Mark Dawson Email & Phone Number

Millers Point, Nsw, Au

SiteMinder (ASX:SDR) is the world’s leading open hotel commerce platform, empowering hotels and accommodation providers to sell, market, manage and grow their business. SiteMinder’s innovative online platform offers hotels and accommodation providers a comprehensive range of products and solutions to manage and streamline the distribution of their rooms across a wide selection of direct and indirect channels, take bookings from guests and communicate with guests. Over 100 million reservations per year are generated on SiteMinder’s platform, worth over US$35 billion in revenue for hotels each year.In this role I am responsible for SiteMinder's digital lead generation activity globally.

Surry Hills, New South Wales, Au

SafetyCulture is the market leader in empowering businesses to better protect their employee health & safety by creating safer working environments through the use of smart technology. In this role I was responsible for the growth & expansion of the iAuditor free teams user base base globally, with a key focus on the US, UK/EMEA & AU through increased organic traffic/visibility & optimisation of our paid media activity across SEO/SEM/iOS/Android.

Mascot, Nsw, Au

Core focus was on the alignment of our SEM & SEO technology, reporting & optimisation efforts across the Airline & Loyalty businesses - Hotels, Wine, Insurance, Shopping, Flights & Holidays, identifying areas for potential collaboration & improvement to benefit the entire business.

Mascot, Nsw, Au

Responsible for the implementation, management & usage of GA360 across the wider Qantas Loyalty business, ensuring best practice integration with other Google products (DV360, GTM etc). Also responsible for SEM across Qantas/Qantas Loyalty as well as SEO across Loyalty businesses (Hotels, Insurance, Retail).

Mascot, Nsw, Au

Responsible for ATL & digital marketing activity across the Qantas Ventures suite of products, including Qantas Premier credit cards (Everyday, Platinum & Titanium), Qantas Travel Money, as well as Qantas Insurance (Car, Health, Life & Travel insurance) & other initiatives. Qantas Ventures is a fast growing business unit within the wider Qantas Group, focused on bringing new products to market that combine the best of the Qantas Frequent Flyer program with products that customers use every day.

Munich, De

Responsible for online media strategy, buying/execution & optimisation across the Allianz product portfolio. Particular emphasis on building & developing Allianz’s in-house digital marketing & strategy capability as well as developing ad/martech capability & roadmap.Other key areas of focus include website optimisation/CRO, audience segmentation & DMP integration.

Sydney, New South Wales, Au

Responsible for driving lead acquisition & growth across digital channels for our portfolio of brands (Real Insurance, Choosi, RSPCA Pet Insurance, Australian Seniors Insurance Agency) as well as defining the digital marketing strategy across the business. Includes:* Paid media optimisation - SEM, display, social advertising & attribution modelling * SEO & digital content* Digital analytics* On-site conversion optimisation & A/B testing* Continual focus on improving customer experience across our digital assets* Technology alignment & integration across marketing & the wider business* Aligning digital marketing activity with offline campaigns & channel planning

Johannesburg, Gauteng, Za

* Responsible for paid digital marketing activity across all HFS brands* Delivered significant uplift in lead volume & cost per lead efficiency within first 90 days across all brands & products* Alignment of digital marketing technology stack with needs of the wider business

San Jose, Ca, Us

Responsible for leading a team of 24 to deliver exceptional client service & performance for 30+ advertisers across SEM, display & social spend. Other performance metrics & responsibilities include:* Delivering annual organic growth in spend under management of 18%+ * Achieving annual revenue of $11m+* Developing partner agency relationships & capability in the use of AdLens (formerly Efficient Frontier)* Assisting in the cross-selling of products in the wider Adobe Marketing Cloud (Analytics, Social, Target etc)* Working on the integration of AdLens into wider Adobe Marketing Cloud (Analytics, Audience Manager etc)

Helped to lead the team through a stage of rapid growth & development, as Downstream Marketing grew to become Australia's largest & leading Digital Performance agency. Specialised in SEM, display activity via ad-exchanges, & social advertising for 25+ clients across financial services, travel, retail verticals.Downstream Marketing was acquired by Efficient Frontier in October 2011, which was subsequently acquired by Adobe in January 2012.

B. Economics/Arts, Economics, English Literature (1St Class Hons.)

Education record