Dayana Aleksandrova

Dayana Aleksandrova Email and Phone Number

Community Lead @ WalletConnect Foundation
New York, NY, US
Dayana Aleksandrova's Location
London, England, United Kingdom, United Kingdom
Dayana Aleksandrova's Contact Details

Dayana Aleksandrova work email

Dayana Aleksandrova personal email

n/a
About Dayana Aleksandrova

"Dayana is a pocket rocket" - the CMO of BinanceI'm a crypto content producer, writer, conference MC, and video-first creator. My experience in the space encompasses PR, having represented clients including Babylon and CoinMarketCap in an agency setting.I thrive on creativity - give me a task and I'll come up with a creative concept, a structured plan of execution, and measure progress throughout. What I love most is finding interesting angles to create content, writing op-eds (you can check out my column called Blockchain Entrepreneurs on Medium), and networking IRL with builders and founders in the Web3 space.My values are trust, flexibility, autonomy, and fun.

Dayana Aleksandrova's Current Company Details
WalletConnect Foundation

Walletconnect Foundation

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Community Lead
New York, NY, US
Dayana Aleksandrova Work Experience Details
  • Walletconnect Foundation
    Community Lead
    Walletconnect Foundation
    New York, Ny, Us
  • Cointelegraph
    Multimedia Content Producer
    Cointelegraph Nov 2024 - Present
    New York, Us
    Conduct live interviews with industry leaders and moderate panels at global crypto conferences Write video scripts and record footage positioned for virality across X, YouTube, and InstagramAssist in producing paid content, including research, ideation, and on-the-ground interviewsRepresent Cointelegraph at events as a brand ambassador for connection-building purposes
  • Boys Club
    Community Member
    Boys Club Apr 2024 - Present
    Remote, Us
    Proud community member of Boys Club. Find me rocking the ultra-rare blue cap at events across the world.
  • Shefi
    Community Member
    Shefi Aug 2023 - Present
    Brooklyn, New York, Us
    I'm a proud graduate of the SheFi crypto and Web3 course empowering women around the world to thrive in the new era of the internet.
  • Melrose Pr
    Senior Account Executive
    Melrose Pr Jul 2024 - Nov 2024
    Los Angeles, Ca, Us
    Clients included Babylon and CoinMarketCapCreated and executed PR strategy including announcement drafting, pitching, and publicationGhost-wrote op-eds for industry leaders and facilitated placement in Tier-1 crypto publications Drafted proactive pitches and oversaw pitch lists for announcements and eventsCreated and submitted event speaker applications for clientsBrainstormed campaign ideas and new narratives with clientsProvided media training to clients, including topic sourcing and preparation, and mock interviewsEnsured client retention (80% success rate team-wide)Worked within a team of 3 and mentored an Account Coordinator
  • Activated Community
    Founder
    Activated Community Sep 2021 - Aug 2024
    As a course creator, certified coach, and community builder, I spent 3 years creating a marketing business from the ground-up.A few highlights include: 3X Live program launches where I've executed the entire launch myself - from creating the course videos and workbooks, to setting up a Kajabi funnel, writing sales emails, hosting live webinars, onboarding, teaching, offboarding, collecting testimonials, being a one-woman-customer-service department... you name it.I've also launched 2X individual workshops: Magnetic Networking (client acquisition) and Build Your Offer Suite (for freelancers and creators)The Activated Matermind has been in business since February 2023, bringing in guests (some of whom recognizable industry names), and offering support in a small group (less than 20)As a coach, I've worked with a few dozen clients 1:1, some of whom have been clients for over 2 years.In a nutshell, I'm a one-woman marketing department. I do it for my own offers. If you need help in a strategic consultant or done-with-you capacity, I've got you. There's nothing we can't tackle.
  • Redefi
    Content Manager
    Redefi Nov 2023 - Dec 2023
    London, England, Gb
    Helped jumpstart and build out the content strategy for the launch of a Layer 1 blockchainRepresented the company at Web Summit in Portugal and delivered a live workshop to 80+ attendees Expanded media partnerships and booked the CEO into industry-relevant podcastsCollaborated within a global team and work directly with the CEO IRL
  • Matador Network
    Editorial Writer, Community Manager, Public Relations
    Matador Network Sep 2017 - Oct 2023
    San Francisco, California, Us
    Grew the media company’s owned community of 60,000 via email marketing, travel sponsorships, and educational resourcesFostered partnerships with global PR agencies (120+ secured in the 14 months)Hired, onboarded, and managed a global remote team Assisted in promotional campaigns for GuideGeek (AI travel planner)Scouted influencer and Creator talent for promotional campaignsWorked directly with the CEO to strategize and iterate campaigns
  • Matador Network
    Copywriter
    Matador Network May 2015 - Sep 2017
    San Francisco, California, Us
  • Affiliate World Conferences
    Senior Copywriter
    Affiliate World Conferences Feb 2021 - Aug 2023
    Hong Kong, Hong Kong, Hk
    Write promotional copy to generate ticket sales Craft sponsorship sales copy to sell out packages starting at $10K beyond $100K+Assist in person and host live mixers at the event anually
  • Ad World Conference
    Senior Copywriter
    Ad World Conference Sep 2020 - Aug 2023
    London, Gb
    Write sales copy (emails, Google ads, Facebook ads, Instagram + Twitter posts) for marketing campaigns totaling $10M+ in ad spendCreate speaker copy - hooks, titles, masterclass descriptions to entice buyers to purchase ticketsCraft copy for email campaigns for both acquisition and retargeting; average open rate 40%, CTR 4%Prepare fresh copy weekly for the Ad World Pro Membership ($460+ yealy subscription, Netflix-style on-demand platform)Conduct customer research and extract testimonialsCooperate with a global team of 60+ in 3 timezones
