronto Stock Exchange), growth stage construction and technology company, I led strategic marketing and brand strategy, serving a great group of people and reporting into the CEO and quarterly to the Board.Building my team from the ground up, my scope included product and segment marketing, digital marketing and demand generation, brand strategy and management, communications, and development of a creative studio. My main priority was on go-to-market transformation, proposing and leading the first formal rebranding and repositioning of the company and its portfolio since its inception in 2004 - which successfully launched to the market on June 30th 2022. This included widespread changes to the company at a strategic level, changes to its offer, proposition and selling platform, and a total reimagining of its digital experience and technology stack. Upon completion, I strategically left the organization, being headhunted into a larger executive opportunity with BlueScope. DIRTT is a global leader in industrialized construction. Its system of physical products and digital tools empowers organizations, together with construction and design leaders, to build high-performing, adaptable, interior environments. Operating in the workplace, healthcare, education and public sector markets, DIRTT’s system provides total design freedom, and greater certainty in cost, schedule and outcomes.
Zeeland, Mi, Us
Responsible for global marketing strategy and operations for the work business (B2B / Contract) spanning offer development, customer strategy and commercialization for all products, services, new business ventures and strategic programs. This entailed managing a large team and over 100+ major initiatives annually, across seven work areas.Reporting to the Global Chief Marketing Officer, the role included building the company’s first strategic, performance focused and revenue generating B2B marketing capability, and creating all associated business systems needed to support it. This was achieved through driving customer segmentation models into our core business, developing integrated strategies that unify our teams around high potential customer opportunities, wedding sales and marketing as one, and shifting our emphasis onto digital / social transformation and demand generation. Highlights included launching the company's first integrated technology offer with tech brands inc. Microsoft; leading offer development and commercialization for the business's first SaaS platform (Live Platform); designing and publishing a seminal report on global workplace strategy titled ‘How to Catalyze Your Workplace for Growth’, and supporting multiple, global, cross-channel and segment focused launches including new markets such as Gaming / eSports.Work is Herman Miller’s largest vertical market, accounting for most of its $2.56 billion in global revenues.
Zeeland, Mi, Us
Reporting to the Senior Vice President, Global Marketing, this new strategic leadership role was responsible for taking commercial advantage of operational differences, similarities and opportunities to drive defined global objectives in line with the corporate SHIFT strategy, working across all business units, vertical markets and sales regions (North America, EMEA, APAC & LAC). My responsibilities included:- Developing centralized marketing strategies and encouraging local market adoption - Understanding operational and cultural differences and bridging gaps created- Exploiting HQ knowledge through worldwide learning and adaptation- Transferring knowledge and best practice- Driving integration, interdependence and consistency across all markets- Building the company’s global marketing bench strength and capability- Leading Strategic Marketing Planning and Marketing Excellence - Leading core strategic programs- Leading formulation and management of Global Marketing GroupI also advised on a strategic restructure of our brand and marketing functions, resulting in my move to the US in 2015 to take on a new assignment.
Zeeland, Mi, Us
Led marketing, communications, bids and proposals and retail sales within the UK and EMEA. Responsible for setting, programming, driving and delivering business and brand strategies. Reporting to the Vice President of Sales EMEA, this position sat on the European Commercial Leadership Team.
Zeeland, Mi, Us
General management position reporting into the Vice President of EMEA, and subsequently the International President, leading all marketing and communications for the EMEA business. This position was also responsible for building a new strategic bids and proposals capability for the International group, and setting up the company's first marketing and creative offshore teams in Bangalore, India.
Zeeland, Mi, Us
Led marketing and communications for UK, EMEA, APAC and LAC regions, with a focus on product and portfolio management, vertical markets of Healthcare, Education and Public Sector, and new market entry strategies for the BRICS regions.
Zeeland, Mi, Us
Direct assistant to the International Marketing Manager, implementing Herman Miller’s International marketing strategy across the UK, EMEA & APAC regions.
Hounslow, England, Gb
Travel and tour management for celebrities, VIP’s, artists and labels, including EMI, Sony, Warner, Parlophone and BMG.
Toronto, On, Ca
Worked at KPMG Consulting during their strategic alliance with Cisco Systems supporting project teams expanding internet services focused on the telecommunications and enterprise markets.
Quick answers generated from the profile data available on this page.
Luke Dawson works for BlueScope Buildings North America, Inc..
Luke Dawson is listed as Global CCO & CMO | Chartered Marketer (FCIM) at BlueScope Buildings North America, Inc..
AeroLeads has found 2 phone signal(s) with area code 919, 616 for Luke Dawson at BlueScope Buildings North America, Inc..
Luke Dawson is based in United States while working with BlueScope Buildings North America, Inc..
Luke Dawson has worked for Bluescope Buildings North America, Inc., Dirtt, Herman Miller, Diamondair International, and Kpmg.
You can use AeroLeads to view verified contact signals for Luke Dawson at BlueScope Buildings North America, Inc., including work email, phone, and LinkedIn data when available.
Luke Dawson holds Certificate, Executive Program: Customer-Focused Innovation (With D.School) from Stanford University Graduate School Of Business.
Luke Dawson is listed with skills including Marketing Strategy, Strategy, Business Development, Marketing, Leadership, Management, Cross Functional Team Leadership, and Strategic Planning.
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