With a passion for bringing brands to life; Parade was founded. Parade specializes in experiential events, engaging brand activations, and developing creative concepts for our clientsCreative Concepts: Parade works with clients to create and develop their brands from an initial creative brief aimed to define the concept of a project, to implementing a digital marketing strategy. Leading creative services include:Concept DevelopmentGraphic Identity & DesignCampaign… Show more With a passion for bringing brands to life; Parade was founded. Parade specializes in experiential events, engaging brand activations, and developing creative concepts for our clientsCreative Concepts: Parade works with clients to create and develop their brands from an initial creative brief aimed to define the concept of a project, to implementing a digital marketing strategy. Leading creative services include:Concept DevelopmentGraphic Identity & DesignCampaign Development & DesignContent Creation (Video & Photography)Digital Marketing StrategyPublic Relations ManagementInfluencer Marketing StrategyExperiential Events: Parade collaborates with clients to build unique experiential event concepts tailored to leave audiences with impressions that’ll last. Leading experiential event services include:Concept IdeationFood & Beverage ManagementVenue SearchEntertainment SourcingDécor & Audio Visual Brand Activations: Parade plans, manages, and executes engaging activation experiences that are cohesive, compelling, and consistent for both consumers and brands. Leading brand activation services include:Project ManagementConcept IdeationCustom FabricationLogisticsData & Survey CollectionBrand Ambassadors Show less

- Conceptualized and brought to life Vancouver’s premier social event and largest thoroughbred horse racing festival in Western Canada by engaging personal networks and key stakeholders in the Vancouver business community; now welcoming over 8000 guests annually.- Grew annual gross revenue by developing strategic brand partnerships, unique corporate hosting programs, and multi-segmented ticket sale campaigns.- Led a senior production team who oversaw all logistical operations… Show more - Conceptualized and brought to life Vancouver’s premier social event and largest thoroughbred horse racing festival in Western Canada by engaging personal networks and key stakeholders in the Vancouver business community; now welcoming over 8000 guests annually.- Grew annual gross revenue by developing strategic brand partnerships, unique corporate hosting programs, and multi-segmented ticket sale campaigns.- Led a senior production team who oversaw all logistical operations for event, including negotiation with over 100 suppliers and vendors, 30 on-site brand activations, and a large operational budget.- Established and cultivated long-term relationships with key partners which led to increase in sponsor contributions. Show less

- Served as financial, sales, and marketing lead; managing a seven-figure budget and overseeing the launch of a new CPG product- Recruited, hired, and trained a CPG launch team of 10 staff members including brand ambassadors, graphic designers, and sales representatives; achieving all KPI’s and sales targets- Led, organized, and executed a 25-person influencer excursion to Tokyo; introducing and immersing CPG brand and products into foreign culture and ultimately expanding… Show more - Served as financial, sales, and marketing lead; managing a seven-figure budget and overseeing the launch of a new CPG product- Recruited, hired, and trained a CPG launch team of 10 staff members including brand ambassadors, graphic designers, and sales representatives; achieving all KPI’s and sales targets- Led, organized, and executed a 25-person influencer excursion to Tokyo; introducing and immersing CPG brand and products into foreign culture and ultimately expanding market share Show less

- Established Cocktails & Canapés as a major contender in Vancouver’s Catering Business by leveraging networks and developing long-term partnerships with festivals and events around the city, including TedX, Vancouver Pride, Diner En Blanc, & Pemberton Music Festival- Disrupted local catering community by introducing a modern concept and brand which integrated current hospitality trends and industry norms- Engineered the growth of the company in a highly competitive marketplace… Show more - Established Cocktails & Canapés as a major contender in Vancouver’s Catering Business by leveraging networks and developing long-term partnerships with festivals and events around the city, including TedX, Vancouver Pride, Diner En Blanc, & Pemberton Music Festival- Disrupted local catering community by introducing a modern concept and brand which integrated current hospitality trends and industry norms- Engineered the growth of the company in a highly competitive marketplace by driving sales and marketing initiatives- Pioneered, financed and built a commercial commissary facility space to be used primarily as a rental kitchen for community start-ups and small businesses; which acted as a secondary source of revenue Show less

- Accrued top annual sales rates in non-traditional revenue through strategic relationships with corporate clients including an offsite catering service- Managed a large scale marketing budget while also attaining desired sales targets- Developed new restaurant, retail, and nightclub concepts from creation to execution; totalling to 13 new brands- Planned and executed multiple private and public functions for groups ranging from 50-1000 people