  • The Copy Posse
    Copywriter Certification
    The Copy Posse Jun 2020 - Feb 2023
    Vancouver, Bc, Ca
    Top 1% copywriting student in the Copy Posse Community led by Alex Cattoni, Marketer of the Year for 2022
  • Ecom World Conference
    Senior Copywriter
    Ecom World Conference Mar 2021 - Sep 2022
    Masdar, Ae
    Wrote copy for sales emails, average open rate 42% to promote ticket salesProduced Instagram captions ahead of the event to push for last-minute ticket purchases
  • Hello Betty
    Senior Copywriter
    Hello Betty Jul 2021 - Jun 2022
    Wrote conversion-focused copy (sales pages, landing pages, emails) for Dr. Stephanie Estima to sell pre-recorded products starting at USD $297 as well as live mentorship starting at $5,000Engineered the copy for a complete email sales campaign for a $5,000 product which helped generate $100,000 in 30 daysCrafted captions to boost engagement on InstagramConducted brand research and updated client avatar
  • Ingrid Arna Pty Ltd
    Copywriter + Coach
    Ingrid Arna Pty Ltd Feb 2022 - Apr 2022
    Brisbane, Qld, Au
    Wrote email copy to sell $5,000 3-month group coaching programsCoached copywriting in groups of <20 live bi-weekly
  • Creator Conferences
    Senior Copywriter
    Creator Conferences Sep 2021 - Dec 2021
    Wrote sales copy for the first and only edition of Creator Conf (a global educational event for online Creators)Crafted mentor speeches, headlines, and descriptions to convert new ticket buyersCreator Conference ran for just one season
  • Highkey Agency Inc.
    Copywriter
    Highkey Agency Inc. Apr 2020 - Apr 2021
    San Juan, Puerto Rico, Us
    Ghost-wrote articles for Entrepreneur Magazine, Forbes, Disrupt, and more.Earned $10,000 writing articled at $25 a pop in under 10 months (you can imagine how many I did)
  • Trafilea
    Acquisition Copywriter
    Trafilea Dec 2020 - Feb 2021
    Montevideo, Montevideo, Uy
    Created original storyboards for Facebook video ads Analyzed data within a pod of 3 (including a Growth Marketer) to iterate bi-weeklyEnsured that ROAS exceeded a minimum of X2 per campaign
  • Pet Parents Media
    Managing Editor
    Pet Parents Media Aug 2018 - Jul 2019
    Hired, onboarded, and managed 10 writers for createyourstart.com and scoutknows.comBuilt monthly content calendarAssigned, edited, and proofread blog copy for global writer team optimizing for SEO keywords
  • Velvetjobs
    Copywriter
    Velvetjobs Jun 2017 - Jun 2019
    Los Angeles, California, Us
    Created original, SEO-optimized resume and cover letter copy.
  • Arrivedo
    Copywriter
    Arrivedo Feb 2017 - May 2018
    Sunnyvale, California, Us
    Wrote booking-focused city guides for some of the biggest hotels in Europe as a part of the global Arrivedo team
  • Marfeel
    Business Development Specialist
    Marfeel Sep 2016 - Mar 2017
    Barcelona, Barcelona, Es
    Sourced, scraped, and contacted 200+ B2B leads weeklyGenerated USD $250,000 in new business for the company
  • Freelance
    Traveling The World
    Freelance May 2016 - Sep 2016
    Blogged about travel and took photos while exploring Bali and Thailand
  • Bank Of America
    Associate
    Bank Of America Sep 2015 - Jan 2016
    Charlotte, Nc, Us
    Executed 70+ daily transactions over the counterUpsold existing clients to open new accountsOffered empathetic customer service
  • Bbs, Inc Boston
    Door To Door Sales Representative
    Bbs, Inc Boston Jun 2015 - Sep 2015
    Sold Verizon internet packages door to door in the state of Massachusetts, contacting 30-70 leads dailyGot promoted within my first week
  • Trinity College - Hartford
    Tour Guide
    Trinity College - Hartford Feb 2012 - May 2015
    Hartford, Ct, Us
    Led groups of varying sizes (e.g. 5 to 50) specialized for prospective students, parents and the publicHosted an annual on-line recruitment chat focused on answering the questions of prospective studentsHeaded VIP Days tour-based workshops for admitted students and parents
  • Trinity College - Hartford
    Spanish Tutor
    Trinity College - Hartford Sep 2013 - 2015
    Hartford, Ct, Us
    Worked closely with students in order to improve their level of reading and writing proficiency in Spanish, as well as enhanced their cultural immersion in the field
  • Trinity College - Hartford
    Media Writer
    Trinity College - Hartford Sep 2012 - May 2013
    Hartford, Ct, Us
    Collaborated with Advancement Office staff to coordinate logistics including guest check-in and event photographyCommunicated with parents and donors of Trinity CollegeComposed articles and newsletters for the Blue and Gold Banner publication and conducted marketing research
  • Tedxtrincoll
    Director Of Events
    Tedxtrincoll Jan 2015 - Apr 2015
    Communicated actively with professors, scientists and artists for recruitment purposesCoordinated the logistics of the event, such as venue booking, preparation and speaker accommodation Supervised the attendance of the day-long event, numbering more than 200 guests in attendance in order to ensure full compliance with the TEDx rules and regulationsFor more information on TEDxTrinColl visit tedxtrincoll.com
  • Pharma Futures Inc./Pfi Benefits
    Marketing Intern
    Pharma Futures Inc./Pfi Benefits May 2013 - Aug 2013
    Staffed CEO at an insurance trade show aimed at networking with insurance agents for mutual business benefitsDeveloped and updated the corporate website as well as sorted and classified online dataUtilized QuickBooks software to organize and generate 200 invoices and billing statements weeklyCorresponded with agents to address issues and answer questions
  • Youth For Understanding
    Foreign Exchange Program Participant
    Youth For Understanding Sep 2009 - Jun 2010
    Brussels , Be
    Spent a year as a cultural exchange student at the Sant Bani School through the Youth for Understanding Scholarship Program

