Brad Day's Location
San Francisco Bay Area, United States, United States
Brad Day's Contact Details
Brad Day work email
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Brad Day personal email
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Brad Day phone numbers
About Brad Day
Marketing and branding executive with more than 20 years of experience in technology marketing. Proven track record of building brands of great value and distinction.
Brad Day's Current Company Details
Alteon Websystems
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Marketing Manager
California, United States
- Website:
- arubanetworks.com
- Employees:
- 2
Brad Day Work Experience Details
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Marketing ManagerAlteon WebsystemsCalifornia, United States
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Founding Marketing TeamOrby Ai Apr 2024 - Sep 2024Mountain View, California, Us -
Head Of MarketingRg Nets, Inc. May 2023 - Apr 2024Reno, Nevada, Us -
Head Of MarketingOrdr Inc. Aug 2018 - Jul 2020Santa Clara, CaResponsible for all branding, marketing (enterprise and channel), public relations, lead and demand generation, content development and positioning for a technology leader in the rapidly growing IoT device security market.Completely branded, positioned and launched company from stealth. Formerly CloudPost Networks (and focusing strictly on medical device management), I developed the Ordr brand and all associated assets, built an extensive narrative and product/company positioning around the comprehensive security of unmanaged network-connected (IoT) devices, and successfully launched the company in January 2019. Continued to build on the launch momentum, developing multi-market content, thought leadership and demand generation programs. In addition to all marketing-related - inbound and outbound - built and managed a team of business development representatives to qualify, nurture and further usher marketing prospects through the sales funnel. Led the development and refinement of the company's messaging and business priorities, successfully raising a favorable Series B round of venture funding, attracting a Tier 1 lead investor as well as participation of all earlier investors. -
Vice President MarketingMimosa Networks Nov 2015 - Sep 2016Santa Clara, California, UsResponsible for all aspects of marketing, inbound and outbound. Built comprehensive marketing, public relations, and demand generation strategies to grow the business; formerly focused solely on the Wireless Internet Service Provider (WISP) market, I developed a multi-vertical strategy to exponentially increase opportunities for the channel. Increased distribution and channel recruitment and productivity through a series of educational and promotional programs. Led the development and refinement of multi-market narrative and business focus, leading to the successful closure of Series C venture funding. -
Director, Corporate MarketingRuckus Wireless Feb 2012 - Sep 2015Sunnyvale, Ca, UsResponsible for all aspects of corporate marketing, including brand management and development, corporate identity, campaign development and execution, product launch strategy and execution, community development, social media marketing, Web strategy, digital marketing, advertising creative and collateral development. • Developed programs and strategies that contributed to approximately 250% revenue growth • Developed messaging and positioning for the IPO roadshow, resulting in more than $1 billion in market valuation • Successfully negotiated with both the NYSE and Nasdaq to develop value added marketing programs designed to promote the Ruckus brand aggressively pre and post initial public offering • Developed and managed a multidisciplinary product launch team to increase reach and effectiveness of product and solution launches -
Head Of MarketingPanzura Aug 2010 - Jan 2012San Francisco, California, UsResponsible for all aspects of marketing strategy and execution, including brand management and development, corporate identity, campaign development and execution, lead and demand generation, company and product positioning and messaging, public relations, analyst relations, social media marketing, Web strategy, digital marketing, advertising creative, field marketing, sales enablement, event planning and execution, collateral development and customer promotion. • Responsible for all aspects of launching the company and products • Responsible for early development of the enterprise cloud storage and global file system markets • Developed and executed marketing plan which resulted in significant early stage sales, as well as aggressive ongoing sales growth • Developed an effective investor communications plan which resulted in successful B and C round venture funding, both of which were oversubscribed • Built and managed a team of inside sales representatives to effectively move opportunities through the sales pipeline • Responsible for reporting marketing strategy and results at the Board of Directors level -
Director, Marketing And CommunicationsAruba Networks Oct 2006 - Aug 2010San Jose, California, UsResponsible for all aspects of corporate marketing, including brand management and development, corporate identity, campaign development and execution, lead and demand generation, company and product positioning and messaging, Web strategy, digital marketing, advertising creative, event planning and execution, end user community and advocacy development, collateral development and customer promotion. • Developed programs and strategies that contributed to more than 400% revenue growth • Developed messaging and positioning for the IPO roadshow, resulting in more than $4 billion in market valuation • Developed and managed a multidisciplinary product launch team to increase reach and effectiveness of product and solution launches • Built an expansive end-user advocacy community, including online platforms and live events -
Marketing And CommunicationsTropos Networks Jan 2003 - Oct 2006Responsible for all aspects of corporate marketing, including brand management and development, corporate identity, campaign development and execution, public relations, analyst relations, lead and demand generation, company and product positioning and messaging, Web strategy, digital marketing, advertising creative, event planning and execution, field marketing, sales enablement, collateral development and customer promotion. • Developed entire company brand, launched company from stealth mode • Developed product and company positioning, effectively creating the early municipal wireless market • Created multiple public relations successes, including front page placement in the Wall Street Journal and Financial Times, as well as an eight page feature in Inc. Magazine • Built and managed partnerships with industry giants Intel, Motorola and Earthlink • Developed a speaker placement program, establishing company as the thought leader in municipal wireless, disrupting the status quo, and bridging the digital divide
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Marketing ManagerAlteon Websystems 1998 - 2002UsResponsible for brand management and development, corporate identity, campaign development and execution, Web strategy, digital marketing, advertising creative, event planning and execution, collateral development and customer promotion. • Developed messaging and positioning for the IPO roadshow, resulting in more than $4 billion in market valuation • Continued development of brand, execution of marketing programs resulting in nearly $8 billion acquisition • Designed and developed new corporate identity post-IPO, pre-acquisition • Managed brand integration after acquisition by Nortel Networks
Brad Day Skills
Go To Market Strategy
Strategic Partnerships
Wireless
Enterprise Software
Product Management
Product Marketing
Start Ups
Channel
Saas
Demand Generation
Strategy
Solution Selling
Cloud Computing
Marketing
Sales Enablement
Mobile Devices
Salesforce.com
Telecommunications
Business Development
Wireless Networking
Ip
Lead Generation
Management
Marketing Strategy
Wireless Technologies
Networking
Digital Marketing
Cross Functional Team Leadership
Wifi
Strategic Planning
Internet Protocol
Social Media Marketing
Leadership
Channel Partners
Advertising
Product Launch
Messaging
Brand Management
Crm
Account Management
Pre Sales
Public Relations
Market Planning
Managed Services
Positioning
Multi Channel Marketing
B2b
Marketing Communications
Business Strategy
Frequently Asked Questions about Brad Day
What company does Brad Day work for?
Brad Day works for Alteon Websystems
What is Brad Day's role at the current company?
Brad Day's current role is Marketing Manager.
What is Brad Day's email address?
Brad Day's email address is br****@****mac.com
What is Brad Day's direct phone number?
Brad Day's direct phone number is +140860*****
What skills is Brad Day known for?
Brad Day has skills like Go To Market Strategy, Strategic Partnerships, Wireless, Enterprise Software, Product Management, Product Marketing, Start Ups, Channel, Saas, Demand Generation, Strategy, Solution Selling.
Who are Brad Day's colleagues?
Brad Day's colleagues are Aryan Bhave, Vaishak Deshpande, Geoffrey Hume, Jawad Omar, Nikki Gautam, Hamdy Hassn, Luca Turi.
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