Daya Lettvin Email & Phone Number

Drove and increased global sales Created business plans and implemented them with partnersWorked directly with customers and KOLs in international marketsMy roles required in depth strategic and leadership acumen, a business vision, with a focus on products and services differentiations and sales objectives

Generated and negotiated sales proposals with international customers assuring best profit for the companyMaximized customer satisfaction and expectations, while meeting business KPIs (~75 active customers)Provided leadership and industry knowledge to customers/prospects

Developed product marketing strategy and analyzed market opportunities which increased sales Launched new products in the US, Europe, Latin America and Asia Pacific (68 countries)Focal knowledge person for territory managers, distributors and KOL about the products Led effective teams from the value chain enterprise, ensuring VOC is reflected continuously in the products Conducted customers Post Marketing Surveys (PMSs), analyzing them and developed improvement roadmapsCreated all marketing materials for products in the portfolio for target customersOversaw the study design of product protocols going for clinical trials, to assure commercial data collection Managed the pricing for the products as well as being responsible for the business unit's P&L

Founded and managed the Marketing and Relations department (NASDAQCM: PSTI) (TASE:PLTR) (FRA:PJTA) in order to drive revenues high and seek new business in Israel, Europe, US and APACResponsible for all corporate’s marketing campaigns (including PRs and Marcom) which increased corporate’s market value more than twice to $200 MillionDeveloped the corporate communication strategy and materials for the company’s targeted audiences and educated the market about innovative platforms (off-line and on-line)Presented the company at conferences and exhibitions around the world to secure new business development opportunitiesProvided international customer support, service and retention, utilizing Customer relationship management (CRM) to manage company's interaction with current and potential customers

Founded and Managed the Quality Assurance (QA) and Quality Control (QC) Department and according to FDA, EMA & Israeli Health regulations.Responsible for bringing all pharmaceutical production systems to regulatory standards required by the FDA.Certified and trained all manufacturing personnel in the areas of validation, production process and manufacturing based on required methodologies.

West Point, Pa, Usa

Responsibility for the implementation of robust quality in manufacturing facilities, such as the production of biological products and vaccines, at Merck’s largest facility in West Point, PAAssuring process controls on the production floor, prevention and minimization of mistakes, carrying out investigations while constantly improving production processes, reducing deviations, validating processes and training teamsDoing It Right the First Time

West Point, Pa, Usa

B.Sc, Biological Sciences, Summa Cum Laude

Activities and Societies: Recipient of the US Federal Pell Grant

Master Of Business Administration (Mba), International Marketing

Graduate Diploma, Leadership Communication

Key strategies and effective tools to engage and inspire others across a variety of business contexts

Graduate Diploma, Six Sigma And Lean (Green Belt)