Dayna Brackley Email and Phone Number

I work at Bremner Consulting on food policy and practice projects. My role encompasses research, reviews, advocacy, communications, data visualisation, stakeholder engagement, digital and strategy. My current focus is on Early Years nutrition, school food and child nutrition in the first 1,000 days.

I am a Strategy Consultant working in the food, not-for-profit, social enterprise and public sectors, having previously led strategy, marketing, research and strategic comms for the Mayor of London.My clients include Life Kitchen, The Sourdough School, Sourdough Club, Sphere Memory & Rehab team, where I advise on research, strategy, fundraising, positioning, marketing and comms.

Lead the strategic development of the Mayor of London brand and creative vision. Delivering the new creative strategy for the Mayor of London. Lead the strategic direction for all marketing and communications campaigns. Creative Direction for campaigns, photo shoots, video and experiential activity. Leading on the development of a new tone of voice and copywriting. Advise the Mayoral team on strategic brand management, providing insights, thought leadership and recommendations. Lead the creative strategy for the London 2016 Mayor of London & London Assembly elections campaign, under the brand of London Elects.

Lead the marketing, brand and social media teams for the Mayor of London, a team of over 20 excellent individuals who deliver campaigns, digital experiences and innovative communications to let London know what the Mayor is doing. Also the lead Senior Manager on delivering marketing communications for the Mayor or London and London Assembly elections, under the brand of London Elects, every four years. Driven by engagement, evaluation and education – my focus is to ensure that Londoners know what City Hall does and how they can get involved in the process, policies and the initiatives. Responsible for the digital approach to communications – email, social media, visual channels and emerging technology. Fascinated and motivated by user research to inform communications and an agile approach to marketing. Considerable experience in reactive comms. Lead the team to deliver the creative vision and creative excellence across all campaigns and manage the Mayor of London brand. In charge of agency relationships across media, creative and research. Excel at change management, motivating and structuring teams, networking and influencing stakeholders and working in a political environment Proud to have worked on the London 2012 Olympic Games Host City marketing programme.

Lead the strategic marketing & communications review at the GLA:- Define the marketing and communications needs to meet the objectives of the GLA.- Devise and develop a comprehensive user profile for marketing and communications of GLA services- Research and analyse trends in communications channels and define best practise in marketing comms. - Deliver a marketing and communications strategy to deliver best in class engagement. - Deliver a channel strategy, optimising the GLA's owned and earned potential, with a focus on digital channels. - Work with the GLA group to identify synergies to develop strategy for joint working and greater integration.

Lead and manage the Marketing Team responsible for developing and delivering the Mayor of London's Consumer Engagement Plans and initiatives to ensure that Londoners are aware of the work of the Mayor, engaged in the work and take advantage of the benefits. Play an active role in developing the Mayor of London's communications strategy, as well as leading the GLA’s organisation-wide communications planning and delivery. Set the strategy and managed delivery of the Mayor of London's marketing plan for the 2012 Games. Maintain an expert and up-to-date knowledge base of consumer behaviour for London, define channel strategies that address audience needs and translate GLA vision and strategy into tangible action.Advise senior stakeholders on the Media marketplace across all mediums, and inform on digital innovation and application. Gather intelligence from various sources, testing credibility and validity to draw conclusions and define strategies to communicate and engage with Londoners. Work with multiple agencies across research, web, creative and media planning to deliver integrated solutions. Deliver marketing campaigns across key policy areas: crime and community, art and culture, volunteering, public consultation, employment and skills.

Account direction, client service, strategic communications planning and channel planning for the Department for Transport THINK! road safety and other high profile brands. Working with clients from the earliest stages of brand strategy development to deliver communications, which influenced public perception and changed behaviour. Consumer analysis using complex data systems such as Touchpoints, TGI and bespoke models to track consumer behaviour with media to inform channel planning and strategic thought across all media, both traditional and non-traditional (experiential, digital, content creation, sponsorship, owned and earned).Cross agency solutions working with research specialists, advertising, partnership marketing and digital agencies, PR and COI. Key role in advising on budget allocation, media value and accounting. Focus on delivering cost-effective solutions with added value.Key Achievements:• Award-winning radio campaign for THINK Biker campaign, using multiple hyper-targeted creative to engage with audiences and create an emotional connection.• Credited as part of the wider team awarded an IPA silver effectiveness award, for THINK! • Working with the Department for Transport to create schoolbooks for children, which combined education and play to influence road safety behaviour.Clients included: Department for Transport, THINK!, Save the Children, WHSmith, Arcadia Group, Miele, Dell, Liverpool Victoria, Weightwatchers, Danone Group.

Media planning and implementation across various clients including Dixon Stores Group and Halfords.