Steven Dawson Email & Phone Number

Mebane, North Carolina, United States

Cary, North Carolina, United States

Camarillo, California

Selected by the Owner to become the General Manager of Big Dog SportswearTook on the relaunch of Big Dogs retail stores with direct responsibility for all field operations including new store design and opening of 9 stores in 2 years, staffing, training and development, store visuals, loss prevention, marketing and promotions. Directed and executed corporate functions including P&L oversight, product planning and marketing strategies including social media advertising. Conducted strategy meetings with executives, driving plans for email marketing campaigns assurring online revenue growth, along with product presentations and revenue opportunities.Supervised product development, developing more than 100 new Big Dogs graphic t-shirts every year, driving highest margin category and assured repeat purchases of most iconic product.

Santa Barbara, California Area

Promoted to Director Retail Marketing, Big Dogs and The Walking Company (Big Dog Sportswear acquired The Walking Company) Managed national print advertising programs, in-store marketing asset planning and purchasing and cost-effective execution of company’s Lease Required Advertising programs.Managed the retail marketing team in program development, training and implementation designed to drive revenues and profits such as Professional Partner Program, Hospital Partner Program and others. Took an active role in supporting acquisition and growth of The Walking Company to more than 180 retail stores by developing, implementing and training new approaches to field marketing.

Sr. Marketing Manager

Promoted to Sr. Retail Marketing Manager, Big Dog SportswearSanta Barbara, CAOversaw brand marketing at the corporate level, managing the retail marketing team in supplying highly effective traditional advertising, product placement and non-traditional marketing efforts all with excellent ROI.Developed, trained and managed retail marketing projects for Big Dogs brand supporting brand growth to more than 210 retail locations.Responsible for planning and execution of significant brand marketing events such as The Big Dog Parade and Canine Festival, achieving world-wide media exposure of this annual event.

Mid-Atlantic

Promoted to District Manager, Mid-Atlantic, Big Dog Sportswear Maryland, Delaware, Virginia and West VirginiaSupported aggressive growth of the brand with inventive, cost-effective local marketing programs throughout the district, providing strong ROI’s. Recognized nationally for these contributions. Expanded district store count with 7 new openings during role as DM along with assisting with numerous regional openings.Hired, developed and motivated staff to maintain selling and service standards while exceeding KPIs benchmarks in all locations.

Promoted to Area Manager

Rehoboth Beach, De

Westlake Village, Ca

Tapped grow ABEO Footwear as Director Event Marketing (while serving at General Manager of Big Dog Sportswear)Westlake Village, CAUtilized demonstrated marketing skills to plan, develop and execute major consumer marketing events to grow brand recognition, awareness and sales of ABEO footwear.Successfully executed 14 events including Chicago Marathon Expo, Rock ‘N’ Roll Marathon Expo, AT Expo and more.Developed tools event planning and asset tracking to assure cost effective event planning and reduced expenses by eliminating rush production of assets or expedited shipments.