Dayana Aleksandrova Skills

Powerpoint Public Speaking Microsoft Excel Public Relations Social Media Microsoft Office Blogging Editing Research Journalism Microsoft Word Final Cut Pro Event Planning Fundraising Social Networking Event Management Quickbooks Spanish Community Outreach Marketing Writing Final Cut Studio Advertising Facebook Social Media Marketing Leadership Customer Service Teamwork

Dayana Aleksandrova Education Details

  • Trinity College-Hartford
    Trinity College-Hartford
    International Relations And Hispanic Studies With A Minor In Classical Tradition
  • Sant Bani School
    Sant Bani School
    High School

Frequently Asked Questions about Dayana Aleksandrova

What company does Dayana Aleksandrova work for?

Dayana Aleksandrova works for Walletconnect Foundation

What is Dayana Aleksandrova's role at the current company?

Dayana Aleksandrova's current role is Community Lead.

What is Dayana Aleksandrova's email address?

Dayana Aleksandrova's email address is da****@****usa.org

What schools did Dayana Aleksandrova attend?

Dayana Aleksandrova attended Trinity College-Hartford, Sant Bani School.

What are some of Dayana Aleksandrova's interests?

Dayana Aleksandrova has interest in Children, Yoga, Education, Environment, Music, Running, Disaster And Humanitarian Relief, Animal Welfare, Travel, Philosophy.

What skills is Dayana Aleksandrova known for?

Dayana Aleksandrova has skills like Powerpoint, Public Speaking, Microsoft Excel, Public Relations, Social Media, Microsoft Office, Blogging, Editing, Research, Journalism, Microsoft Word, Final Cut Pro.

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