Mallory Curnow Email & Phone Number

Working with small businesses, entrepreneurs, and solopreneurs to sell their products and grow a community that will support them now and for years to come. How you might ask?• Building a social media strategy to build a thriving community without the stress of being "always on" • Crafting an influencer marketing program that will increase your reach and sales• Creating marketing-informed websites using Squarespace templates making it easy for you to update them anytime

Draper, Ut, Us

• Achieved over 400k unique monthly visitors across two blogs and over 1M monthly views on YouTube by directing the development of our B2C content marketing program• Increased attendance of a virtual conference by 30% year over year through promotional and content strategy• Managed a team of four content strategists to create and execute blog posts, long and short-form videos as well as podcasts across multiple owned and third-party channels

Draper, Ut, Us

• Managed a team of two to develop the content and strategy for TikTok, Instagram, Facebook, Twitter, and Discord, resulting in an engagement increase of 5% across platforms.

Draper, Ut, Us

• Grew influencer program from 100k to reach to over 4M• Boosted brand awareness and generated leads while managing internal and external influencer campaigns and programs.• Established and grew an Author Marketing Program • Built new blog to 10k unique readership in less than a year• Worked with content team on strategy, contributor recruitment, budgeting and promotion of content.• Volunteered on the Women at Pluralsight Mentorship Board and the Mental Health at Pluralsight Board

Draper, Ut, Us

• Created and executed on a B2B and B2C strategy for Instagram, Twitter, Linkedin and Facebook• Increased average engagement rate 2x by influencing leadership to adjust social strategy from purely link promotion to community building • Worked with content specialists to create social-first content promoting their work

New York, Ny, Us

• Managed the website and app builds for 3M and government projects.• Maintained 23% open rate while managing Panasonic’s email content calendar. • Designated an SME (subject matter expert) for social media and influencer campaigns in the Utah office.• Brought into the pitch team to manage new client projects including ad campaigns, app UI updates, and website improvements

South Jordan, Utah, Us

At Homie I was responsible for creating a strategy for organic and paid social media, email marketing as well as blog content. I also got the opportunity to learn about Google ads, billboard creation, radio ads and trade shows. • Analyzed paid social programs and increased performance by 15% through targeting optimization.• Increased company authority and SEO reach through blog posts, resulting in a 6% increase in website traffic.• Strategized and executed social media plans for the company's launch in new regions.

At BRSchmiett I wore many hats. I ran the local McDonald’s social media pages, createdpaid social campaigns, organized events, designed influencer kits, worked with the media, wrote press releases, and presented to over 50 business owners. • Built and executed social media strategies for regional McDonald’s, Salt Lake County Fair, and The Gateway Mall• Increased paid social performance by 20% through improved assets and optimized targeting.• Grew influencer program reach by 60% with new influencers, improved direction, follow-up, and contracts.

San Francisco, California, Us

Leading community management and social media activities for SEGA mobile games. • Previously managed the social presence for Sonic Dash, Sonic Dash 2: Sonic Boom, Sonic Jump Fever, Crazy Taxi: City Rush and five unreleased titles. • Developed the voice, pre-launch and launch strategy for all SEGA mobile games• Built an influencer program that resulted in long lasting, high paying players• Managed the social analytics (Sprinklr) and social listening software (Brandwatch) for the company• Developed a Sonic nails polish art influencer campaign that was covered by Buzzfeed• Created content schedule, copy and some art assets for all previously mentioned titles• Proposed, executed and reported back on contests, sweepstakes and other social media campaigns• Community Manager liaison between national and international studios for social media initiatives• Filmed and edited marketing videos and photos

Redwood City, Ca, Us

Leading marketing, community management and social media activities for Facebook and mobile games to maximize revenue, retention and player satisfaction. • Managed the social presence for Tetris Blitz, SCRABBLE Digital, Theme Park TM, MONOPOLY Hotels, Real Racing 3 and Sims Free Play• Managed the beta, launch and live community for Tetris Blitz, TMI Trivia and RISK: Factions (Facebook)• Grew the Tetris Blitz Facebook page to over 700k fans in less than a year• Created weekly content schedule, copy and some art assets for all previously mentioned pages• Proposed, executed and reported back on contests, sweepstakes and other social media campaigns• Community Manager liaison between EA and Hasbro, BPS (the Tetris franchise owner) as well as Playfish for marketing campaigns, customer support and social media initiatives• Facilitated collaboration between marketing, production, customer support, and third party stakeholders to increase daily active users • Provided feedback to key stakeholders based on community feedback• Produced an in-game help page on RISK: Factions, which significantly reduced the number of help tickets submitted to the customer service department• Produced and maintained FAQs for all mobile and Facebook games created at EA Salt Lake • Worked directly with the development team to resolve player issues reported on social media • Monitored the latest trends in social media and looked into emerging platforms• Conducted A/B testing on email CTAs increasing click-through rates 10%• Created and updated training documents to help Community Managers and the Marketing Team. These ranged from how to request asset creation from our central art team to best practices for Facebook contests

Redwood City, Ca, Us

• Test Lead for RISK: Factions (Facebook)• Tester for My Gardens (3DS)• Trained multiple testers on Facebook Testing procedures and created training documents for future testers• Feature owner for the tutorial and UI on My Gardens (3DS) • Point of contact between QA and the development team on issues and improvements• Created an Alpha checklist that was used as a template for Playfish/EA games • Managed documentation checklists for RISK: Factions and tracked project progress• Provided design and content feedback for an unreleased Facebook game prototype. Created over 100 prototype cards, prototype starter decks, and contributed to the lore for the game

Denver, Colorado, Us

• Mentored new employees to increase their knowledge and sales numbers • Consistently exceeded sales goals

Cupertino, California, Us

• Piloted the Concierge program at the Gateway Mall Apple Store • Created training documentation for all new employees on how to appropriately answer phones and help customers• Assisted customers with iPod and iPhone issues at the Genius Bar• Created a new organizational system for backroom to increase efficiency

Bachelor'S Degree, Psychology

Associate'S Degree, Psychology

Education record