Sky Lee Email and Phone Number

- Managed end-to-end deployment of email and app push campaigns using ESP/CDP tools, partnering closely with product, creative, engineering, and data science teams globally- Achieved 10% CTR improvement by leading A/B tests on copy, content, and send times- Strategized audience expansion across Houzz’s 3 products to promote a full user experience and convert leads- Optimized user journeys, conducted competitive research, and utilized segmentation data to deliver relevant dynamic content with personalization, driving 9% GMV lift

- Developed go-to-market strategy and launched the lifecycle flow (email, onsite, and push) for Udemy’s global subscription product, leveraging customer UX research and product positioning- Supported building email personalization ML model (increased open rate by 8% -> $X million revenue lift) and created a performance reporting process for quality evaluation and iteration- Collaborated cross-functionally to define key user journey states and utilized SQL queries to identify targeting opportunities with potential to impact LTV

- Negotiated best-in-market exclusive discounts from top e-commerce partners for Perks at Work, an employee benefits platform used by 70% of F1000 companies, and closed deals on monthly optimization strategies for site placements- Expanded merchant relationships by leveraging affiliate channels, agencies, and direct partnerships, driving extra quarterly profit with combination of flat fee marketing budgets, increased revenue shares, and new brand onboarding)- Strategized growth of Food & Grocery vertical as the Category Lead, adapting through COVID-19 (17% profit increase YOY)- Boosted team’s sales efficiency and supported biweekly demo sessions by creating quarterly marketing collaterals- Built and iterated on 5 new category pages relevant to COVID-19 with context from HR contacts in supporting employees- Executed CRM email marketing, targeted using demographic and behavioral data, and designed templates (top performance across company: 40% open rate, 63% CTR, 21% response rate)

- Deepened first-hand knowledge of branding and storytelling from 14-month backpacking - Produced viral social media posts (highest: 17K likes, 10K shares, 3K comments, 4K follows)- Published a bestselling book and was invited to give talks to 1K+ people at 6 events- Featured speaker for Tinder Korea’s #MYMYMY campaign (66K views)- After visiting 100+ countries, built a web app for destination recommendations (1K daily users)

- Spearheaded early stage B2B, B2C, PR, and Social Media marketing strategies for the startup's new launch in Korea office- Operated B2C strategies including search engine marketing (SEM/SEO), online banner installation, out-of-home advertisements, and promotion events, increasing the number of orders by 99% in a month- Managed B2B acquisition with sales pitch deck creation, start-up partnerships, direct mails, and brand material production- Increased fan base by 80% in a quarter from 5 social media campaigns and 2 on-street events for corporate branding - Stimulated global communication across marketing teams in Hong Kong, Taiwan, and Singapore via regular meetings

- Created a Social Scorecard that measures the performance on social media regarding impression, engagement, and audience by analyzing 9 different platforms including Facebook, Twitter, LinkedIn, Pinterest, YouTube, and Google+- Developed social media marketing contents based on insights drawn from past campaigns in collaboration with Content Marketing team- Publicized brand image and advocated company’s culture through writing blog articles and case studies of customers- Enhanced public relations by organizing community events such as Bay Area Girl Geek Dinner for women in technology

- Facilitated active residential life and engagement through regular community development activities, building programs, and various themed events- Supported mental, physical health of the residents, counseled their academics and extracurricular work, and assisted adjustment to the community by holding one-on-ones and floor meetings

- Directed Editorial, Media, Radio, and Social Departments to publish daily contents and communicate with viewers- Analyzed visitor trends for the website and publicized the brand name through Social Networking Services, increasing the number of Likes to 770+ in a quarter (100% increase) and the number of people engaged to 3100+ (78.8% increase), reaching 14,000+ views weekly (31.3% increase), and gaining 920,000+ total website visitors - Conducted 14 media projects, directing the production process in entirety from planning, filming, and editing- Executed fundraising events and member workshops to improve financial status and contents’ quality of the club- Recruited 18 new members from a pool of 30+ applicants after a process of application reviews and interviews

- Researched White Space market to determine current status, new targets, and performance of competitors, and monitored trends concerning Oracle’s Enterprise Resource Planning product sales- Integrated five existing account databases into one file to increase efficiency of projects - Strengthened cross-team communication throughout the departments by writing summaries and reports of FY14 Apps Kickoff Workshop and Oracle ERP 3.0 JDE Seminar held before launching the new product- Improved international connections within Oracle branches by translating and reorganizing presentation slides for Human Capital Management Strategy Essentials that were to be reviewed in the executive conference