Co-Founder at Epic Lemon. Digital Marketing and eCommerce agency.

Digital Marketing Professor in Masters Degree and other programmes. I have delivered the following modules at ZUiLi University:1. Search Engine Marketing in Masters Degree Programme.2. eCommerce in Masters Degree Programme.3. Digital Marketing Introduction, at the Digital Marketing and Social Media in the digital marketing specialisation programme.4. User Experience (UX) for Landing Pages lecture.5. Strategies for your Search Marketing Campaigns (SEM) lecture.6… Show more Digital Marketing Professor in Masters Degree and other programmes. I have delivered the following modules at ZUiLi University:1. Search Engine Marketing in Masters Degree Programme.2. eCommerce in Masters Degree Programme.3. Digital Marketing Introduction, at the Digital Marketing and Social Media in the digital marketing specialisation programme.4. User Experience (UX) for Landing Pages lecture.5. Strategies for your Search Marketing Campaigns (SEM) lecture.6. eCommerce platforms summary + Shopify lecture.7. eCommerce platforms summary + WordPress with WoCommerce lecture.8. Web Analytics lecture.9. Advanced Web Analytics lecture. Show less

Web Merchandising and User Experience (UX)•Head of Web Merchandising (optimization of websites to increase sales) and UX activities (optimization of website navigation and user-friendly experience) across the region in product marketing and eCommerce sites. Creation of landing pages optimized for sales (conversion) and product branding.•Increase of sales by improving branding and product communication by coordinating local team members, regional category managers and agencies.•In… Show more Web Merchandising and User Experience (UX)•Head of Web Merchandising (optimization of websites to increase sales) and UX activities (optimization of website navigation and user-friendly experience) across the region in product marketing and eCommerce sites. Creation of landing pages optimized for sales (conversion) and product branding.•Increase of sales by improving branding and product communication by coordinating local team members, regional category managers and agencies.•In charge of all online marketing activities for BRAVIA (TV) and VAIO (computers) categories: online campaign management in 360°, KPI definition and monitoring and online content management.•Curating content for home page in all countries.Traffic generation•Execution of traffic generation activities, such as SEM, Social Media, Display Network and CRM.•Focus in ROI for campaign activities. Achieved a campaign ROI above market average. With reduced budget, achieved considerable amount of total revenue from such campaigns.•Establishment of new guidelines in campaign management, KPIs and metrics, based on ROI and performance.•Successfully implemented ROPO (Research Online, Purchase Offline) metric: customers that saw an online campaign and bought in offline store can now be identified. Revenue measured in online campaigns now includes offline sales.Web Analytics & Insights•Leading web analytics activities, monitoring user behaviour in websites, KPI campaign performance, giving insights of execution and highlighting areas of improvement.•Establishment of standard dashboards to track KPIs in all websites as part of regular operations on marketing sites and eCommerce.•Leverage of web metrics and campaign metrics, to quickly identify opportunities and correct deviations in objectives.Product Information•Responsible for all catalogue line-up and product information in marketing and eCommerce sites (500+ products).•Maintaining a calendar (sunset and sunrise) for all Sony products. Show less

•Major business process re-eingineering and enhancements for Brazil and Mexico eCommerce.•Coordination of Information Systems group, offshore teams, business teams and vendor teams to deliver solutions to stakeholders, using effective communication. In-site coordination done as well in LA countries and India.•Project management: risk management, assessment, resource management, blue print documents, project charter, project plan, etc.•Complete and thorough analysis of search… Show more •Major business process re-eingineering and enhancements for Brazil and Mexico eCommerce.•Coordination of Information Systems group, offshore teams, business teams and vendor teams to deliver solutions to stakeholders, using effective communication. In-site coordination done as well in LA countries and India.•Project management: risk management, assessment, resource management, blue print documents, project charter, project plan, etc.•Complete and thorough analysis of search functionality on the site and customer behaviour using Web Analytics (Omniture).•Improvement in backoffice processes, reducing 80% of processing time in Mexico eCommerce site (Integration with Santander and American Express systems).•Improvement in fraud validation and system integrations, reducing 50% fraud analysis time in Brazil and 75% in Mexico.•Implementation of eCommerce projects, including release of Colombia eCommerce site. Show less

•Business representative in IS team.•Analysis and implementation of eCommerce platform projects.•Increased the performance of the team by coordination of efforts, effective management of issue resolutions and resource management.•Coordination with business users to facilitate the use of the platform. Documentation, training, user sessions, etc.

•Regional production support lead, aimed to resolve quickly issues on eCommerce platform.•Implementation of Visa Electron and Itaú implementation for Brazil.•eCommerce framework upgrade. Technical assessment and improvements in pltform upgrade.