Major assignment is to strategically lead and deploy the technical resources of Application Development Centre, with an overall business objective to support sales and marketing in creating additional revenues streams. Strategic plan included focus on market based innovations for better adoption, focus on specific segments to push additional growth through new application development, strategic support to marketing with promotional kits backed by solid technical marketing storyline for product promotion, identification of new technology platforms which can address critical issues in the market and lead to new revenue streams, creation of Intellectual Property for the business, technical support to our manufacturing plants (globally) by simulating conditions at which customer runs our products and help them in identifying possible deviations leading to major losses, strategic tie up and joint developments with major value chain partners for new business avenues, and support to our LIVA brand through Liva Trend Collections. These strategic initiatives have the following indicative business impact: a. Support marketing with new product & application developments resulting in additional business growth of ~$50 million annually.b. Involvement in strategic projects (focusing on few Value Added Products) which support a projected revenue ~US$ 100 million.c. Strategic tie up with the industry in major textile hubs, demonstrate the value creation through our products over their current products and provide technical support in switching over to our products. The total revenue impact is projected to ~US$ 50 million. d. Support to our manufacturing plants, with a daily production of 2500 tons of fibers. e. Creation of Intellectual Property in terms of research, technology and technology transfers. f. Capability enhancements through new investments in infrastructure to sustain the Innovation Environment of the organization and remain competitive in the market.

As a part of Strategic Leadership team at Thai Acrylic, Aditya Birla Group, prepared the business strategy for changing the business focus from commodity to Value Added Product (VAP), to achieve better margin and profitability. The strategic plan included product differentiation, brand strategy (creation of new brands and brand architecture), consumer pull strategies and initiatives, strategic alliances with customers and other value chain partners, and strategic plans on product mix and markets to maximize the premium realization on VAP. Use of tools like Net Promoter Score (NPS) to increase customer satisfaction. These strategic initiatives led to the following business impact:a. Overall Growth of Value Added Products (Acrylic Fiber Business): sales increase by ~68% in 3 years time; revenue increase ~45% for the same period.b. Revenue increase through focused brand revival, strategic alliance with Sanitized AG, Switzerland & customer centric activities in Europe for AMICOR brand, leading to increase of net realization by US$ 0.70/kg of fiber sales. Sales volume increase by ~10% y-o-y.c. Revenue increase in PILBLOC brand acrylic. Sales in India doubled over 2 year period, and realization increased by US$ 0.30/kg of fibre. Huge increase in brand recognition of PILBLOC through use of hangtag program for consumer pull.

Key Result Areas:• Involved in development of new opportunities through identification of new applications, markets, segments & customers for revenue generation• Developing new business growth platforms via innovations in product application, marketing, & technology in the South Asia region• Offering technical support to textile mills for product and application developmentBusiness Impact:Application development in DuPont LYCRA leading to new revenue streams. Illustrations below:a. India Sales increase by 5% for LYCRA in leg wear segment, as a result of innovative application development through replacement of rubber (cost US$ 2/kg) by LYCRA (cost US$ 22/kg)b. Revenue increase of ~10% (India & Bangladesh) by converting customers on competitive spandex to LYCRA by using the value-in-use techniques.Major International Assignment Handled:• European Project Leader of a very high level strategic project of INVISTA in Europe in 2008. The project aimed at improving profitability by few million dollars. Involved working very closely with European Sales & Marketing Leaders, Technical & Production team of European manufacturing site, and also with the mills and distributors in European Union• Intellectual property compliance leader (South Asia)

Key Result Areas:• Carried out development of technical application with textile mills with Lycra, Coolmax, Tactel, and Teflon• Functioned with mills for set-up of knitting, weaving, dyeing and finishing with LYCRA & other products of DUPONT• Close coordination with DUPONT Application Research Centers in Geneva & Taiwan for new concepts • Organized technical prove-out trials and forwarded feedback to Product Steward before launch of commercial products• Involved in value-in-use programs with textile mills for assisting them in switch over from competition to LYCRA• Recognized the key market segments/areas for development of full plan till commercialization stage and further connected the same to commercial plans with brands in Europe & US • Managed the highly confidential projects with textile mills through patented technology• Performed technical evaluation and trade problem resolution with customersBusiness Impact:1. Technically optimized run ability of LYCRA fiber in the Indian industry - sales grew from 25 tons to few thousand tons in 5 years2. Developed Core Spinning Segment in India from zero to few thousand tons, by working with big spinners and providing them long term technical support to start optimized production. 3. Developed a technology D-20, which was patented by DuPont later as Knit by Design. This was a revolutionary technology in the area of wet processing of Lycra based Knitted fabrics4. Established all major innovative products of DuPont Lycra in the market place (from 1999-2009) - for example, Easy Set Lycra, Soft Comfort Lycra, T-400 X-fit Lycra, etc5. Wrote Technical bulletins for DuPont Lycra

Worked on Industrial Research in areas of Textile Wet Processing, and Polymer & Technical Textiles.Technical Writings:• Authored technical book entitled, “Wet Processing of Cotton Knitted Fabrics”. The book was co-authored with Prof. M. L. Gulrajani of I.I.T. Delhi, and published by Northern India Textile Research Association, (linked to the Ministry of Textiles, Govt. of India), 1998.• Technical/ Research Publications in Textile Journals of International and National Repute during 1995-1999

Polyester & Nylon Fiber Spinning Production Unit