Dax Machovec Email & Phone Number

Consumer Goods and Brand executive from a top MBA program, with 11 year record delivering profitable and sustainable long term growth in Bath Fixtures, Housewares, and Consumer Electronics. Spearheaded new product development and consumer driven, innovation processes to extend leadership gaps while leveraging core brand equities, resulting in launching over $150MM in new to world products. Extensive experience leading integrated marketing campaigns for Fortune 150 company across Direct Response TV advertising, web/digital, social, PR, and big box in-store promotions to provide consumer engagement and aided brand awareness. Passionate about consumer product (life cycle) management, justifying product needs, building base businesses, new market penetration, DRTV (direct-to-consumer) advertising, retail & wholesale channel management.Strategic thinker with strong analytical and statistical acumen utilizing exploratory and descriptive (quantitative) market research techniques to identify unarticulated consumer needs, and financial analysis skills to produce exceptional P&L results. Cross functional leader who forges cohesive teams toward more creative solutions, and lead internal cultural change toward a consumer focused, holistic marketing environment.Specialties:Corporate expert on (DRTV) Direct ResponseProduct Lifecycle ManagementBrand DNA Strategy/PositioningIntegrated marketing communications (IMC)Advertising & Media DevelopmentChannel Management: Big Box & Specialty Retail, Home Shopping, Direct Response, e-commerceVOC Market Research – Quantitative/QualitativeConsumer Insights/SegmentationNew Product Development / Stage GateP&L ManagementOnline Marketing/AnalyticsCoaching Direct ReportsBusiness Plan WritingCreative ManagementPackage DevelopmentProject ManagementBudgeting, Forecasting, Analysis & Optimization

Listed skills include Product Marketing, Product Development, Marketing Strategy, Advertising, and 12 others.