Dayana E. Email & Phone Number

Barcelona, Ct, Es

Barcelona, Catalonia, Spain

I worked with B2B Tech/SaaS companies to develop and excute their Marketing Strategy through Digital Advertising (Google Ads & LinkedIn Ads) in order to generate leads to fill their sales pipeline and increase revenue.As part of my role, I was in charge of doing marketing research to analyze competition and identify the ideal target audience; creating, managing and optimizing the paid campaigns; performing A/B testing on different assets (landing pages, keywords, ad creatives… Show more I worked with B2B Tech/SaaS companies to develop and excute their Marketing Strategy through Digital Advertising (Google Ads & LinkedIn Ads) in order to generate leads to fill their sales pipeline and increase revenue.As part of my role, I was in charge of doing marketing research to analyze competition and identify the ideal target audience; creating, managing and optimizing the paid campaigns; performing A/B testing on different assets (landing pages, keywords, ad creatives, conversion types); building performance reports and communicating results to clients. Show less

Managua, Nicaragua

I developed and managed Paid Search campaigns in Google Ads & Microsoft Ads, managing around $68k in monthly media spend mostly for small businesses based in USA. Although my focus was mainly Lead Generation search campaigns for B2C and B2B clients, I also have experience managing Display, YouTube, Discovery & Shopping campaigns. I made sure the digital marketing strategies were set up for success by communicating effectively with end clients and partners from planning all the way through… Show more I developed and managed Paid Search campaigns in Google Ads & Microsoft Ads, managing around $68k in monthly media spend mostly for small businesses based in USA. Although my focus was mainly Lead Generation search campaigns for B2C and B2B clients, I also have experience managing Display, YouTube, Discovery & Shopping campaigns. I made sure the digital marketing strategies were set up for success by communicating effectively with end clients and partners from planning all the way through implementation. Some of my duties included, but were not limited to: - Research & Strategy shaping- Campaign Building- Budget management & recommendations- Campaign performance optimization- Client communication- Reporting Show less

Managua, Nicaragua

I was part of the Recruitment NA team and I oversaw the workflow of candidates from the moment they were offered a position until they were hired and started training. I was responsible for processing and making sure all new hires' paperwork was completed in a timely fashion.I also guaranteed the candidates' hiring process was as smooth and as fluid as possible by communicating effectively with them and with internal partners from the Talent Acquisition and Recruiting teams.My… Show more I was part of the Recruitment NA team and I oversaw the workflow of candidates from the moment they were offered a position until they were hired and started training. I was responsible for processing and making sure all new hires' paperwork was completed in a timely fashion.I also guaranteed the candidates' hiring process was as smooth and as fluid as possible by communicating effectively with them and with internal partners from the Talent Acquisition and Recruiting teams.My duties included sending offer letters and Background check requests, ensuring final paperwork completion, as well as to updating candidates at each stage of the process. Show less

Managua, Nicaragua

I was part of an account that provided support to anemployment website specialized in recruiting. I assisteddifferent clients with their recruiting projects throughpassive-sourcing and visual screening of potential candidates’resumes; as well performing phone screenings.I was responsible for the first filter of the recruiting process forentry and mid-level positions. Duties also includedcommunicating with internal project managers and hiringmanagers to align on… Show more I was part of an account that provided support to anemployment website specialized in recruiting. I assisteddifferent clients with their recruiting projects throughpassive-sourcing and visual screening of potential candidates’resumes; as well performing phone screenings.I was responsible for the first filter of the recruiting process forentry and mid-level positions. Duties also includedcommunicating with internal project managers and hiringmanagers to align on recruiting strategy. Show less

Managua, Nicaragua

I mainly provided support in the making of audiovisual and written products for the global campaign Every Last Child. I gained experience in developing scripts, editing short videos and writing life stories and press releases.I also collaborated as a photographer in certain events held by the NGO, such as camps and workshops with children, program and project evaluations, press conferences, etc. Additionally, I carried out content curation in order to determine the positioning of Save… Show more I mainly provided support in the making of audiovisual and written products for the global campaign Every Last Child. I gained experience in developing scripts, editing short videos and writing life stories and press releases.I also collaborated as a photographer in certain events held by the NGO, such as camps and workshops with children, program and project evaluations, press conferences, etc. Additionally, I carried out content curation in order to determine the positioning of Save the Children in local newspapers.Other tasks included managing website content and documents translation. Show less

Managua, Nicaragua

I was part of an account that supported the credit card department of a bank in USA. I developed customer service skills and critical thinking, while complying with QA guidelines and achieving established goals.